Case Study: eBay MOA "Epic Build" Audio Benchmark

Project Goal:
Create a high-energy, premium soundscape for the eBay MOA (Motors, Outfits, Accessories) “Epic Build” campaign to serve as the quality gold standard for all future ads.

Creative Strategy:
-Signature Sound: Gritty, rhythmic textures (mechanical tools, engine revs, fabric snips) to mirror the “building” process.
-Sonic Identity: A modern, high-impact mix that cuts through noisy social media feeds.
-Versatility: Audio stems designed to scale from 6-second “Bumper” ads to long-form YouTube features.

Performance Benchmarks (KPIs):
-Brand Recall: Unique audio cues that make the ad instantly recognizable as eBay.
-Clarity: Perfect balance between heavy sound design, background music, and voiceover.
-Consistency: A unified “audio DNA” that keeps the campaign feeling cohesive across different platforms.

The Result:
A “Plug-and-Play” audio framework that proves high-quality sound design directly increases viewer retention and brand professionality.