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Hi, I’m Douglas Rockhill. I’ve spent 25+ years shaping digital strategy, UX, and visual design at the intersection of technology, brand, and human insight. I’ve partnered with iconic brands like Apple, Nike, Microsoft, HP, National Geographic, Barnes & Noble, BMS, Sanofi, Allergan, and Martha Stewart to design transformative experiences that are both elegant and scalable. I founded The Experience Design Studio (XDS) to lead cross‑discipline teams in brand, product, and digital innovation, and I’m passionate about building smarter, more human systems for the future. I’m also the author of Real World UX, a no‑BS field guide that distills decades of practice into practical frameworks that connect theory to execution. My career spans leadership roles at Razorfish, Real Chemistry, R/GA, and JWT, and includes building SaaS products from scratch. Today I fuse strategic storytelling with AI‑enhanced creative processes to help organizations translate complexity into impact across health, tech, and culture.…Hi, I’m Douglas Rockhill. I’ve spent 25+ years shaping digital strategy, UX, and visual design at the intersection of technology, brand, and human insight. I’ve partnered with iconic brands like Apple, Nike, Microsoft, HP, National Geographic, Barnes & Noble, BMS, Sanofi, Allergan, and Martha Stewart to design transformative experiences that are both elegant and scalable. I founded The Experience Design Studio (XDS) to lead cross‑discipline teams in brand, product, and digital innovation, and I’m passionate about building smarter, more human systems for the future. I’m also the author of Real World UX, a no‑BS field guide that distills decades of practice into practical frameworks that connect theory to execution. My career spans leadership roles at Razorfish, Real Chemistry, R/GA, and JWT, and includes building SaaS products from scratch. Today I fuse strategic storytelling with AI‑enhanced creative processes to help organizations translate complexity into impact across health, tech, and culture.

Douglas Rockhill

Creative Director, UX Designer, Product Designer, +2

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Hi, I’m Douglas Rockhill. I’ve spent 25+ years shaping digital strategy, UX, and visual design at the intersection of technology, brand, and human insight. I’ve partnered with iconic brands like Apple, Nike, Microsoft, HP, National Geographic, Barnes & Noble, BMS, Sanofi, Allergan, and Martha Stewart to design transformative experiences that are both elegant and scalable. I founded The Experience Design Studio (XDS) to lead cross‑discipline teams in brand, product, and digital innovation, and I’m passionate about building smarter, more human systems for the future. I’m also the author of Real World UX, a no‑BS field guide that distills decades of practice into practical frameworks that connect theory to execution. My career spans leadership roles at Razorfish, Real Chemistry, R/GA, and JWT, and includes building SaaS products from scratch. Today I fuse strategic storytelling with AI‑enhanced creative processes to help organizations translate complexity into impact across health, tech, and culture.…Hi, I’m Douglas Rockhill. I’ve spent 25+ years shaping digital strategy, UX, and visual design at the intersection of technology, brand, and human insight. I’ve partnered with iconic brands like Apple, Nike, Microsoft, HP, National Geographic, Barnes & Noble, BMS, Sanofi, Allergan, and Martha Stewart to design transformative experiences that are both elegant and scalable. I founded The Experience Design Studio (XDS) to lead cross‑discipline teams in brand, product, and digital innovation, and I’m passionate about building smarter, more human systems for the future. I’m also the author of Real World UX, a no‑BS field guide that distills decades of practice into practical frameworks that connect theory to execution. My career spans leadership roles at Razorfish, Real Chemistry, R/GA, and JWT, and includes building SaaS products from scratch. Today I fuse strategic storytelling with AI‑enhanced creative processes to help organizations translate complexity into impact across health, tech, and culture.

Available to hire

Hi, I’m Douglas Rockhill. I’ve spent 25+ years shaping digital strategy, UX, and visual design at the intersection of technology, brand, and human insight. I’ve partnered with iconic brands like Apple, Nike, Microsoft, HP, National Geographic, Barnes & Noble, BMS, Sanofi, Allergan, and Martha Stewart to design transformative experiences that are both elegant and scalable. I founded The Experience Design Studio (XDS) to lead cross‑discipline teams in brand, product, and digital innovation, and I’m passionate about building smarter, more human systems for the future.

I’m also the author of Real World UX, a no‑BS field guide that distills decades of practice into practical frameworks that connect theory to execution. My career spans leadership roles at Razorfish, Real Chemistry, R/GA, and JWT, and includes building SaaS products from scratch. Today I fuse strategic storytelling with AI‑enhanced creative processes to help organizations translate complexity into impact across health, tech, and culture.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Co-founder at The Experience Design Studio (XDS)

January 1, 2027 - Present

Co-founded and scaled XDS into a leading independent creative and technology agency delivering strategy, design, and innovation for healthcare, tech, and culture. Built and led a 40+ person team, achieving revenue of $8M per year with ~30% EBITA. Pioneered AI‑enhanced creative processes that blend machine learning with human insight to accelerate ideation and ensure cross‑platform feasibility. Created XDS Health, a division focused on life sciences, delivering full‑stack marketing solutions across digital campaigns, social media, branding, clinical trial recruitment, paid media, and PR.

Executive Creative Director at Real Chemistry

January 1, 2013 - January 1, 2017

Executive Creative Director overseeing creative and user experience across NY and Austin, working with Allergan, HP, Serono, Sanofi, Intuit, J&J, P&G, Mastercard. Led product strategy and innovation at the intersection of digital marketing and interactive content; spearheaded Content Capsule, a SaaS platform for dynamic, embeddable, measurable experiences. Built a digital group across W2O Group companies and managed 30 direct reports.

Group Creative Director at Rosetta (Now Razorfish)

January 1, 2008 - January 1, 2013

Oversaw 16 brands and multiple creative teams, leading the Princeton office during a period of rapid growth and ultimate acquisition by Publicis. Contributed to Rosetta’s evolution from a small agency to a multinational creative powerhouse.

Senior Art Director at JWT (J. Walter Thompson)

January 1, 2006 - January 1, 2008

Senior Art Director responsible for major campaigns and client work, contributing to high‑impact digital creative across multiple brands.

Art Director at R/GA

January 1, 2004 - January 1, 2006

Art Director delivering digital experiences for high‑profile brands, contributing to integrated campaigns and product concepts.

Art Director / Designer (Various Agencies) at Various agencies (Digitas, The Wonder Factory, Agent16, Skye Multimedia Inc., Gyro Worldwide)

January 1, 1996 - January 1, 2004

Early career across multiple agencies working with clients such as Apple, Barnes & Noble, Subaru, Nike, Martha Stewart, National Geographic, and more; contributed to redesigned brand experiences and campaigns.