A senior marketing leader with more than twenty years of experience across agency and in house roles, with strong expertise in automotive and integrated communications. Proven ability to drive brand growth, lead strategic planning, and deliver measurable business results. Skilled in multi-channel marketing, digital transformation, creative development, budget ownership, and complex campaign execution. Recognised for strong strategic thinking, a sharp creative eye, and exceptional English communication skills. Alongside my marketing career, I am the Co-Founder of The Next Big Dream Co Ltd where I lead company vision, strategy, and the development of new ventures. I also serve as the Founder and Director of The Arts of English where I oversee curriculum design, team development, and the growth of a confidence based speech and drama English school. I combine strategic leadership, entrepreneurial execution, and deep communication expertise to build brands, businesses, and high performing teams.

Darrell Tan

A senior marketing leader with more than twenty years of experience across agency and in house roles, with strong expertise in automotive and integrated communications. Proven ability to drive brand growth, lead strategic planning, and deliver measurable business results. Skilled in multi-channel marketing, digital transformation, creative development, budget ownership, and complex campaign execution. Recognised for strong strategic thinking, a sharp creative eye, and exceptional English communication skills. Alongside my marketing career, I am the Co-Founder of The Next Big Dream Co Ltd where I lead company vision, strategy, and the development of new ventures. I also serve as the Founder and Director of The Arts of English where I oversee curriculum design, team development, and the growth of a confidence based speech and drama English school. I combine strategic leadership, entrepreneurial execution, and deep communication expertise to build brands, businesses, and high performing teams.

Available to hire

A senior marketing leader with more than twenty years of experience across agency and in house roles, with strong expertise in automotive and integrated communications. Proven ability to drive brand growth, lead strategic planning, and deliver measurable business results. Skilled in multi-channel marketing, digital transformation, creative development, budget ownership, and complex campaign execution. Recognised for strong strategic thinking, a sharp creative eye, and exceptional English communication skills.

Alongside my marketing career, I am the Co-Founder of The Next Big Dream Co Ltd where I lead company vision, strategy, and the development of new ventures. I also serve as the Founder and Director of The Arts of English where I oversee curriculum design, team development, and the growth of a confidence based speech and drama English school.

I combine strategic leadership, entrepreneurial execution, and deep communication expertise to build brands, businesses, and high performing teams.

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Language

English
Fluent
Thai
Beginner
Chinese
Advanced

Work Experience

Head of Go-To-Market & Customer Experience, Asia Pacific at Harley-Davidson Asia Pacific Pte Ltd
August 1, 2020 - January 31, 2024
Co-Founder at The Arts Of English Speech & Drama Language School
October 1, 2025 - Present
Co-founded language school focusing on English speech, drama, and theatre education; leading strategy, operations, curriculum design, and teacher training; building partnerships; scaling programs; establishing long-term growth plan.
Co-Founder at The Next Big Dream Co., Ltd
January 1, 2025 - Present
Co-founded company to develop new ventures; leading vision, strategy, and development of new opportunities in APAC markets.
Head of Marketing, Asia Emerging Markets & India at Harley-Davidson Asia Pacific Pte Ltd
April 1, 2018 - October 1, 2020
Directed regional marketing for Asia emerging markets and India; developed integrated campaigns, budget planning, and a regional marketing organization to accelerate growth.
Head of Marketing, Asia at Expedia Asia Pacific Pte Ltd
December 1, 2013 - January 1, 2015
Led Asia marketing for Expedia; developed regional brand strategy, partnerships, and campaigns to accelerate growth across the Asia market.
Brand Manager – Tiger Beer at Asia Pacific Breweries Pte Ltd
May 1, 2009 - April 1, 2011
Managed Tiger Beer brand across Asia Pacific; led brand planning, execution of campaigns, and trade marketing initiatives.
Marketing Manager, Singapore at Nokia Singapore Pte Ltd
April 1, 2011 - December 1, 2013
Oversee marketing activities for Singapore market; product launches, campaigns, and partnerships to drive growth in a competitive tech landscape.
Associate Account Director at BB DO Singapore Pte Ltd
March 1, 2003 - June 1, 2006
Led client partnerships and integrated marketing campaigns; oversaw multi-channel engagements and agency leadership.

Education

Bachelor of Arts in Mass Communications, Public Relations and Journalism at Murdoch University (Perth, Western Australia)
January 11, 2030 - January 1, 2003
A-Levels at Temasek Junior College
January 11, 2030 - January 1, 1996
O-Levels at Victoria School
January 11, 2030 - January 1, 1993
PSLE at Tao Nan School
January 11, 2030 - January 1, 1989

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Retail, Telecommunications, Travel & Hospitality, Software & Internet, Education