Content creation and multimedia production professional with 20+ years of experience developing award-winning digital, video, social, and campaign content across platforms, with experience serving as a creative steward for some of the world’s most recognizable media and lifestyle brands. Skilled in strategic storytelling, brand awareness, team leadership, audience engagement, ethical AI integration, and end-to-end video production. Audience-forward and evidence-based creative with a proven ability to identify timely cultural, seasonal, and community-driven moments, translate them into relevant nurturing content, and drive engagement through a strategic funnel. Experienced in social-first content strategy, short-form video, campaign development, social listening, native analytics, and performance optimization. Key achievements include growing YouTube subscribers by 65%, increasing impressions by 150%, leading the award-winning #LightsOutTexas campaign to 40M+ impressions, and creating migration alert content averaging approximately 2M reach while supporting lead capture through the Merlin app. Fluent in German and experienced leading creative teams, shaping platform-native content, and delivering polished multimedia work that supports organizational goals.

Daniel Sheire

Content creation and multimedia production professional with 20+ years of experience developing award-winning digital, video, social, and campaign content across platforms, with experience serving as a creative steward for some of the world’s most recognizable media and lifestyle brands. Skilled in strategic storytelling, brand awareness, team leadership, audience engagement, ethical AI integration, and end-to-end video production. Audience-forward and evidence-based creative with a proven ability to identify timely cultural, seasonal, and community-driven moments, translate them into relevant nurturing content, and drive engagement through a strategic funnel. Experienced in social-first content strategy, short-form video, campaign development, social listening, native analytics, and performance optimization. Key achievements include growing YouTube subscribers by 65%, increasing impressions by 150%, leading the award-winning #LightsOutTexas campaign to 40M+ impressions, and creating migration alert content averaging approximately 2M reach while supporting lead capture through the Merlin app. Fluent in German and experienced leading creative teams, shaping platform-native content, and delivering polished multimedia work that supports organizational goals.

Available to hire

Content creation and multimedia production professional with 20+ years of experience developing award-winning digital, video, social, and campaign content across platforms, with experience serving as a creative steward for some of the world’s most recognizable media and lifestyle brands. Skilled in strategic storytelling, brand awareness, team leadership, audience engagement, ethical AI integration, and end-to-end video production. Audience-forward and evidence-based creative with a proven ability to identify timely cultural, seasonal, and community-driven moments, translate them into relevant nurturing content, and drive engagement through a strategic funnel. Experienced in social-first content strategy, short-form video, campaign development, social listening, native analytics, and performance optimization. Key achievements include growing YouTube subscribers by 65%, increasing impressions by 150%, leading the award-winning #LightsOutTexas campaign to 40M+ impressions, and creating migration alert content averaging approximately 2M reach while supporting lead capture through the Merlin app. Fluent in German and experienced leading creative teams, shaping platform-native content, and delivering polished multimedia work that supports organizational goals.

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Language

English
Fluent
German
Fluent

Work Experience

Multimedia Impact Producer/Editor at Cornell Lab of Ornithology
January 1, 2018 - Present
Lead documentary, digital, and campaign video production from development through final delivery across web, social, and YouTube platforms. Manage end-to-end post-production workflows including story shaping, motion graphics, color grading, sound design, and export of multiformat assets. Produced the award-winning LightsOutTexas campaign driving public engagement and policy action. Helped grow channel performance with notable subscriber, impressions, and video view growth. Direct field interviews, location shoots, and crews, shaping raw footage into clear, compelling stories for broad public audiences. Supported Birdability storytelling and outreach to highlight accessibility, inclusion, and connections between birds, nature, and people with disabilities.
Senior Post Supervisor, Producer/Editor at Howard Hughes Medical Institute (Tangled Bank Studios)
May 1, 2017 - January 1, 2018
Directed science media production workflows, maintaining editorial and technical quality across documentary and short-form projects. Supervised post-production teams under tight deadlines and collaborated with producers to refine story structure and clarity. Edited interview-driven science stories translating complex subjects into accessible narratives for public audiences.
Editor, FRONTLINE at WGBH (PBS)
February 1, 2017 - May 1, 2017
Executed post-production on investigative documentaries under rigorous editorial standards with close attention to pacing, clarity, and narrative coherence.
Senior Digital Producer/Editor at Upworthy
May 1, 2016 - September 1, 2016
Produced social-first video content reaching millions of viewers. Developed short-form storytelling formats tailored for digital audience engagement.
Co-Executive Producer / Senior Producer-Editor at Red Bull Media House
May 1, 2015 - November 1, 2015
Oversaw production and editing of eight half-hour episodes for Red Bull TV, balancing creative quality with accelerated timelines.
Producer/Editor at Camera One Productions
April 1, 2012 - January 1, 2015
Edited documentaries for PBS NOVA, Discovery Channel, and National Geographic. Directed field shoots and interviews for science programming, shaping raw material into polished stories.
Producer/Editor at Howard Hughes Medical Institute – Tangled Bank Studios
September 1, 2013 - September 1, 2014
Produced web content for Your Inner Fish. Edited Mass Extinction: Life at the Brink for Smithsonian Channel.
Producer/Editor at National Geographic Partners
January 1, 2001 - October 1, 2013
Managed end-to-end production of long-form documentaries including Untamed Americas. Supervised assistant editors, graphics teams, and finishing pipelines. Directed international field productions including complex wildlife and science shoots.
Multimedia Impact Producer/ Editor at Cornell Lab of Ornithology
January 1, 2018 - December 1, 2025
Created impact-driven multimedia narratives; led end-to-end production for cross-channel campaigns; wrote, produced and edited video; collaborated with cross-functional teams and external partners; managed post-production timelines.
Editor at WGBH / Frontline (PBS)
February 1, 2017 - May 1, 2017
Led post-production for investigative documentary Poverty, Politics and Profit; collaborated with American University's Investigative Reporting Workshop to ensure high-quality content delivery; contributed to IR Award nomination processes.
Producer/ Editor/ Narrator at EarthTouch
September 1, 2016 - February 1, 2017
Produced, wrote, edited and narrated content for National Geographic Wild's Shark Vs Predator; supervised team of assistants and external graphics; oversaw post-production and final finishing for air; led production duties for lead episode of Shark Fest 2017.
Senior Digital Producer/ Editor at Upworthy
May 1, 2016 - September 1, 2016
Led a successful Facebook feature in Adweek, optimizing client assets using Upworthy methodology for millions of views and positive engagement; crafted compelling social-first assets and visuals.
Producer/ Editor at Red Bull Media House
May 1, 2015 - November 1, 2015
Led production teams and managed graphic artists for multi-part Red Bull TV series 'Heart and Hands'; oversaw pre/post-production and on-site shoots for the project; ensured high-quality content delivery.
Producer/ Editor at National Geographic Partners
January 1, 2001 - October 1, 2013
Produced and edited long-form non-fiction television shows for National Geographic Partners; collaborated with a lead team of producers, writers, camera crew, and sound designers; utilized AVID and Final Cut Pro systems to create captivating content.

Education

B.A. at University of Montana
January 11, 2030 - April 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Government