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I’m a writer and content specialist. I love helping brands explain what they do (and why it matters) through insight-led storytelling. With a background in consulting, strategy, and insight, I look to help organizations big and small craft clear, compelling messages. I’m versatile, with diverse experience developing thought leadership, social media content, research-driven storytelling and integrated communications programmes for global brands and consultancies. I’ve worked in technology, sustainability, telecoms, and financial services, and I have a particular passion for sports and entertainment. I’m comfortable working independently or as part of multidisciplinary teams to deliver high-quality content.…I’m a writer and content specialist. I love helping brands explain what they do (and why it matters) through insight-led storytelling. With a background in consulting, strategy, and insight, I look to help organizations big and small craft clear, compelling messages. I’m versatile, with diverse experience developing thought leadership, social media content, research-driven storytelling and integrated communications programmes for global brands and consultancies. I’ve worked in technology, sustainability, telecoms, and financial services, and I have a particular passion for sports and entertainment. I’m comfortable working independently or as part of multidisciplinary teams to deliver high-quality content.

Daniel Shropshall

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I’m a writer and content specialist. I love helping brands explain what they do (and why it matters) through insight-led storytelling. With a background in consulting, strategy, and insight, I look to help organizations big and small craft clear, compelling messages. I’m versatile, with diverse experience developing thought leadership, social media content, research-driven storytelling and integrated communications programmes for global brands and consultancies. I’ve worked in technology, sustainability, telecoms, and financial services, and I have a particular passion for sports and entertainment. I’m comfortable working independently or as part of multidisciplinary teams to deliver high-quality content.…I’m a writer and content specialist. I love helping brands explain what they do (and why it matters) through insight-led storytelling. With a background in consulting, strategy, and insight, I look to help organizations big and small craft clear, compelling messages. I’m versatile, with diverse experience developing thought leadership, social media content, research-driven storytelling and integrated communications programmes for global brands and consultancies. I’ve worked in technology, sustainability, telecoms, and financial services, and I have a particular passion for sports and entertainment. I’m comfortable working independently or as part of multidisciplinary teams to deliver high-quality content.

Available to hire

I’m a writer and content specialist. I love helping brands explain what they do (and why it matters) through insight-led storytelling. With a background in consulting, strategy, and insight, I look to help organizations big and small craft clear, compelling messages. I’m versatile, with diverse experience developing thought leadership, social media content, research-driven storytelling and integrated communications programmes for global brands and consultancies. I’ve worked in technology, sustainability, telecoms, and financial services, and I have a particular passion for sports and entertainment. I’m comfortable working independently or as part of multidisciplinary teams to deliver high-quality content.

Skills

Copywriting

SEO Copywriting

WordPress

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

WordPress

Intermediate

Work Experience

Research Manager at GraceChurch Consulting

August 1, 2025 - May 1, 2026

Led research programmes to help financial-services organisations understand their customers, improve service quality and strengthen market position. Managed end-to-end studies (e.g., UK commercial insurance CX tracker with 1,000+ respondents, EVP research with interviews, and multi-method Bermuda/US studies). Translated findings into commercially relevant narratives and recommendations, led client workshops, and supported business development. Oversaw budgets, timelines, QA, and stakeholder management across multiple programmes.

Copy & Content Specialist at Freelance

March 1, 2024 - Present

Producing copy and content for a range of clients, including: insight-driven blogs and POVs for a scientific devices distributor; website copy for a sports gaming firm; sales and marketing collateral for a quantum computing startup; technical documentation for a GPS robotics firm; social media content and email campaigns for a local cricket team and community; and articles on AI workforce management tools for a B2B technology company. Core skills include copywriting, brand copywriting, long-form editorial, campaign messaging, website copy, SEO content, and B2B/B2C communications with content strategy and stakeholder management.

Research Specialist at Accenture

February 1, 2018 - February 1, 2024

Developed insights on market landscape and advised clients on competitiveness and opportunity. Managed end-to-end projects, led long-term insights programs (e.g., UKI sustainability practice), and served as a subject matter expert on industry trends. Led a project on sustainable organisations integrating quantitative and qualitative methods, produced a Sustainable Organisation Index for WEF Davos, and supported sales/marketing with thought leadership.

Senior Analyst at GlobalData

August 1, 2016 - January 1, 2018

Developed econometric models and forecasts for growth metrics across communications and media markets; managed regular surveys and presented key findings to clients.

Planning and Insights Analyst for Nokia/Microsoft at Ipsos Jarmany

April 1, 2013 - July 1, 2016

Played a key role in strategic projects including regional marketing optimization and product launches; tracked, planned and analysed marketing activity and investment; modeled profitability with European marketing teams.