Dereka Smith
I'm Dereka M. Smith, a published writer turned B2B email strategist who discovered that the same magic that makes verses memorable makes marketing messages irresistible.
About
I’m Dereka M. Smith, a published writer turned B2B email strategist who discovered that the same magic that makes verses memorable makes marketing messages irresistible. After years as an SDR crafting cold emails that prospects would call “intriguing” and “refreshingly different,” I realized my superpower: turning the mundane world of B2B outreach into something people actually want to engage with, and essentially hand their 💸 over.
By day, I help companies transform their content from mental spam into conversation starters that convert. By night (and sometimes by day), I’m writing pieces that have been featured across literary magazines, social media, and Medium, proving that creativity and conversion rates aren’t mutually exclusive.
As your strategic partner, I bring a deep thinker’s approach to every challenge—because the best solutions rarely live inside the box. Whether I’m crafting email sequences that generate pipeline or developing content marketing strategies that build authority, I believe in finding innovative angles that make your value proposition impossible to ignore.
- 4 years' experience
- Joined October 2025
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
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Work experience· 4 roles
Elevated from Business Development Representative to full-stack marketing role; independently managed website operations, content marketing, email campaigns, and marketing automation while generating $132K+ in net new revenue. Drove end-to-end content marketing strategy (weekly newsletters, SEO-optimized blog posts), resulting in 400% increase in website traffic (200 to 1K+ monthly visits) and 4-5 monthly inbound leads worth $40K average deal value. Managed full website lifecycle (WordPress development, landing pages, copy updates, frontend coding) and coordinated webinars, achieving 100% attendance growth and a 10% uptick in new business. Created comprehensive marketing assets (e-books, webinar decks, email sequences, social content, podcast scripts) contributing to 30% of total sales pipeline. Optimized marketing operations via HubSpot CRM administration (data cleanup, list segmentation, automated nurture workflows), improving lead quality and sales pipeline efficiency.
Crafted compelling outreach copy generating a new business opportunity valued at $130K. Developed training content and sales enablement materials that increased team activity by 35%. Conducted market research to inform content strategy and messaging opportunities.
Drove over $610K in net new business through strategic content creation and data-driven copywriting, including $312K in projected Annual Recurring Revenue. Developed top-of-funnel content strategy that increased lead conversion rate by 400% through strategic messaging and persuasive copy. Established foundational processes and materials including onboarding materials and lead qualification criteria within HubSpot. Led sales tools initiatives and introduced automation tools to the sales team, increasing productivity by 63%.
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