I’m a dynamic communications professional with a multifaceted background in entrepreneurship, marketing, and design. I blend hands-on graphic design, project management, and event coordination to deliver campaigns that resonate with diverse audiences. From healthcare and government to non-profit initiatives, I leverage data-driven insights, cross-functional collaboration, and a commitment to brand integrity to drive measurable results and engaging experiences.

Diane McCoy

I’m a dynamic communications professional with a multifaceted background in entrepreneurship, marketing, and design. I blend hands-on graphic design, project management, and event coordination to deliver campaigns that resonate with diverse audiences. From healthcare and government to non-profit initiatives, I leverage data-driven insights, cross-functional collaboration, and a commitment to brand integrity to drive measurable results and engaging experiences.

Available to hire

I’m a dynamic communications professional with a multifaceted background in entrepreneurship, marketing, and design. I blend hands-on graphic design, project management, and event coordination to deliver campaigns that resonate with diverse audiences. From healthcare and government to non-profit initiatives, I leverage data-driven insights, cross-functional collaboration, and a commitment to brand integrity to drive measurable results and engaging experiences.

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Language

English
Fluent

Work Experience

Marketing Specialist at Tista Technologies
April 1, 2023 - Present
Collaborate with client teams to generate branding concepts, graphic designs, infographics and promotional marketing and communication materials; conduct research on effective marketing channels including email and media platforms; analyze performance of campaigns using customer feedback and KPIs; develop innovative marketing campaigns based on data analysis and present strategic recommendations; cultivate and sustain relationships with client teams; supervise production of marketing and communication materials (websites, newsletters, one-pagers, event signage) including vendor management and print production; leverage event planning, graphic design and content development to support marketing and internal communications initiatives.
Project Manager, Visual Merchandising at The Home Depot (Contract role Visionaire Partners)
February 28, 2023 - September 24, 2025
Facilitated and coordinated the creation of marketing assets aligned with project briefs; gathered merchant and vendor feedback to clarify project requirements; collaborated with project requesters, account managers, creative leads, designers and writers to manage workflow; conducted program and project-related research to inform marketing strategies; communicated project details, monitored progress, and managed iterations, scope, timelines, and costs to ensure timely delivery.
Creative Services Project/Program Manager at UrbanTrans
March 31, 2022 - September 24, 2025
Developed project schedules, maintained job files, tracked progress, routed projects and conducted status meetings; organized resources to meet scope, quality, timeline and budget constraints; scheduled and monitored email campaigns across multiple marketing projects (digital, print, email); facilitated communication between marketing and program management teams; evaluated incoming project requests and briefs; led development of creative deliverables (copy and design) across print, social, digital displays, web content, email and event materials; delegated new projects to creative services team and reviewed workload; provided periodic project reports and proposed process improvements.
Global Account Manager at Georgia Department of Economic Development
July 31, 2021 - September 24, 2025
Acted as liaison among Global Commerce, International Trade, International Relations and Communications & Marketing to ensure seamless collaboration; ensured complete project briefs and clearly defined deliverables; monitored delivery timelines and proactively identified issues; maintained schedules, participated in status meetings, provided updates and summaries; managed stakeholder approvals and served as primary internal communicator overseeing timelines and routing deliverables.
Public Information Officer at Full Circle Communications - City of Atlanta Department of Watershed Management
April 30, 2020 - September 24, 2025
Effectively communicated essential information regarding COA/DWM projects; created content for internal and external publications by gathering information, conducting interviews and researching; prepared public education materials (fact sheets, talking points, press releases, social media posts); formulated strategies for effective communication with city council members, community groups and the media; planned events including venue scouting, invitations, timelines and program content and design.
Creative Services Project Manager at Heatcraft Refrigeration
April 30, 2017 - September 24, 2025
Collaborated with Global Marketing to maintain brand consistency across marketing materials; developed event, trade show and promotional strategies; orchestrated trade show events and supported customer meetings and demonstrations; managed logistics and production of trade show deliverables and materials; oversaw email campaigns (design, scheduling, performance tracking); managed marketing projects, bids and vendor selection; served as primary vendor contact to ensure timely delivery and quality.
Consulting & Freelance Creative Services Manager at McCoy Marketing
April 1, 2010 - Present
Conceptualize and execute event plans, manage budgets and invoicing, identify and negotiate with vendors, oversee logistics; collaborate with teams to understand project requests, gather requirements, define objectives/deliverables and set delivery dates to uphold brand standards; assist in developing marketing, communications and sales strategies; design concepts, edit editorial and marketing content, and create print and electronic marketing materials; foster strong relationships with internal and client teams as a trusted resource.
Marketing Communications Specialist at Tista Technologies
April 1, 2023 - Present
Collaborate with client teams to generate branding concepts, graphic designs, infographics and promotional marketing materials. Research effective marketing channels (email and media platforms) to convey product messages. Analyze campaign performance with customer feedback and KPIs. Develop innovative campaigns based on data analysis and present strategic recommendations. Cultivate client relationships and supervise production of materials including websites, newsletters, one-pagers and event signage with vendor management and print production. Demonstrate expertise in event planning, graphic design and content development to support marketing and internal communications initiatives.
Project Manager, Visual Merchandising at The Home Depot (Contract role Visionaire Partners)
February 28, 2023 - September 24, 2025
Facilitated and coordinated creation of marketing assets aligned with project briefs; gathered merchant and vendor feedback to define requirements; collaborated with project requesters, account managers, creative leads, designers and content writers to manage workflow; conducted program and project research to inform marketing strategies; tracked progress, managed scope, timelines and costs to ensure timely delivery.
Creative Services Project/Program Manager at UrbanTrans
March 31, 2022 - September 24, 2025
Developed project schedules, maintained files and tracked progress; routed projects and conducted status meetings; organized resources to ensure completion within scope, quality, and budget; scheduled and monitored email campaigns; facilitated communication between marketing and program management; supported development of creative deliverables across print, digital displays, web content, email and event materials; delegated projects to team members and reviewed workload; provided periodic project reports and proposed process improvements.
Global Account Manager at Georgia Department of Economic Development
July 1, 2021 - September 24, 2025
Acted as liaison among Global Commerce, International Trade, International Relations and Communications/Marketing teams to ensure collaboration; ensured briefs were complete and deliverables defined; monitored delivery timelines and proactively identified issues; maintained schedules, participated in status meetings, provided status updates and summaries; managed stakeholder approvals and served as primary internal communicator overseeing timelines and routing deliverables.
Public Information Officer at City of Atlanta Department of Watershed Management
April 30, 2020 - September 24, 2025
Communicated essential project information to internal and external audiences; created content for publications by interviewing, researching; prepared public education materials including fact sheets, talking points, press releases and social posts; planned events with venue scouting, invitations and timelines; developed collaboration strategies with city council, community groups and media.
Creative Services Project Manager at Heatcraft Refrigeration
April 30, 2017 - September 24, 2025
Collaborated with Global Marketing to maintain brand consistency; developed event, trade show and promotion strategies; orchestrated trade shows and customer meetings; managed logistics and production of trade show materials; led email campaigns and tracked performance; managed marketing projects, bids and vendor selection; served as primary vendor contact to ensure timely delivery and quality.
Consulting & Freelance Creative Services Manager at McCoy Marketing
April 1, 2010 - Present
Conceptualize and execute event plans within budgets; identify and negotiate with vendors; manage logistics; collaborate with teams to understand project requests, gather requirements, define objectives and deliverables; develop marketing, communications and sales strategies; design and edit editorial and marketing content; create print and electronic materials; foster client relationships as a trusted resource.
Marketing Communications Specialist at Tista Technologies – Remote
April 1, 2023 - Present
Collaborate with client teams to generate branding concepts, graphic designs, and promotional marketing and communication materials. Research effective marketing channels (email and media) to convey customer messages; analyze campaign performance; develop innovative campaigns based on data analysis; present strategic recommendations; cultivate and sustain relationships with client teams. Oversee creation of marketing materials (websites, newsletters, one-pagers, event signage) and manage vendor relationships and print production. Leverage event planning, graphic design, and content development expertise to support internal and external marketing initiatives.
Creative Services Project Manager (Freelance/Consulting) at McCoy Marketing – Atlanta, Georgia
April 1, 2010 - Present
Conceptualize and execute event plans, manage budgets and invoices, identify and negotiate with vendors, and oversee logistics. Gather requirements, define objectives and deliverables, and align with brand standards. Develop marketing, communications, and sales strategies; design and edit editorial and marketing content; create print and electronic marketing materials. Build strong client and internal team relationships and serve as a trusted resource and advisor.
Project Manager, Visual Merchandising at The Home Depot (Contract role with Visionaire Partners) – Atlanta, Georgia
February 1, 2023 - September 24, 2025
Coordinate creation of marketing assets aligned with project briefs. Gather merchant feedback to clarify requirements; manage workflow of creative assets with account managers, creative leads, designers, and content writers. Conduct program and project research to gather customer insights and inform strategies. Track progress, communicate updates, and manage iterations, scope changes, timelines, and costs to ensure timely delivery of assets.
Global Account Manager at Georgia Department of Economic Development – Atlanta, Georgia
July 1, 2021 - September 24, 2025
Serve as liaison among Global Commerce, International Trade, International Relations, and Communications/Marketing teams. Ensure thorough project briefs and clearly defined deliverables; monitor timelines and specifications; proactively identify issues. Maintain schedules, provide status updates, and coordinate approvals and routing of deliverables with internal teams.
Creative Services Project/Program Manager at UrbanTrans – Atlanta, Georgia
March 1, 2022 - September 24, 2025
Develop project schedules, maintain job files, and route projects; manage resources to meet scope, quality, timelines, and budget constraints. Oversee email campaigns and multiple marketing projects (digital, print, and email); facilitate communication between marketing and program management teams. Lead development of creative deliverables (copy, design) across print, social media, digital displays, web content, email, and event materials.
Public Information Officer at Full Circle Communications - Contract role with City of Atlanta Department of Watershed Management – Atlanta, Georgia
April 1, 2020 - September 24, 2025
Communicate essential project information for the City of Atlanta Department of Watershed Management. Create internal and external content through interviews and research; prepare public education materials including fact sheets, talking points, press releases, social media, etc. Develop strategies for collaboration with city council members, community groups, and media; plan events with venue scouting, invitations, timelines, and content.
Creative Services Project Manager at Heatcraft Refrigeration – Stone Mountain, Georgia
April 1, 2017 - September 24, 2025
Collaborate with Global Marketing to maintain brand consistency across marketing materials. Create event and trade show strategies; orchestrate trade show logistics and customer meeting support; manage production of marketing deliverables, including email campaigns, design, scheduling, and performance tracking. Manage vendor relationships and bids; serve as primary contact for vendors to ensure timely delivery and quality.
Marketing Project Manager at Elevance Health
July 1, 2025 - Present
Manage end-to-end lifecycle of marketing projects from kickoff to production, deployment, measurement, and close-out. Lead cross-functional teams (Strategy, Analytics, Website/UX, Content, Digital, Compliance, Legal) and vendor partners; maintain schedules, versioning grids, and production grids; ensure alignment with objectives, regulatory requirements, and budget; identify risks and drive process improvements; primary point of contact for projects; stay updated on PM best practices and support continuous improvement.
Communications Specialist at Tista Technologies
April 1, 2023 - July 1, 2025
Managed internal communications for VA FSC/DAS: editorial calendar, Director's Message, all-hands updates; published via SharePoint/Teams; produced Employee of the Month spotlights; standardized templates and tracked engagement; collaborated with client teams to develop branding concepts and marketing materials; researched channels and evaluated campaign performance; built relationships with client teams; supervised production of marketing materials including websites, newsletters, event signage; demonstrated event planning, graphic design, and content development.
Creative Services Project Manager (Freelance/Consulting) at McCoy Marketing
April 1, 2010 - Present
Conceptualized and executed event plans, managed budgets and invoices, negotiated with vendors, and oversaw logistics; collaborated with teams to understand project requests, gather requirements, define objectives and deliverables, and set delivery dates to uphold brand standards; assisted in developing marketing, communications, and sales strategies; designed concepts, developed and edited editorial and marketing content, and created print and electronic visual marketing materials; fostered strong client relationships as a trusted advisor.
Project Manager, Visual Merchandising at The Home Depot (Contract role with Visionaire Partners)
September 1, 2022 - February 1, 2023
Facilitated and coordinated the creation of marketing assets, ensuring alignment with project briefs; gathered feedback from merchants and project requesters to fully comprehend requirements; collaborated with project requesters, account managers, creative leads, designers, and content writers to effectively manage the workflow of creative assets; conducted program and project-related research while collecting valuable customer insights to inform marketing strategies; communicated project details, monitored progress, and managed iterations and changes in scope, timeline, and costs to ensure timely delivery of creative assets.
Creative Services Project/Program Manager at UrbanTrans
July 1, 2021 - March 1, 2022
Developed project schedules, maintained job files, and tracked progress while routing projects and conducting status meetings; assisted in organizing and managing resources to ensure the completion of project elements within defined scope, quality standards, timelines, and budget constraints; scheduled and monitored email campaigns, overseeing multiple marketing projects (digital, print, and email); facilitated efficient communication and workflow between marketing and program management teams; facilitated development of creative deliverables (copy and design) across print, social, digital displays, web content, email, and event materials; delegated new projects and reviewed team workload; provided periodic project reports and proposed improvements.
Global Account Manager at Georgia Department of Economic Development
April 1, 2020 - July 1, 2021
Acted as a liaison among Global Commerce, International Trade, International Relations, and Communications & Marketing to ensure seamless collaboration; ensured project briefs were thoroughly completed and deliverables defined before initiating work; monitored delivery timelines and specifications; maintained up-to-date schedules, participated in status meetings, provided status updates and summaries, and communicated changes; managed stakeholder approvals and served as primary internal communicator.
Public Information Officer at Full Circle Communications - City of Atlanta Department of Watershed Management
May 1, 2018 - April 1, 2020
Effectively communicated essential information regarding projects; created content for internal and external publications by gathering information, conducting interviews, and performing research; prepared materials for public education, including fact sheets, talking points, press releases, social media, and other relevant content; formulated strategies for effective communication and collaboration with city council members, community groups, and the media; planned events, venue scouting, invitations, timelines, and program content.
Creative Services Project Manager at Heatcraft Refrigeration
November 1, 2014 - April 1, 2017
Collaborated with the Global Marketing team to maintain brand consistency across all marketing materials and initiatives; developed strategies for events, trade shows, and promotions to support sales and marketing objectives; orchestrated trade show events and assisted with customer meetings; managed logistics and production of key trade show deliverables; handled email campaigns and performance tracking; managed marketing projects, bids, and vendor selections; served as primary vendor contact.

Education

Bachelor of Arts in Communication at Wright State University
January 11, 2030 - September 24, 2025
Associate of Arts in Liberal Arts at University of Florida
January 11, 2030 - September 24, 2025
Bachelor of Arts in Communication at Wright State University
January 11, 2030 - September 24, 2025
Associate of Arts in Liberal Arts at University of Florida
January 11, 2030 - September 24, 2025
Bachelor of Arts in Communication at Wright State University – Fairborn, Ohio
January 11, 2030 - January 1, 1985
Associate of Arts in Liberal Arts at University of Florida – Gainesville, Florida
January 11, 2030 - January 1, 1980
Bachelor of Arts in Communication at Wright State University
January 11, 2030 - January 16, 2026
Associate of Arts in Liberal Arts at University of Florida
January 11, 2030 - January 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Education, Manufacturing, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Transportation & Logistics, Healthcare