Inside my visual identity
EDUARDO NUNES ARAUJO
Published
About the project
This project aims to develop a unique visual identity and create artwork about things that are part of my routine, such as games, sports, music, and culture in general. Instead of simply creating art about a theme, I decided to use these universes to explore my own visual language. This project was born as a space to improve my skills as a designer: composition, typography, texture, art direction, and especially to build an identity that could be recognized regardless of the theme. The focus is not necessarily the game or the brand, it’s just the starting point.
Each piece follows the same visual base: large typography, texture, considerable depth, and small details separated by the composition. The idea was to create a consistent language as if all the artworks were part of the same visual universe. Even changing the theme completely, they all conversed with each other.