I am a hands-on creative leader with a passion for shaping visually compelling and user-centered digital experiences. I thrive on guiding design teams toward innovative UI/UX and graphic design solutions that align with business goals and delight users. I bring a collaborative, front‑line leadership style and a track record of delivering measurable impact through thoughtful design strategies and strong cross-functional partnerships. With proven experience across freelance projects, startups, and established tech teams, I’m motivated to lead from the front, mentor designers, and drive end-to-end product experiences that are accessible, performant, and aesthetically engaging.

Dua Binte Nasir

I am a hands-on creative leader with a passion for shaping visually compelling and user-centered digital experiences. I thrive on guiding design teams toward innovative UI/UX and graphic design solutions that align with business goals and delight users. I bring a collaborative, front‑line leadership style and a track record of delivering measurable impact through thoughtful design strategies and strong cross-functional partnerships. With proven experience across freelance projects, startups, and established tech teams, I’m motivated to lead from the front, mentor designers, and drive end-to-end product experiences that are accessible, performant, and aesthetically engaging.

Available to hire

I am a hands-on creative leader with a passion for shaping visually compelling and user-centered digital experiences. I thrive on guiding design teams toward innovative UI/UX and graphic design solutions that align with business goals and delight users. I bring a collaborative, front‑line leadership style and a track record of delivering measurable impact through thoughtful design strategies and strong cross-functional partnerships.

With proven experience across freelance projects, startups, and established tech teams, I’m motivated to lead from the front, mentor designers, and drive end-to-end product experiences that are accessible, performant, and aesthetically engaging.

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Language

English
Fluent
Urdu
Advanced

Work Experience

UI/UX Designer at vDigix Solutions
June 1, 2023 - December 1, 2024
Led a creative team to design web and mobile app interfaces emphasizing usability and aesthetic appeal; managed content strategy and social media visuals; redesigned the company website increasing customer satisfaction by 50%.
Front-End Developer at Celmore Technologies
January 1, 2022 - December 31, 2022
Spearheaded front-end development for the company website, ensuring responsive and high-performing user experiences. Designed UI for SCO Pakistan, delivering modern, user-friendly digital solutions tailored to client needs. Coordinated cross-functional meetings for effective collaboration and streamlined project delivery. Achieved 100% client satisfaction through innovation and attention to user needs.
UI/UX Designer at F3Technologies
January 1, 2023 - May 31, 2023
Designed over 200+ responsive pages for a major national health application in New Zealand, optimizing for speed and usability. Partnered with senior leadership to align design direction with strategic business goals. Revamped the F3 Technologies website to improve navigation, engagement, and modern appeal. Conducted user experience workshops to foster team innovation and elevate design standards.

Education

Bachelor of Science in Computer Science (BSCS) at PMAS Arid Agriculture University, Rawalpindi
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services