Maria Eduarda Mazarin

This project presents a collection of social media designs created for different brands and communication needs. The goal was to develop visually engaging posts that combine strong layout composition, clear messaging, and brand-aligned visuals to improve communication on digital platforms such as Instagram and other social networks. Social media design plays an important role in digital marketing by helping brands capture attention quickly and communicate information in a clear and visually appealing way.

The pieces explore different styles, formats, and visual approaches, including promotional posts, campaign graphics, and branded content. Throughout the project, I focused on maintaining visual hierarchy, readability, and consistency while adapting each design to the specific tone and audience of the brand. The result is a versatile set of designs that demonstrates my approach to creating engaging and effective social media visuals.

This project explores the development of visual identity elements created for Dermage, a Brazilian dermocosmetics brand, and its International Woman’s Day Marketing Campaign. The work focuses on translating the brand’s positioning in the skincare and dermatological market into clear and cohesive visual communication, strengthening recognition and consistency across different materials and campaigns. Dermage operates in the dermocosmetics segment, where brand identity plays an important role in communicating trust, quality, and scientific credibility to consumers.

In this project, I worked on the creation and adaptation of graphic elements aligned with the brand’s aesthetic language, including layouts, visual compositions, and brand applications. The objective was to maintain a consistent and sophisticated visual system while supporting marketing initiatives and product communication. By combining clean design, strong visual hierarchy, and brand-aligned elements, the project reinforces Dermage’s visual presence and ensures a cohesive identity across multiple touchpoints.

This project features a set of stickers created for a collaboration between Dermage and Tuyo to promote the launch of the Hyaluage Acqua Filler skincare product. The goal was to develop playful and visually engaging sticker designs that could reinforce the campaign’s identity and create a fun touchpoint between the brands and their audience.

The stickers were designed to reflect the freshness and hydration concept of the product, a serum known for its lightweight texture and moisturizing benefits that help improve skin firmness and hydration. I explored vibrant visuals, expressive illustrations, and brand-aligned elements to create a cohesive sticker pack that could be used in campaign activations, packaging, or promotional materials. The result is a playful visual extension of the collaboration, helping strengthen brand engagement while supporting the product launch.