This project presents a collection of social media designs created for different brands and communication needs. The goal was to develop visually engaging posts that combine strong layout composition, clear messaging, and brand-aligned visuals to improve communication on digital platforms such as Instagram and other social networks. Social media design plays an important role in digital marketing by helping brands capture attention quickly and communicate information in a clear and visually appealing way.

The pieces explore different styles, formats, and visual approaches, including promotional posts, campaign graphics, and branded content. Throughout the project, I focused on maintaining visual hierarchy, readability, and consistency while adapting each design to the specific tone and audience of the brand. The result is a versatile set of designs that demonstrates my approach to creating engaging and effective social media visuals.

This project explores the development of visual identity elements created for Dermage, a Brazilian dermocosmetics brand, and its International Woman’s Day Marketing Campaign. The work focuses on translating the brand’s positioning in the skincare and dermatological market into clear and cohesive visual communication, strengthening recognition and consistency across different materials and campaigns. Dermage operates in the dermocosmetics segment, where brand identity plays an important role in communicating trust, quality, and scientific credibility to consumers.

In this project, I worked on the creation and adaptation of graphic elements aligned with the brand’s aesthetic language, including layouts, visual compositions, and brand applications. The objective was to maintain a consistent and sophisticated visual system while supporting marketing initiatives and product communication. By combining clean design, strong visual hierarchy, and brand-aligned elements, the project reinforces Dermage’s visual presence and ensures a cohesive identity across multiple touchpoints.

This project features a set of stickers created for a collaboration between Dermage and Tuyo to promote the launch of the Hyaluage Acqua Filler skincare product. The goal was to develop playful and visually engaging sticker designs that could reinforce the campaign’s identity and create a fun touchpoint between the brands and their audience.

The stickers were designed to reflect the freshness and hydration concept of the product, a serum known for its lightweight texture and moisturizing benefits that help improve skin firmness and hydration. I explored vibrant visuals, expressive illustrations, and brand-aligned elements to create a cohesive sticker pack that could be used in campaign activations, packaging, or promotional materials. The result is a playful visual extension of the collaboration, helping strengthen brand engagement while supporting the product launch.

This project showcases the design of press kits created for Dermage as part of the brand’s marketing and PR initiatives. The kits were developed to be sent to influencers and journalists, supporting product launches and strengthening the brand’s communication with media and digital creators.

The design focuses on creating a cohesive and premium visual experience that reflects Dermage’s identity in the dermocosmetics market. Press kits are commonly used in public relations to present products and brand information to the media during launches or campaigns, helping generate visibility and engagement. In this project, the goal was to combine clear visual communication, attractive layouts, and brand-aligned elements to create materials that enhance the unboxing experience while reinforcing the brand’s presence and message.

This project features the visual design of a promotional banner created for a theatrical production of Fahrenheit 451 at O Tablado. The objective was to develop a strong visual piece that could capture the dystopian atmosphere of the story while attracting the audience’s attention to the performance.

Inspired by the central theme of the novel—where books are banned and burned in a society that suppresses knowledge—the design explores dramatic visual elements, bold typography, and a high-contrast color palette to evoke fire, censorship, and tension. Ray Bradbury’s iconic story portrays a world where firefighters burn books to prevent critical thinking and preserve social control. The final banner translates these ideas into a striking promotional visual, reinforcing the intensity of the narrative and helping communicate the tone of the theatrical adaptation.

This project showcases a selection of email marketing designs created for Dermage between July 2024 and March 2025. The pieces were developed as part of the brand’s digital communication strategy, focusing on visually engaging layouts that support product launches, promotional campaigns, and customer engagement.

The goal of each email was to balance aesthetics and performance—combining clean design, strong visual hierarchy, and brand consistency to ensure clarity across different devices and email platforms. The layouts highlight key product benefits, promotional messages, and calls to action while maintaining alignment with Dermage’s visual identity.

Through this work, I explored email marketing design as a strategic tool for communication, creating visually appealing templates that enhance readability, strengthen brand recognition, and improve the overall user experience.