Campaign Visual Identity for Dermage

This project explores the development of visual identity elements created for Dermage, a Brazilian dermocosmetics brand, and its International Woman’s Day Marketing Campaign. The work focuses on translating the brand’s positioning in the skincare and dermatological market into clear and cohesive visual communication, strengthening recognition and consistency across different materials and campaigns. Dermage operates in the dermocosmetics segment, where brand identity plays an important role in communicating trust, quality, and scientific credibility to consumers.

In this project, I worked on the creation and adaptation of graphic elements aligned with the brand’s aesthetic language, including layouts, visual compositions, and brand applications. The objective was to maintain a consistent and sophisticated visual system while supporting marketing initiatives and product communication. By combining clean design, strong visual hierarchy, and brand-aligned elements, the project reinforces Dermage’s visual presence and ensures a cohesive identity across multiple touchpoints.