For over twenty years I’ve led international creative teams across London, Shanghai, Beijing and Auckland, delivering integrated campaigns for global brands including Google, Sony, BMW, Nike, DIOR, Barbican London and GARAGE Magazine. My background spans brand platforms, film, print, outdoor and digital work, with a consistent focus on craft and detail. I’ve built campaigns from initial positioning through to production, ensuring that the idea holds creatively and strategically at every stage. Whether directing film, shaping print executions or developing broader brand systems, Alongside campaign work, I’ve introduced new approaches and technologies into established brands where they strengthened the idea and elevated the execution. Most recently, I led Adoptable — an AI-driven platform that received the Cannes Lions Grand Prix for Outdoor — but at its core it was a campaign built on craft, clarity and real-world impact.…For over twenty years I’ve led international creative teams across London, Shanghai, Beijing and Auckland, delivering integrated campaigns for global brands including Google, Sony, BMW, Nike, DIOR, Barbican London and GARAGE Magazine. My background spans brand platforms, film, print, outdoor and digital work, with a consistent focus on craft and detail. I’ve built campaigns from initial positioning through to production, ensuring that the idea holds creatively and strategically at every stage. Whether directing film, shaping print executions or developing broader brand systems, Alongside campaign work, I’ve introduced new approaches and technologies into established brands where they strengthened the idea and elevated the execution. Most recently, I led Adoptable — an AI-driven platform that received the Cannes Lions Grand Prix for Outdoor — but at its core it was a campaign built on craft, clarity and real-world impact.WWWW…