Marketing Manager at Prestige Home Romania

Led the development and execution of content and communication strategies to enhance brand visibility and customer engagement, while directing photo and video production for social media to ensure alignment with brand identity and audience insights. Managed internal and external communications to maintain consistent messaging across all marketing channels, and oversaw paid digital campaigns (Meta Ads, Google Ads) by optimizing performance through data-driven targeting and creative testing. Planned and coordinated promotional events, influencer collaborations, and showroom campaigns to boost brand awareness and sales, while supervising marketing budgets, timelines, and vendor relationships to ensure efficient execution and ROI optimization. Additionally, planned and managed seasonal advertising campaigns from concept to rollout, and developed and executed integrated marketing initiatives across digital and in-store channels to drive brand awareness and customer acquisition.