Available to hire
I’m a freelancer who specializes in performance-driven paid media strategy and execution for eCommerce and SaaS brands from early-stage startups to global consumer companies.
With over 8 years of experience running high-converting campaigns on Meta, TikTok, and Google Ads, I help clients scale customer acquisition, improve ROAS, and drive consistent growth. I’ve managed budgets from £5K to £500K/month, and I bring deep sector knowledge across DTC, lifestyle, fashion, health, SaaS, and subscription brands. What sets me apart is my ability to combine creative testing, full-funnel strategy, and analytical reporting, delivering not just traffic, but real business outcomes.
Whether you need help launching a new offer, optimising existing campaigns, or identifying scale levers across channels, I’ll work as a partner to help you hit your goals.
Employment and project experience
Paid Media Consultant — Paroi Agency & Freelance
Feb 2024 – Present
Managed cross-platform ad strategy and execution for scaling brands across Meta, TikTok, and Google Ads. Delivered ROAS-focused results through creative iteration, dashboard reporting, and strategic campaign builds.
Paid Social Manager — Launch With Us
May 2025 – July 2025
Owned ad performance for multiple DTC brands, handling account audits, campaign optimisation, and creative briefings. Scaled accounts profitably from day one with clear reporting and client-facing strategy.
Growth Marketing Manager — TRIBE (SaaS Platform)
Sep 2021 – Jun 2024
Led acquisition across paid channels and collaborated with the success and creative teams to drive activation and retention for both B2B and B2C funnels.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Paid Media Consultant at Paroi Agency & Freelance
February 1, 2024 - PresentLed paid acquisition strategy across Google (Search, PMax, Display), Meta, and TikTok Ads for high-growth eCommerce clients, driving full-funnel performance from prospecting to retargeting. Built and executed UGC-led creative testing frameworks on TikTok and Meta, scaling daily budgets to £5K+ and achieving 3.5x+ ROAS while reducing CPA by over 28%. Created real-time dashboards in GA4, Looker Studio, and Triple Whale to monitor blended performance and accelerate decision-making. Implemented advanced retargeting and LTV segmentation to boost conversions and customer retention; managed campaigns for a SaaS client in architecture and planning.
Paid Social Manager at Launch With Us
July 1, 2025 - October 2, 2025Managed and scaled Meta and TikTok campaigns for e-commerce clients with monthly budgets from £5K to £500K. Led creative strategy and briefing for short-form UGC-style content; built campaigns using data-driven angles aligned to platform trends. Compiled campaign performance reports in Agency Analytics and Triple Whale, identifying optimization opportunities to improve blended CPA and cross-platform efficiency. Audited Shopify stores and attribution to identify funnel leaks and improved landing-page conversions; implemented full-funnel performance frameworks that raised ROAS from 0.8x to 3x within weeks.
Growth Marketing Manager at TRIBE (Influencer SaaS & Creator App)
June 1, 2024 - October 2, 2025Owned cross-platform paid media strategy across Google, Meta, and TikTok to drive acquisition and retention for B2B SaaS and B2C creator marketplace funnels. Developed high-converting TikTok ad sequences for product launches, partnered with UGC creators and design teams to produce thumb-stopping creative, and launched Google PMax campaigns for dynamic creative delivery.
Customer Success Manager at TRIBE
September 1, 2021 - October 2, 2025Managed strategic relationships with 6 high-value UK clients, leading campaign adoption and performance insight delivery. Delivered onboarding, support, and upsell strategies across ~20 enterprise clients in FMCG and lifestyle verticals; conducted data-driven QBRs aligned with paid media KPIs and client OKRs; collaborated with Growth and Paid Media teams to accelerate activation and improve paid performance outcomes.
Performance Marketing Strategist at Freelance
January 1, 2015 - PresentDeveloped and executed end-to-end paid media plan across TikTok, Meta, and Google Ads for Shopify and lifestyle brands, focusing on full-funnel growth. Created high-converting creative briefs for video editors and UGC creators to improve thumb-stopping rates, ran multi-platform experiments to reduce CPL and improve ROAS, and guided data-driven iterations to optimize targeting and creative.
Paid Media Consultant at Paroi Agency & Freelance
February 1, 2024 - PresentLed paid acquisition strategy across Google (Search, PMax, Display), Meta, and TikTok Ads for high-growth eCommerce clients, driving full-funnel performance from prospecting to retargeting. Built and executed UGC-led creative testing frameworks on TikTok and Meta, leveraging performance data to iterate angles and increase CTRs. Scaled daily budgets to £5K+ while achieving 3.5x+ ROAS and reducing CPA by over 28% through optimization of audience targeting, bidding, and ad creative. Created real-time dashboards in GA4, Looker Studio, and Triple Whale to monitor blended performance, enabling faster decision-making and improved reporting accuracy. Deployed advanced retargeting and LTV segmentation strategies across Google, Meta, and TikTok to increase conversion rates and improve customer retention. Managed Google and Meta ad campaigns for a SaaS client in the architecture and planning space, generating qualified B2B and B2C leads via lead form and landing page funnels.
Paid Social Manager at Launch With Us
July 1, 2025 - October 2, 2025Managed and scaled Meta and TikTok campaigns for e-commerce clients with monthly budgets ranging from £5K to £500K, driving growth through audience segmentation, bidding strategies, and creative testing. Led creative strategy and briefing for short-form UGC-style content, using Atria insights to guide iterations and align creatives with platform-specific trends. Built detailed campaign performance reports in Agency Analytics and Triple Whale, surfacing insights that improved blended CPA and cross-platform efficiency. Audited Shopify stores, social channels, and ad accounts to identify funnel leaks and attribution gaps, contributing to increased landing page conversion rates. Implemented performance frameworks that increased ROAS from 0.8x to 3x within weeks for key e-commerce clients through full-funnel strategy execution.
Growth Marketing Manager at TRIBE (Influencer SaaS & Creator App)
June 1, 2024 - October 2, 2025Owned cross-platform paid media strategy across Google, Meta, and TikTok Ads to drive acquisition and retention for both B2B SaaS and B2C creator marketplace funnels. Developed high-converting TikTok ad sequences for product launches and acquisition bursts, leveraging platform trends and user behavior data. Partnered with UGC creators and design teams to produce thumb-stopping, performance-focused creative tailored to TikTok, Instagram, and Meta platform best practices. Launched and optimized Google PMax campaigns for dynamic creative delivery based on user segmentation and in-app event triggers. Built ROAS-focused performance dashboards in GA4 and Looker to track acquisition and lifecycle KPIs across channels, enabling data-driven optimizations.
Customer Success Manager at TRIBE
September 1, 2021 - October 2, 2025Owned strategic relationships with 6 high-value, business-critical clients in the UK, acting as their hands-on lead for campaign adoption, optimization, and performance insight delivery. Managed a broader portfolio of ~20 enterprise clients across FMCG and lifestyle verticals, delivering onboarding, support, and upsell strategies tailored to campaign goals. Delivered data-driven quarterly business reviews (QBRs) aligned with paid media KPIs and client OKRs, contributing to retention and revenue expansion. Partnered closely with Growth and Paid Media teams to co-develop TikTok and Meta rollout plans that increased activation speed and improved paid performance outcomes for key clients.
Performance Marketing Strategist at Freelance
January 1, 2015 - PresentDeveloped end-to-end paid media strategy across TikTok, Meta, and Google Ads for Shopify and lifestyle brands, with a focus on full-funnel conversion growth. Created high-converting creative briefs and collaborated with video editors and UGC creators to produce platform-native TikTok ad content that improved thumb-stop rates and engagement. Ran multi-platform performance testing and experimentation to reduce CPL and optimize CTR and ROAS, using data insights to guide creative and targeting iterations.
Paid Media Consultant at Paroi Agency & Freelance
February 1, 2024 - PresentLed paid acquisition strategy across Google (Search, PMax, Display), Meta, and TikTok Ads for high-growth eCommerce clients, driving full-funnel performance from prospecting to retargeting. Built and executed UGC-led creative testing frameworks on TikTok and Meta, leveraging performance data to iterate angles and increase CTRs. Scaled daily budgets to £5K+ while achieving 3.5x+ ROAS and reducing CPA by over 28% through optimization of audience targeting, bidding, and ad creative. Created real-time dashboards in GA4, Looker Studio, and Triple Whale to monitor blended performance, enabling faster decision-making and improved reporting accuracy. Deployed advanced retargeting and LTV segmentation strategies across Google, Meta, and TikTok to increase conversion rates and improve customer retention. Managed Google and Meta ad campaigns for a SaaS client in the architecture and planning space, generating qualified B2B and B2C leads via lead form and landing page funnels.
Paid Social Manager at Launch With Us
July 1, 2025 - October 2, 2025Managed and scaled Meta and TikTok campaigns for e-commerce clients with monthly budgets ranging from £5K to £500K, driving growth through audience segmentation, bidding strategies, and creative testing. Led creative strategy and briefing for short-form UGC-style content, using Atria insights to guide iterations and align creatives with platform-specific trends. Built detailed campaign performance reports in Agency Analytics and Triple Whale, surfacing insights that improved blended CPA and cross-platform efficiency. Audited Shopify stores, social channels, and ad accounts to identify funnel leaks and attribution gaps, contributing to increased landing page conversion rates. Implemented performance frameworks that increased ROAS from 0.8x to 3x within weeks for key e-commerce clients through full-funnel strategy execution.
Growth Marketing Manager at TRIBE (Influencer SaaS & Creator App)
June 1, 2024 - October 2, 2025Owned cross-platform paid media strategy across Google, Meta, and TikTok Ads to drive acquisition and retention for both B2B SaaS and B2C creator marketplace funnels. Developed high-converting TikTok ad sequences for product launches and acquisition bursts, leveraging platform trends and user behavior data. Partnered with UGC creators and design teams to produce thumb-stopping, performance-focused creative tailored to TikTok, Instagram, and Meta platform best practices. Launched and optimized Google PMax campaigns for dynamic creative delivery based on user segmentation and in-app event triggers. Built ROAS-focused performance dashboards in GA4 and Looker to track acquisition and lifecycle KPIs across channels.
Customer Success Manager at TRIBE
September 1, 2021 - October 2, 2025Owned strategic relationships with 6 high-value UK clients, acting as their hands-on lead for campaign adoption, optimization, and performance insight delivery. Managed a broader portfolio of ~20 enterprise clients across FMCG and lifestyle verticals, delivering onboarding, support, and upsell strategies tailored to campaign goals. Delivered data-driven quarterly business reviews (QBRs) aligned with paid media KPIs and client OKRs, contributing to retention and revenue expansion. Partnered closely with the Growth and Paid Media teams to co-develop TikTok and Meta rollout plans that increased activation speed and improved paid performance outcomes for key clients.
Performance Marketing Strategist at Freelance
January 1, 2015 - PresentDeveloped and executed end-to-end paid media strategy across TikTok, Meta, and Google Ads for Shopify and lifestyle brands, with a focus on full-funnel conversion growth. Created high-converting creative briefs and collaborated with video editors and UGC creators to produce platform-native TikTok ad content that improved thumb stop rates and engagement. Ran multi-platform performance testing and experimentation to reduce CPL and optimize CTR and ROAS, using data insights to guide creative and targeting iterations.
Paid Media Consultant at Paroi Agency & Freelance
February 1, 2024 - PresentLed paid acquisition strategy across Google (Search, PMax, Display), Meta, and TikTok Ads for high-growth eCommerce clients, driving full-funnel performance from prospecting to retargeting. Built and executed UGC-led creative testing frameworks on TikTok and Meta, leveraging performance data to iterate angles and increase CTRs. Scaled daily budgets to £5K+ while achieving 3.5x+ ROAS and reducing CPA by over 28% through optimization of audience targeting, bidding, and ad creative. Created real-time dashboards in GA4, Looker Studio, and Triple Whale to monitor blended performance, enabling faster decision-making and improved reporting accuracy. Deployed advanced retargeting and LTV segmentation strategies across Google, Meta, and TikTok to increase conversion rates and improve customer retention.
Paid Social Manager at Launch With Us
July 1, 2025 - October 2, 2025Managed and scaled Meta and TikTok campaigns for e-commerce clients with monthly budgets ranging from £5K to £500K, driving growth through audience segmentation, bidding strategies, and creative testing. Led creative strategy and briefing for short-form UGC-style content, using Atria insights to guide iterations and align creatives with platform-specific trends. Built detailed campaign performance reports in Agency Analytics and Triple Whale, surfacing insights that improved blended CPA and cross-platform efficiency. Audited Shopify stores, social channels, and ad accounts to identify funnel leaks and attribution gaps, contributing to increased landing page conversion rates. Implemented performance frameworks that increased ROAS from 0.8x to 3x within weeks for key e-commerce clients through full-funnel strategy execution.
Growth Marketing Manager at TRIBE (Influencer SaaS & Creator App)
June 1, 2024 - October 2, 2025Owned cross-platform paid media strategy across Google, Meta, and TikTok Ads to drive acquisition and retention for both B2B SaaS and B2C creator marketplace funnels. Developed high-converting TikTok ad sequences for product launches and acquisition bursts, leveraging platform trends and user behavior data. Partnered with UGC creators and design teams to produce thumb-stopping, performance-focused creative tailored to TikTok, Instagram, and Meta platform best practices. Launched and optimized Google PMax campaigns for dynamic creative delivery based on user segmentation and in-app event triggers. Built ROAS-focused performance dashboards in GA4 and Looker to track acquisition and lifecycle KPIs across channels, enabling data-driven optimizations.
Customer Success Manager at TRIBE
September 1, 2021 - October 2, 2025Owned strategic relationships with 6 high-value, business-critical clients in the UK, acting as their hands-on lead for campaign adoption, optimization, and performance insight delivery. Managed a broader portfolio of ~20 enterprise clients across FMCG and lifestyle verticals, delivering onboarding, support, and upsell strategies tailored to campaign goals. Delivered data-driven quarterly business reviews (QBRs) aligned with paid media KPIs and client OKRs, contributing to retention and revenue expansion. Partnered closely with the Growth and Paid Media teams to co-develop TikTok and Meta rollout plans that increased activation speed and improved paid performance outcomes for key clients.
Performance Marketing Strategist at Freelance
January 1, 2015 - PresentDeveloped and executed end-to-end paid media strategy across TikTok, Meta, and Google Ads for Shopify and lifestyle brands, with a focus on full-funnel conversion growth. Created high-converting creative briefs and collaborated with video editors and UGC creators to produce platform-native TikTok ad content that improved thumb stop rates and engagement. Ran multi-platform performance testing and experimentation to reduce CPL and optimize CTR and ROAS, using data insights to guide creative and targeting iterations.
Paid Media Consultant at Paroi Agency & Freelance
February 1, 2024 - PresentLed paid acquisition strategy across Google (Search, PMax, Display), Meta, and TikTok Ads for high-growth eCommerce clients, driving full-funnel performance from prospecting to retargeting. Built and executed UGC-led creative testing frameworks, scaled daily budgets to £5K+ with 3.5x+ ROAS, and reduced CPA by over 28% through optimization of audience targeting, bidding, and ad creative. Created real-time dashboards in GA4, Looker Studio, and Triple Whale to monitor blended performance and improve reporting accuracy. Deployed advanced retargeting and LTV segmentation strategies to boost conversions and retention.
Paid Social Manager at Launch With Us
July 31, 2025 - October 2, 2025Managed and scaled Meta and TikTok campaigns for e-commerce clients with monthly budgets ranging from £5K to £500K, driving growth through audience segmentation, bidding strategies, and creative testing. Led creative strategy for short-form UGC-style content and built detailed campaign performance reports to improve blended CPA and cross-platform efficiency. Audited Shopify stores and ad accounts to identify funnel leaks and attribution gaps, contributing to improved landing page conversions.
Growth Marketing Manager at TRIBE (Influencer SaaS & Creator App)
June 1, 2024 - October 2, 2025Owned cross-platform paid media strategy across Google, Meta, and TikTok Ads to drive acquisition and retention for both B2B SaaS and B2C creator marketplace funnels. Developed high-converting TikTok ad sequences for product launches, partnered with UGC creators and design teams for platform-native content, and launched Google PMax campaigns for dynamic creative delivery. Built ROAS-focused dashboards to track acquisition and lifecycle KPIs across channels.
Customer Success Manager at TRIBE
September 1, 2021 - October 2, 2025Managed strategic relationships with 6 high-value UK-based clients; delivered onboarding, ongoing optimization, and quarterly business reviews aligned to paid media KPIs and client OKRs. Supported a broader portfolio of ~20 enterprise clients across FMCG and lifestyle verticals, driving activation speed and paid performance improvements through cross-team collaboration.
Performance Marketing Strategist at Freelance
January 1, 2015 - PresentDeveloped end-to-end paid media strategy across TikTok, Meta, and Google Ads for Shopify and lifestyle brands, focusing on full-funnel conversion growth. Created high-converting creative briefs, collaborated with editors and UGC creators, and ran multi-platform performance testing to reduce CPL and optimize CTR/ROAS.
Paid Media Consultant at Paroi Agency & Freelance
February 1, 2024 - PresentLed paid acquisition strategy across Google (Search, PMax, Display), Meta, and TikTok Ads for high-growth eCommerce clients, driving full-funnel performance from prospecting to retargeting. Built and executed UGC-led creative testing frameworks on TikTok and Meta, leveraging performance data to iterate angles and increase CTRs. Scaled daily budgets to £5K+ while achieving 3.5x+ ROAS and reducing CPA by over 28% through optimization of audience targeting, bidding, and ad creative. Created real-time dashboards in GA4, Looker Studio, and Triple Whale to monitor blended performance, enabling faster decision-making and improved reporting accuracy. Deployed advanced retargeting and LTV segmentation strategies across Google, Meta, and TikTok to increase conversion rates and improve customer retention.
Paid Social Manager at Launch With Us
July 1, 2025 - October 2, 2025Managed and scaled Meta and TikTok campaigns for e-commerce clients with monthly budgets ranging from £5K to £500K, driving growth through audience segmentation, bidding strategies, and creative testing. Led creative strategy and briefing for short-form UGC-style content, using Atria insights to guide iterations and align creatives with platform-specific trends. Built detailed campaign performance reports in Agency Analytics and Triple Whale, surfacing insights that improved blended CPA and cross-platform efficiency. Audited Shopify stores, social channels, and ad accounts to identify funnel leaks and attribution gaps, contributing to increased landing page conversion rates. Implemented performance frameworks that increased ROAS from 0.8x to 3x within weeks for key e-commerce clients through full-funnel strategy execution.
Growth Marketing Manager at TRIBE (Influencer SaaS & Creator App)
June 1, 2024 - October 2, 2025Owned cross-platform paid media strategy across Google, Meta, and TikTok Ads to drive acquisition and retention for both B2B SaaS and B2C creator marketplace funnels. Developed high-converting TikTok ad sequences for product launches and acquisition bursts, leveraging platform trends and user behavior data. Partnered with UGC creators and design teams to produce thumb-stopping, performance-focused creative tailored to TikTok, Instagram, and Meta platform best practices. Launched and optimized Google PMax campaigns for dynamic creative delivery based on user segmentation and in-app event triggers. Built ROAS-focused performance dashboards in GA4 and Looker to track acquisition and lifecycle KPIs across channels, enabling data-driven optimizations.
Customer Success Manager at TRIBE
September 1, 2021 - October 2, 2025Owned strategic relationships with 6 high-value, business-critical clients in the UK, acting as their hands-on lead for campaign adoption, optimization, and performance insight delivery. Managed a broader portfolio of ~20 enterprise clients across FMCG and lifestyle verticals, delivering onboarding, support, and upsell strategies tailored to campaign goals. Delivered data-driven quarterly business reviews (QBRs) aligned with paid media KPIs and client OKRs, contributing to retention and revenue expansion. Partnered closely with the Growth and Paid Media teams to co-develop TikTok and Meta rollout plans that increased activation speed and improved paid performance outcomes for key clients.
Performance Marketing Strategist at Freelance
January 1, 2015 - PresentDeveloped and executed end-to-end paid media strategy across TikTok, Meta, and Google Ads for Shopify and lifestyle brands, with a focus on full-funnel conversion growth. Created high-converting creative briefs and collaborated with video editors and UGC creators to produce platform-native TikTok ad content that improved thumb stop rates and engagement. Ran multi-platform performance testing and experimentation to reduce CPL and optimize CTR and ROAS, using data insights to guide creative and targeting iterations.
Education
Qualifications
Google Ads Certified
January 11, 2030 - October 2, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - October 2, 2025TikTok Media Buying Certified
January 11, 2030 - October 2, 2025Google Analytics Qualified
January 11, 2030 - October 2, 2025HubSpot Success Fundamentals
January 11, 2030 - October 2, 2025SQL for Marketing
January 11, 2030 - October 2, 2025Google Ads Certified
January 11, 2030 - October 2, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - October 2, 2025TikTok Media Buying Certified
January 11, 2030 - October 2, 2025Google Analytics Qualified
January 11, 2030 - October 2, 2025HubSpot Success Fundamentals
January 11, 2030 - October 2, 2025SQL for Marketing (DataCamp)
January 11, 2030 - October 2, 2025Google Ads Certified
January 11, 2030 - October 2, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - October 2, 2025TikTok Media Buying Certified (optional)
January 11, 2030 - October 2, 2025Google Analytics Qualified
January 11, 2030 - October 2, 2025HubSpot Success Fundamentals
January 11, 2030 - October 2, 2025SQL for Marketing (DataCamp)
January 11, 2030 - October 2, 2025Google Ads Certified
January 11, 2030 - October 2, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - October 2, 2025TikTok Media Buying Certified
January 11, 2030 - October 2, 2025Google Analytics Qualified
January 11, 2030 - October 2, 2025HubSpot Success Fundamentals
January 11, 2030 - October 2, 2025SQL for Marketing (DataCamp)
January 11, 2030 - October 2, 2025Google Ads Certified
January 11, 2030 - October 2, 2025Meta Certified
January 11, 2030 - October 2, 2025Digital Marketing Associate
January 11, 2030 - October 2, 2025TikTok Media Buying Certified
January 11, 2030 - October 2, 2025Google Analytics Qualified
January 11, 2030 - October 2, 2025HubSpot Success Fundamentals
January 11, 2030 - October 2, 2025SQL for Marketing (DataCamp)
January 11, 2030 - October 2, 2025Google Ads Certified
January 11, 2030 - October 2, 2025Meta Certified
January 11, 2030 - October 2, 2025Digital Marketing Associate
January 11, 2030 - October 2, 2025TikTok Media Buying Certified
January 11, 2030 - October 2, 2025Google Analytics Qualified
January 11, 2030 - October 2, 2025HubSpot Success Fundamentals
January 11, 2030 - October 2, 2025SQL for Marketing (DataCamp)
January 11, 2030 - October 2, 2025Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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