I am a marketing professional with over twenty years of hands-on experience designing, developing, and delivering Marketing Communications and Technical Publications assets—on time, on target, and within budget. I specialize in turning complex technical ideas into promotional campaigns, building corporate identities, launching startups and product campaigns, and guiding projects from concept through completion while collaborating with cross-functional teams.…

Diane T. Wilson

PRO

I am a marketing professional with over twenty years of hands-on experience designing, developing, and delivering Marketing Communications and Technical Publications assets—on time, on target, and within budget. I specialize in turning complex technical ideas into promotional campaigns, building corporate identities, launching startups and product campaigns, and guiding projects from concept through completion while collaborating with cross-functional teams.…

Available to hire

I am a marketing professional with over twenty years of hands-on experience designing, developing, and delivering Marketing Communications and Technical Publications assets—on time, on target, and within budget. I specialize in turning complex technical ideas into promotional campaigns, building corporate identities, launching startups and product campaigns, and guiding projects from concept through completion while collaborating with cross-functional teams.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Owner at DTW Associates
January 1, 2010 - November 5, 2025
Develop communication campaigns for clients, including design, development, and implementation through traditional and digital media. Manage and execute integrated communications strategies to support corporate and business objectives, and marketing communications needs across products and services.
Marketing Communications Manager at Triton Systems, Inc. / FRX Polymers
December 31, 2016 - December 31, 2016
Directed marketing communications for Triton and its subsidiaries, developing branding, websites, trade show exhibits, and collateral. Collaborated with engineers on proposal graphics that improved R&D grant success rates. Designed product packaging that helped secure Series B funding. Led digital campaigns and SEO efforts, increasing online sales by 30%.
Sr. Marketing Communications Specialist at Caliper Life Sciences (formerly Zymark)
December 31, 2001 - December 31, 2001
Launched seven+ new products, including an award-winning campaign for drug discovery markets. Produced advertising, websites, and trade show graphics while reducing costs by $20K annually. Created identity and promotional materials for the ISLAR (science robotics) symposium and standardized marketing templates for consistent branding.
Marketing Communications Specialist at Alpha Industries, Inc.
December 31, 1997 - December 31, 1997
Managed corporate marketing campaigns, literature, and trade show materials. Designed a 450-page product catalog in-house, saving $30K and improving customer response. Developed the company’s first website, unified branding, and directed investor relations and media communications.
Sr. Illustrator / Technical Publications Editor at GenRad, Inc.
December 31, 1992 - December 31, 1992
Produced 100+ technical publications annually and created detailed product illustrations and manuals. Designed an STC award-winning book, streamlined production, and co-authored a company style guide that improved documentation quality.
Owner at DTW Associates
January 1, 2010 - November 6, 2025
Develop communication campaigns for clients, designing, developing, and implementing integrated marketing communications across traditional and digital media. Lead and manage marketing communications strategies to support corporate objectives and marketing needs across products and services, collaborating with clients from concept to completion.
Marketing Communications Manager at Tri ton Systems Inc./FRX Polymers, Inc.
November 1, 2016 - November 1, 2016
Established Marketing Communication programs for Triton Systems and its family of companies; revamped e-commerce site and online ad campaigns increasing sales by 30%; illustrated concepts for technical proposals to improve win rate; designed packaging, brochures, white papers, presentations, websites, advertising, and trade show graphics; coordinated staff proposals and events; managed photo and video shoots; created technical manuals for U.S. Army and Air Force.
Sr. Illustrator / Tech Pubs Editor at GenRad, Inc.
December 30, 1992 - December 30, 1992
Managed the production of over 100 publications annually; created complex product illustrations; designed award-winning books; formatted and edited technical manuals; produced promotional graphics and packaging; participated in a writers' committee to develop a technical writing style guide; streamlined book production; supported Marketing with campaigns and technical literature.

Education

Publications Art Certificate at UMass Lowell
January 1, 1992 - January 1, 1992
Liberal Arts / Publications Art Certificate at UMass Lowell
January 1, 1992 - November 6, 2025
Google training (Management, marketing, and technical publications training courses) at Google
January 11, 2030 - November 6, 2025

Qualifications

Google training
January 11, 2030 - November 5, 2025
Publications Art Certificate
January 1, 1992 - January 1, 1992
Google training
January 11, 2030 - November 5, 2025

Industry Experience

Professional Services, Energy & Utilities, Government, Life Sciences, Non-Profit Organization, Manufacturing, Consumer Goods, Retail

Skills

Experience Level