Hello! I'm Dya Baino, a passionate Digital Marketing and SEO Specialist with extensive experience in optimizing websites for better performance and visibility. I love collaborating with clients to develop tailored strategies that elevate their online presence. My journey in digital marketing has been exciting, and I pride myself on staying ahead of the curve with the latest trends and technologies. In my spare time, I enjoy creating digital content, exploring new marketing tools, and continuously enhancing my skills. I'm always eager to learn and adapt, believing that staying informed is essential in the ever-evolving world of digital marketing. Let's connect and see how we can work together to achieve your marketing goals!

Dya Baino

Hello! I'm Dya Baino, a passionate Digital Marketing and SEO Specialist with extensive experience in optimizing websites for better performance and visibility. I love collaborating with clients to develop tailored strategies that elevate their online presence. My journey in digital marketing has been exciting, and I pride myself on staying ahead of the curve with the latest trends and technologies. In my spare time, I enjoy creating digital content, exploring new marketing tools, and continuously enhancing my skills. I'm always eager to learn and adapt, believing that staying informed is essential in the ever-evolving world of digital marketing. Let's connect and see how we can work together to achieve your marketing goals!

Available to hire

Hello! I’m Dya Baino, a passionate Digital Marketing and SEO Specialist with extensive experience in optimizing websites for better performance and visibility. I love collaborating with clients to develop tailored strategies that elevate their online presence. My journey in digital marketing has been exciting, and I pride myself on staying ahead of the curve with the latest trends and technologies.
In my spare time, I enjoy creating digital content, exploring new marketing tools, and continuously enhancing my skills. I’m always eager to learn and adapt, believing that staying informed is essential in the ever-evolving world of digital marketing. Let’s connect and see how we can work together to achieve your marketing goals!

See more

Language

Arabic
Fluent
French
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Consultant Freelance – Marketing & Communication Digitale at Luxembourg / Morocco (Remote)
January 1, 2022 - Present
Optimisation SEO, gestion de campagnes social media et mise en place de tunnels de conversion générant environ 50 leads qualifiés par mois.
Formateur Vacataire at Institut des Sciences de Santé, Tanger
December 31, 2023 - October 25, 2025
Animation de modules: communication, législation du travail, relation clientèle, techniques de recherche d’emploi; transmission de savoir-faire; développement de compétences pédagogiques.
Chief Advertising Officer at Logi-Pub, Tanger (Maroc)
January 1, 2025 - October 25, 2025
Pilotage de campagnes multicanales; management d’une équipe de 13 personnes; négociation média; contribution aux ventes – CA client +10%–12%.
Responsable Achats & Logistique at Karistyle, Tanger
January 1, 2016 - October 25, 2025
Optimisation des flux logistiques; gestion des achats; économies annuelles estimées à 8–10%; suivi qualité =SO et amélioration du taux de conformité de +15%.
Call Center Manager at Mogador Effect Call, Tanger
January 1, 2015 - October 25, 2025
Encadrement de 30+ conseillers; amélioration du taux de satisfaction client (+12 points NPS); réduction du turnover et réduction du temps moyen de traitement des appels via KPIs.
Consultant & Formateur at ISFOTEG, Tanger
January 1, 2016 - October 25, 2025
Animation de modules en logistique, management, commerce et communication; formation de profils variés et conception de programmes adaptés.
Consultant Freelance – Marketing & Communication Digitale at Freelance / Self-employed
January 1, 2022 - November 18, 2025
Optimisation SEO for clients (ranking improvements with +10 keywords on first page); gestion de campagnes social media with +35% engagement over 3 months; setup of conversion funnels generating around 50 qualified leads per month.
Formateur Vacataire at Institut des Sciences de Santé, Tanger
January 1, 2023 - January 1, 2023
Animation de modules: communication, législation du travail, relation clientèle, techniques de recherche d’emploi; transmission de savoirs pratiques; développement de compétences pédagogiques et adaptation à différents profils d’apprenants.
Chief Advertising Officer at Logi-Pub, Tanger (Maroc)
January 1, 2025 - January 1, 2025
Pilotage de campagnes multicanales (+20% de leads en 6 mois); management d’une équipe de 13 personnes (+25% de productivité); négociation média avec réduction moyenne des coûts publicitaires de 15%; contribution aux ventes, augmentation du chiffre d’affaires clients de 10–12%.
Responsable Achats & Logistique at Karistyle, Tanger
January 1, 2016 - January 1, 2016
Optimisation des flux logistiques → réduction des délais de livraison de 20%; gestion des achats → économies annuelles estimées à 8–10%; suivi qualité (ISO) → amélioration du taux de conformité de +15%.
Call Center Manager at Mogador Effect Call, Tanger
January 1, 2015 - January 1, 2015
Encadrement de 30+ conseillers → amélioration du taux de satisfaction client (+12 points NPS); réduction du turnover → baisse de 15% du taux de départ; mise en place de KPIs → réduction du temps moyen de traitement des appels de 15%.
Consultant & Formateur at ISFOTEG, Tanger
January 1, 2016 - January 1, 2016
Animation de modules en logistique, management, commerce et communication; formation de profils variés et conception de programmes adaptés.
Chef de la publicité at Logi-Pub Company
January 1, 2017 - November 21, 2025
J’ai développé et mis en œuvre des campaigns publicitaires réussies pour des clients majeurs. Gestion d'une équipe de 13 professionnels de la publicité. Négociation de contrats d'achat de médias et optimisation des tarifs. Amélioration de la notoriété de la marque grâce à des campagnes sur les réseaux sociaux. Suivi des campagnes et optimisation des performances. Participation à la création graphique avec les logiciels AI, PS, ID, AE, PR, FW. Veille des tendances et des technologies.
Consultant Formateur et conférencier at Groupe ISFOTEG Tanger
January 1, 2016 - January 1, 2016
Formateur externe intervenant dans des formations professionnelles sur les modules logistiques, le management, la gestion commerciale et l'organisation des agents commerciaux; animation des outils d'animation des ventes et de communication; développement de solides compétences dans la prestation de formation.
Responsable logistique at KARISTYLE Company, Tanger
January 1, 2016 - January 1, 2016
Sélection des transporteurs et négociation des contrats et tarifs. Planification et suivi des livraisons entrantes et sortantes. Supervision de la logistique, entrepôt, transport et service client. Organisation de l'entrepôt, étiquetage des marchandises, traçage des itinéraires et expéditions. Gestion des problèmes et plaintes; recherche de techniques d'expédition et itinéraires; collaboration inter-départementale; évaluation des budgets et des dépenses; suivi des métriques et conformité ISO.
Manager centre d’appel at Mogador effect call, Tanger
January 1, 2015 - January 1, 2015
Embauche, formation et encadrement des représentants du centre d'appels. Gestion des appels difficiles, coaching et escalade; Animation des réunions d'équipe; identification de tendances et objectifs; suivi des niveaux de service et mesures correctives; préparation des rapports et analyse des données; gestion des remplacements et remboursements; soutien à l'équipe et coordination avec les directions.
Departement d’achat logistique at Trojaco tfz Tanger
January 1, 2013 - January 1, 2013
Calcul des besoins et lancement des commandes; optimisation des consommations; gestion de la chaîne d'approvisionnement; achats et approvisionnement des stocks; gestion du voyage et logistique.
Freelance Digital Marketing Consultant at Freelance
January 1, 2022 - Present
As a freelance consultant, I specialize in Digital Marketing strategies, focusing on SEO, content optimization, and advanced WordPress management. I have improved website visibility and performance for multiple clients.
Marketing Coordinator (Launch Project) at Alpha Business Partners
January 1, 2025 - August 31, 2025
Contributed to the creation of the visual identity and marketing materials, helping develop the digital strategy and coordinating content for the startup launch.
Marketing & Advertising Manager at Logi-Pub
January 1, 2017 - August 31, 2024
Managed advertising campaigns and designed visual assets while supporting B2B clients in their digital transition.

Education

Bac+2 Commerce & Distribution at Sup Ge Co La Rochelle
January 1, 2006 - January 1, 2008
Licence Droit privé commercial at Université Cadi Ayyad, Marrakech
January 1, 2009 - January 1, 2009
Second cycle management industriel et commercial at ISFOTEG, Tanger
January 1, 2011 - January 1, 2011
Cycle supérieur spécialisé management et logistique at ISFOTEG, Tanger
January 1, 2012 - January 1, 2012
Bac+5 en management industriel & logistique at Grenoble
January 1, 2012 - January 1, 2012
Bac+5 en management industriel & logistique at Grenoble
January 11, 2030 - January 1, 2012
Cycle supérieur spécialisé management et logistique at ISFOTEG, Tanger
January 11, 2030 - January 1, 2012
Second cycle management industriel et commercial at ISFOTEG, Tanger
January 11, 2030 - January 1, 2011
Licence Droit privé commercial at Université Cadi Ayyad, Marrakech
January 11, 2030 - January 1, 2009
Bac+2 Commerce & Distribution at Sup Ge Co La Rochelle
January 1, 2006 - January 1, 2008
Master en Management industriel et Logistique at UNIMAN Grenoble, France
January 1, 2013 - January 1, 2014
Bac +5 en Management industriel et logistique at ISFOTEG Tanger
January 1, 2012 - January 1, 2013
Bac +4 Management industriel at ISFOTEG Tanger
January 1, 2011 - January 1, 2012
Licence en droit privé (Français) at Université Cadi AYYAD de Marrakech
January 1, 2008 - January 1, 2011
Bachelor en commerce et distribution at École Supérieure de Commerce, Sup GE CO La Rochelle, France
January 1, 2005 - January 1, 2008
Baccalaureate en techniques de gestion administratives at Lycée Mohamed V Essaouira
January 1, 2004 - January 1, 2004
MBA in Strategic Business Management – Logistics at UniMan, Grenoble
January 1, 2012 - January 1, 2013
Master’s Degree in Management & Logistics at ISFOTEG, Tanger
January 1, 2011 - January 1, 2012
Associate Degree in Commerce & Distribution at Sup de Co La Rochelle
January 1, 2004 - January 1, 2006
High School Diploma – Administrative Management Techniques at Lycée Mohamed V, Essaouira
January 1, 2001 - January 1, 2004

Qualifications

Fondamentaux du marketing numérique (Google Digital Garage)
January 11, 2030 - October 25, 2025
Google Ads: Certification publicité en ligne
January 11, 2030 - October 25, 2025
Audit marketing
January 11, 2030 - October 25, 2025
Gestion de projet informatique
January 11, 2030 - October 25, 2025
Community Management
January 11, 2030 - October 25, 2025
Veille informationnelle
January 11, 2030 - October 25, 2025
Création visuelle avec Illustrator
January 11, 2030 - October 25, 2025
Social Media Strategy
January 11, 2030 - October 25, 2025
Communication digitale
January 11, 2030 - October 25, 2025
IA: Les fondements de l’IA
January 11, 2030 - October 25, 2025
L’éthique à l’ère de l’IA générative
January 11, 2030 - October 25, 2025
L’IA générative: bonnes pratiques de recherche en ligne
January 11, 2030 - October 25, 2025
Préparer votre carrière dans l’IA générative (Microsoft & LinkedIn)
January 11, 2030 - October 25, 2025
Google: Fundamentals of Digital Marketing (Digital Garage)
January 11, 2030 - November 18, 2025
Google Ads Certification: Online Advertising
January 11, 2030 - November 18, 2025
OpenClassrooms: Audit marketing
January 11, 2030 - November 18, 2025
OpenClassrooms: Gestion de projet informatique
January 11, 2030 - November 18, 2025
OpenClassrooms: Community Management
January 11, 2030 - November 18, 2025
OpenClassrooms: Veille informationnelle
January 11, 2030 - November 18, 2025
OpenClassrooms: Création visuelle avec Illustrator
January 11, 2030 - November 18, 2025
LinkedIn Learning: Social Media Strategy
January 11, 2030 - November 18, 2025
LinkedIn Learning: Communication digitale
January 11, 2030 - November 18, 2025
Programme Forsa (Maroc): Modules en entrepreneuriat, gestion et communication
January 11, 2030 - November 18, 2025
Intelligence artificielle – LinkedIn Learning: Les fondements de l’IA
January 11, 2030 - November 18, 2025
Intelligence artificielle – LinkedIn Learning: L’éthique à l’ère de l’IA générative
January 11, 2030 - November 18, 2025
Intelligence artificielle – LinkedIn Learning: L’IA générative: bonnes pratiques de recherche en ligne
January 11, 2030 - November 18, 2025
Préparer votre carrière dans l’IA générative (Microsoft & LinkedIn)
January 11, 2030 - November 18, 2025
Bachelor’s Degree in Private Law (French)
January 11, 2030 - December 15, 2025
Trainer in Marketing, Communication & Sales Techniques
January 1, 2011 - January 1, 2013
Trainer in Marketing, Communication & Sales Techniques
January 1, 2021 - January 1, 2022

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Transportation & Logistics, Education, Retail, Manufacturing