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Hi there, I’m Dyanne Tan Soh Gek. I’m a media and brand marketing professional with experience managing multi-market campaigns for a global brand such as Nike across Southeast Asia and India. I specialize in digital and social media, with strengths in campaign optimization, client communication and commercial delivery. I’m known for taking ownership in lean teams, improving media efficiency, and driving measurable brand and performance outcomes. I thrive in collaborative environments, delivering clear updates and actionable recommendations across markets, while maintaining brand consistency and strong client relationships.…Hi there, I’m Dyanne Tan Soh Gek. I’m a media and brand marketing professional with experience managing multi-market campaigns for a global brand such as Nike across Southeast Asia and India. I specialize in digital and social media, with strengths in campaign optimization, client communication and commercial delivery. I’m known for taking ownership in lean teams, improving media efficiency, and driving measurable brand and performance outcomes. I thrive in collaborative environments, delivering clear updates and actionable recommendations across markets, while maintaining brand consistency and strong client relationships.

Dyanne Tan Soh Gek

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Hi there, I’m Dyanne Tan Soh Gek. I’m a media and brand marketing professional with experience managing multi-market campaigns for a global brand such as Nike across Southeast Asia and India. I specialize in digital and social media, with strengths in campaign optimization, client communication and commercial delivery. I’m known for taking ownership in lean teams, improving media efficiency, and driving measurable brand and performance outcomes. I thrive in collaborative environments, delivering clear updates and actionable recommendations across markets, while maintaining brand consistency and strong client relationships.…Hi there, I’m Dyanne Tan Soh Gek. I’m a media and brand marketing professional with experience managing multi-market campaigns for a global brand such as Nike across Southeast Asia and India. I specialize in digital and social media, with strengths in campaign optimization, client communication and commercial delivery. I’m known for taking ownership in lean teams, improving media efficiency, and driving measurable brand and performance outcomes. I thrive in collaborative environments, delivering clear updates and actionable recommendations across markets, while maintaining brand consistency and strong client relationships.

Available to hire

Hi there, I’m Dyanne Tan Soh Gek. I’m a media and brand marketing professional with experience managing multi-market campaigns for a global brand such as Nike across Southeast Asia and India. I specialize in digital and social media, with strengths in campaign optimization, client communication and commercial delivery.

I’m known for taking ownership in lean teams, improving media efficiency, and driving measurable brand and performance outcomes. I thrive in collaborative environments, delivering clear updates and actionable recommendations across markets, while maintaining brand consistency and strong client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Media Executive (Branding) at Mindshare (a part of WPP Media)

June 1, 2024 - May 1, 2026

Own the execution and optimisation of digital and social media, managing multi-market campaigns across Meta, TikTok and DV360 (YouTube). Lead regional platform partnerships with Meta and TikTok, managing asset pipelines, campaign setup, optimisation and reporting—delivering 20–30% engagement growth and ~15% reach uplift. Actively optimised media delivery to improve efficiency, reducing CPM/CPV by 12–18% and increasing video completion rates by up to 20%. Served as key day-to-day contact for Nike, supporting client communications, performance updates and campaign recommendations across markets. Took on expanded responsibilities in a leaner team, covering additional campaign responsibilities while maintaining delivery quality and client satisfaction. Conduct campaign-specific market research to inform strategy, content direction and audience targeting. Prepare client-facing updates, decks and communication materials, ensuring messaging clarity, accuracy and brand consistency. Suppo

Service Marketing Intern at BSH Home Appliances

August 1, 2023 - December 1, 2023

Supported Bosch’s service marketing across website, digital content and customer communications to drive engagement and service visibility. Updated and optimised website content to improve navigation, clarity and customer self-service. Collaborated with cross-functional teams on service centre communications, campaigns and customer initiatives. Managed frontline customer interactions, handling product issues and service requests with a strong focus on customer experience. Logged and coordinated customer cases with internal teams to ensure accurate follow-ups and resolution.

Marketing Intern at Box Green

May 1, 2022 - July 1, 2022

Executed LinkedIn lead-generation campaigns, tracking performance, leads and campaign results. Produced B2B marketing collateral, EDMs and social content to support client acquisition. Managed EDM deployment and audience segmentation to improve engagement and lead nurturing. Qualified and followed up with leads from digital campaigns, handing over warm prospects to the sales team.