REI Co-op Gift Cards

Please view the full project on my website: dylanthurgood.com/REI_Gift_Cards

Each year REI Co-op updates their gift cards in time for the holiday season in an effort to renew customer excitement and increase purchase rates. I collaborated with the design team at REI to create two collections of gift cards that hit stores in October 2019.

We aimed to create collections that were thoughtful, engaging, and delightful — helping remove the stigma of thoughtlessness associated with giving gift cards. By creating unified collections of topical cards that were relevant to how REI customers live their lives we were able to increase gift card purchases both online and in-store by 41% year over year.

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