Seattle Cider Seasonal Packaging

Please view the full project on my website: dylanthurgood.com/Seattle_Cider

Seattle Cider Co. makes small-batch craft cider in Washington State with locally sourced ingredients and an emphasis on quality flavor and stewardship-focused business practices. Their primary retail product falls into two categories: year-round staples, like Dry and Semi-Sweet, and rotating seasonal flavors like Oaked Maple and Berry Rosé. The release of seasonal flavors is an opportunity to engage consumers with unique cider varieties and capitalize on the scarcity mindset of limited availability.

My task was to redesign the packaging for Seattle Cider Co.’s seasonal flavors to differentiate it from their year-round offerings and engage new customers. #graphicdesigner #branding #designer