For Promotional Videos for Hospitality Venues (Restaurants / Cafés / Bars), I managed the full creative and production process independently.

I was responsible for:
• Creative concept development tailored to the venue’s brand identity
• Understanding target audience and positioning (premium, casual, family, nightlife, etc.)
• On-location filming (interior, atmosphere, food & drinks, staff, guests)
• Dynamic product shots (food presentation, beverage close-ups, preparation process)
• Mood-based storytelling (ambience, music rhythm, customer experience)
• Video editing optimized for Instagram, Facebook, and promotional campaigns
• Color grading to enhance atmosphere (warm tones, evening mood, daylight freshness)
• Sound design and music synchronization
• Caption overlays, branding elements, and logo integration
• Final formatting for social media ads and organic posting

These projects focused on emotional marketing — selling the experience, not just the space. The goal was to create visually engaging, platform-native videos that attract attention within the first few seconds and communicate the vibe, quality, and personality of the venue.

This demonstrates my ability to combine brand storytelling, visual aesthetics, and performance-driven editing to create promotional content that increases foot traffic, reservations, and social engagement.

For the Storytelling / Field Report / Short Promo Videos, I independently handled the entire production process — from concept to final delivery.

I was responsible for:
• Concept development and story structure
• Field research and topic preparation
• On-location filming
• Interview execution (when applicable)
• Audio recording and sound capture
• Video editing and narrative pacing
• Color correction and visual finishing
• Sound design and music integration
• Format adaptation for social media and digital platforms

These projects required fast decision-making in real environments, often in dynamic field conditions. I developed the narrative angle, captured authentic footage on-site, and shaped it into compelling, structured short-form content optimized for engagement and clarity.

This work demonstrates my ability to operate as a one-person production unit — combining journalistic thinking, visual storytelling, and performance-oriented editing into cohesive, ready-to-publish video formats.

As the creator and producer of the TV show “Lov i još ponešto”, I led the project independently from concept to final broadcast delivery.

I was fully responsible for:
• Developing the concept and editorial direction
• Researching topics and selecting guests
• Writing scripts and structuring each episode
• Organizing filming logistics and field production
• Conducting interviews on camera
• Video shooting and post-production editing
• Preparing promotional materials and social media adaptations
• Coordinating broadcasting requirements

The show was produced in a documentary format and filmed across multiple locations, requiring full ownership of both creative vision and technical execution.

This project demonstrates my ability to independently manage complete media production — editorial, technical, and strategic — delivering ready-to-broadcast television content as well as platform-adapted digital formats.

As the Director of New Now Media, I was engaged as an Assistant Producer on the feature film “Mali Budo”. In this role, I supported the production team in coordinating organizational and logistical processes, assisting with scheduling, communication between departments, and ensuring operational efficiency during different production phases.

My contribution focused on bridging creative and production workflows, assisting with partner coordination, and helping maintain smooth execution from planning through post-production delivery.

I worked as a Executive Producer on the docu-fiction film “Shaykashki Battalion”, contributing to the development and execution of the project from concept to post-production. My responsibilities included coordinating production logistics, supporting creative direction, managing communication between departments, and assisting with budgeting and scheduling. I collaborated closely with the director, crew, and external partners to ensure historical authenticity, narrative coherence, and high production quality throughout all phases of the film.