Product & UX Designer | Creating inclusive, scalable digital experiences that drive business impact I design user-centered products that balance craft, strategy, and measurable outcomes. With experience at Zoom, Cargill, and Illinois Design Consulting, I specialize in translating complex user needs into elegant, accessible solutions that scale globally. What I do: • Product & UX Design: End-to-end design systems, prototyping, and mobile/web experiences for diverse audiences • User Research: Interviews, usability testing, and competitive analysis that drive product decisions • Cross-Functional Leadership: Partnering with engineering, product, and marketing to align user needs with business goals • Brand Strategy: Developing inclusive communication strategies that expand accessibility and adoption I thrive where design craft meets strategic thinking—whether optimizing existing products, launching new features, or shaping brand identity. My approach combines deep user empathy with business acumen to create solutions that are both meaningful and commercially successful. Currently seeking opportunities to lead product design initiatives that push the boundaries of inclusive, impactful digital experiences.

Annabelle Cheng

Product & UX Designer | Creating inclusive, scalable digital experiences that drive business impact I design user-centered products that balance craft, strategy, and measurable outcomes. With experience at Zoom, Cargill, and Illinois Design Consulting, I specialize in translating complex user needs into elegant, accessible solutions that scale globally. What I do: • Product & UX Design: End-to-end design systems, prototyping, and mobile/web experiences for diverse audiences • User Research: Interviews, usability testing, and competitive analysis that drive product decisions • Cross-Functional Leadership: Partnering with engineering, product, and marketing to align user needs with business goals • Brand Strategy: Developing inclusive communication strategies that expand accessibility and adoption I thrive where design craft meets strategic thinking—whether optimizing existing products, launching new features, or shaping brand identity. My approach combines deep user empathy with business acumen to create solutions that are both meaningful and commercially successful. Currently seeking opportunities to lead product design initiatives that push the boundaries of inclusive, impactful digital experiences.

Available to hire

Product & UX Designer | Creating inclusive, scalable digital experiences that drive business impact

I design user-centered products that balance craft, strategy, and measurable outcomes. With experience at Zoom, Cargill, and Illinois Design Consulting, I specialize in translating complex user needs into elegant, accessible solutions that scale globally.

What I do:
• Product & UX Design: End-to-end design systems, prototyping, and mobile/web experiences for diverse audiences
• User Research: Interviews, usability testing, and competitive analysis that drive product decisions
• Cross-Functional Leadership: Partnering with engineering, product, and marketing to align user needs with business goals
• Brand Strategy: Developing inclusive communication strategies that expand accessibility and adoption

I thrive where design craft meets strategic thinking—whether optimizing existing products, launching new features, or shaping brand identity. My approach combines deep user empathy with business acumen to create solutions that are both meaningful and commercially successful.

Currently seeking opportunities to lead product design initiatives that push the boundaries of inclusive, impactful digital experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Product Designer (Volunteer) at True Jesus Church
February 1, 2024 - Present
Led end-to-end design of a holistic music media player app to increase accessibility to church music and hymn lyrics for a global audience. Designed an inclusive, non-denominational sub-brand and collaborated with marketing, sales, and IT to align goals and accelerate delivery. Translated user feedback and market research into product strategy, refining features and positioning to drive adoption. Synthesized insights from AI and machine learning SME interviews into actionable design and product recommendations. Collaborated with stakeholders to uncover product opportunities, streamline workflows, and boost product performance. Implemented UX workflow optimizations that improved user satisfaction and adoption rates. Built and maintained a systems design library for Android, aligning with Google Material Design 3 and ensuring global product consistency.
UX Designer (Contracted) at Illinois Design Consulting
April 1, 2024 - October 10, 2025
Partnered with PMs and engineers to uncover user needs, conducted usability testing, and iterated on wireframes and interactive prototypes. Translated research findings into actionable design improvements, and contributed to overarching UX strategy and delivery timelines.
Associate Product Designer at Zoom
February 1, 2023 - October 10, 2025
Contributed to product design across Zoom platforms, built scalable system components aligned with Google Material Design 3, and supported cross-functional collaboration to resolve blockers and accelerate delivery. Leveraged user research data to improve accessibility features and optimize key product experiences.
Product Design Intern at Zoom
July 1, 2021 - October 10, 2025
Prototyped and tested features with PMs and engineers, iterated on mobile and web interfaces, and helped enhance accessibility features and overall product usability.
UI/UX Design Intern at Cargill
December 1, 2021 - October 10, 2025
Engaged in UI/UX tasks to improve interface usability and consistency, participated in usability testing, and contributed to design system updates for cross-platform consistency.
Product Designer (Volunteer) at True Jesus Church
February 1, 2024 - Present
Led the end-to-end design of a holistic music media player app to increase accessibility to church music and hymn lyrics for a global audience. Architected a sub-brand with inclusive, non-denominational visuals and UX to broaden reach across diverse communities. Partnered with Marketing, Sales, and IT to align goals, accelerate delivery, and ensure a seamless rollout of product milestones. Translated user feedback and market research into a cohesive product strategy, refining features and positioning to drive adoption. Synthesized insights from AI/ML SME interviews into actionable design and product recommendations. Implemented UX workflow optimizations that improved user satisfaction and adoption rates. Built and maintained a design library for Android aligned with Material Design 3 to ensure global consistency. Facilitated cross-functional alignment with PMs and engineers to resolve blockers, accelerating release cycles. Mapped user flows to identify pain points in mobile audio and i
UX Designer (Contracted) at Illinois Design Consulting
April 1, 2024 - October 10, 2025
Collaborated with stakeholders to deliver user-centered designs for client projects as a contracted UX Designer. Conducted stakeholder interviews, usability testing, and rapid prototyping; translated findings into actionable wireframes and interfaces, aligning with brand and business goals. Partnered with Marketing, Sales, and IT to accelerate delivery and maintain consistency across products. Created design systems, wireframes, and high-fidelity prototypes for web and mobile experiences; performed competitive analysis in the low-code software space to identify gaps and differentiation opportunities. Iterated designs with PMs and engineers, resolved blockers, and supported agile delivery. Focused on accessibility improvements and inclusive UX to drive higher adoption and satisfaction.
Associate Product Designer at Zoom
February 1, 2023 - October 10, 2025
Designed and shipped scalable system components integrated into Zoom's global design library for Android, ensuring cross-platform consistency. Built and maintained a design system aligned with Google Material Design 3 to speed development and improve accessibility. Contributed to end-to-end product experiences, including mobile video call features that enhanced communication efficiency and engagement for mobile users. Partnered with PMs and engineers to prototype and iterate on functional designs, resolve glitches, and accelerate release cycles. Analyzed user research data to identify usability issues and guide feature prioritization, including accessibility enhancements for broader visibility. Redefined mobile web interfaces to align with corporate design systems, improving usability and user trust.
Product Design Intern at Zoom
July 1, 2021 - October 10, 2025
Supported the end-to-end product design process for Zoom's mobile and web experiences. Created wireframes, prototypes, and visual designs; collaborated with PMs and engineers to iterate on features and flows. Conducted usability testing and stakeholder interviews to uncover pain points and inform design decisions. Contributed to refining UI patterns and components, enhancing consistency and efficiency across platforms.
UI/UX Design Intern at Cargill
December 1, 2021 - October 10, 2025
Supported UI/UX design initiatives at Cargill, creating wireframes and visuals for enterprise applications. Collaborated with product teams to translate requirements into intuitive interfaces, with attention to accessibility and inclusive design. Participated in design reviews and iterations to refine workflows and improve user satisfaction.

Education

MS in Strategic Brand Communication at University of Illinois Urbana-Champaign
January 11, 2030 - May 1, 2022
BFA in Industrial Design at University of Illinois Urbana-Champaign
January 11, 2030 - October 10, 2025
Master of Science in Strategic Brand Communication at University of Illinois Urbana-Champaign
January 11, 2030 - May 1, 2022
Bachelor of Fine Arts in Industrial Design at University of Illinois Urbana-Champaign
January 11, 2030 - October 10, 2025

Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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