Executive Director & Strategic Marketing Leader at Chorus Austin

Defined a New Market Category: Led the organization through a strategic pivot during the COVID-19 pandemic, creating a new category of digital-first programming that retained 100% of the audience and attracted a new, younger demographic. Drove Adoption & Usage: developed a data-driven marketing strategy that increased audience engagement by 40% and grew annual fundraising from $65,000 to $87,000 by clearly articulating the value of the new digital offerings.

Founder/ President & Product Creator at EAC MUSIC

Launched a net-new product from scratch by identifying a market need and building the 'Play It By Ear' online music academy from the ground up, defining the product, curriculum, and GTM strategy that led to a global user base. Built a community platform that grew to 35,000+ followers on Meta and 3,000+ YouTube subscribers, demonstrating the ability to build and nurture a platform from zero. Education & Advanced Training: Post Graduate Program in AI/ML from University of Texas at Austin, McCombs School of Business; Focus on applying AI/ML to solve complex business problems including market segmentation, predictive analytics, and AI-driven GTM strategy. MBA, Arts Innovation (2023) via Global Leaders Institute (accredited by Wolf).

President/Owner & GTM Architect at AMSOIL Independent Dealership

Built a GTM strategy from scratch for a B2B platform, defined the value proposition and target segments, and created a sales motion that scaled the business to $2.5M in annual revenue. Owned end-to-end market creation by building a partner ecosystem of 105+ dealers, creating a sales enablement framework, training materials, and ongoing coaching that fueled growth. Translated product value for a sales channel by partnering with the corporate product team to convert complex features into clear value propositions and training material for the sales channel.

Founder/President & Product Creator at EAC MUSIC

Launched a net-new product from Scratch: identified a market need and built the 'Play It By Ear' online music academy from the ground up, defining the product, curriculum, and GTM strategy that led to a global user base. Built a Community Platform: grew to 35,000+ followers on Meta and 3,000+ subscribers on YouTube, demonstrating ability to build and nurture a platform from zero.

Executive Director at Chorus Austin

Provided artistic and organizational leadership for a major community arts organization for 6 years, overseeing artistic direction, strategic planning, and financial management. Season Curation: Curated seasons, commissioned new works, and expanded the choir's artistic footprint in the community, positioning the organization as "the Choir of the people."