Skills
Experience Level
Intermediate
Language
English
Fluent
Work Experience
Executive Director at Chorus Austin
January 1, 2017 - PresentProvided artistic and organizational leadership for a major community arts organization for 6 years, overseeing artistic direction, strategic planning, and financial management. Season Curation: Curated seasons, commissioned new works, and expanded the choir's artistic footprint in the community, positioning the organization as "the Choir of the people."
Founder & President at EACMUSIC / "Play It By Ear" Academy
January 1, 2011 - January 1, 2017Music Education Innovation: Developed and launched the "Play It By Ear" online music education academy, creating an innovative curriculum based on neuroscientific research. Digital Platform Growth: Built digital presence reaching 35,000+ META subscribers and 3,000+ YouTube subscribers. International Artist Relations: Built relationships with international artists including Diego El Cigala, The Gipsy Kings, and John Legend.
Executive Director & Strategic Marketing Leader at Chorus Austin
January 1, 2018 - January 1, 2024Defined a New Market Category: Led the organization through a strategic pivot during the COVID-19 pandemic, creating a new category of digital-first programming that retained 100% of the audience and attracted a new, younger demographic. Drove Adoption & Usage: developed a data-driven marketing strategy that increased audience engagement by 40% and grew annual fundraising from $65,000 to $87,000 by clearly articulating the value of the new digital offerings.
Founder/President & Product Creator at EAC MUSIC
January 1, 2017 - PresentLaunched a net-new product from Scratch: identified a market need and built the 'Play It By Ear' online music academy from the ground up, defining the product, curriculum, and GTM strategy that led to a global user base. Built a Community Platform: grew to 35,000+ followers on Meta and 3,000+ subscribers on YouTube, demonstrating ability to build and nurture a platform from zero.
President/Owner & GTM Architect at AMSOIL Independent Dealership
January 1, 2017 - PresentBuilt a GTM strategy from scratch for a B2B platform, defined the value proposition and target segments, and created a sales motion that scaled the business to $2.5M in annual revenue. Owned end-to-end market creation by building a partner ecosystem of 105+ dealers, creating a sales enablement framework, training materials, and ongoing coaching that fueled growth. Translated product value for a sales channel by partnering with the corporate product team to convert complex features into clear value propositions and training material for the sales channel.
Founder/ President & Product Creator at EAC MUSIC
January 1, 2017 - PresentLaunched a net-new product from scratch by identifying a market need and building the 'Play It By Ear' online music academy from the ground up, defining the product, curriculum, and GTM strategy that led to a global user base. Built a community platform that grew to 35,000+ followers on Meta and 3,000+ YouTube subscribers, demonstrating the ability to build and nurture a platform from zero. Education & Advanced Training: Post Graduate Program in AI/ML from University of Texas at Austin, McCombs School of Business; Focus on applying AI/ML to solve complex business problems including market segmentation, predictive analytics, and AI-driven GTM strategy. MBA, Arts Innovation (2023) via Global Leaders Institute (accredited by Wolf).
Education
MBA in Arts Innovation at Global Leaders Institute (Woolf Higher Education Institution)
January 1, 2023 - January 1, 2023Master of Music in Jazz Studies at University of North Texas, College of Music
January 11, 2030 - January 22, 2026Bachelor of Arts in Classical Performance at Baylor University, School of Music
January 11, 2030 - January 22, 2026Postgraduate Certificate in AI & Machine Learning at University of Texas at Austin
January 11, 2030 - January 1, 2026Core Program (Physics) at Universidad de Costa Rica
January 11, 2030 - January 22, 2026Global Leaders Program at Global Leaders Institute
January 11, 2030 - January 22, 2026Post Graduate Program in Artificial Intelligence & ML at University of Texas at Austin, McCombs School of Business
January 11, 2030 - February 26, 2026MBA, Arts Innovation at Global Leaders Institute (Accredited by Wolf)
January 11, 2030 - February 26, 2026Post Graduate Program in AI & ML at University of Texas at Austin, McCombs School of Business
January 11, 2030 - February 26, 2026Master of Business Administration (MBA), Arts Innovation at Global Leaders Institute
January 11, 2030 - January 1, 2023Qualifications
Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Software & Internet, Professional Services
Skills
Experience Level
Intermediate
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