OLAYK is a premium reseller specializing in the world’s finest luxury shoes and wristwatches. This project involved creating a complete brand identity that conveys sophistication, timeless elegance, and trustworthiness—qualities that resonate with discerning customers who seek curated luxury without compromise.

The Challenge as a reseller, OLAYK doesn’t manufacture its products but carefully curates selections from top-tier brands such as Gucci, Rolex, Prada, and Omega. The brand needed a visual identity that reflects its premium positioning, builds customer confidence, and stands out in a competitive luxury market.

Concept & Strategy I focused on crafting a logo and visual system that communicates precision, exclusivity, and timelessness: Logo Design: The monogram incorporates the letter “O,” a hawk symbolizing keen vision and sharp focus, and a ring representing timelessness and unity. This emblem embodies OLAYK’s core values: trust, curation, and lasting style. Color Palette: Black, gold, and off-white were chosen to convey luxury, prestige, and approachability. Typography: Elegant serif fonts paired with modern sans-serifs balance tradition and modernity. Visual Style: Minimalist yet impactful, with product-focused imagery that emphasizes craftsmanship and authenticity.