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I am an award-winning social media & brand marketing professional with a track record in driving social media strategy, content creation, and digital campaign execution across beauty, fashion, and lifestyle brands. I translate brand storytelling into engaging, platform-native content that delivers measurable ROI. I thrive on collaboration with cross-functional teams and agency partners, pivot quickly to capitalise on cultural moments and performance insights, and manage high-performing social channels with millions of monthly impressions, maintaining a consistent brand voice while exploring new formats and opportunities.…I am an award-winning social media & brand marketing professional with a track record in driving social media strategy, content creation, and digital campaign execution across beauty, fashion, and lifestyle brands. I translate brand storytelling into engaging, platform-native content that delivers measurable ROI. I thrive on collaboration with cross-functional teams and agency partners, pivot quickly to capitalise on cultural moments and performance insights, and manage high-performing social channels with millions of monthly impressions, maintaining a consistent brand voice while exploring new formats and opportunities.

Emma Basirov

Social Media Manager, Brand Strategist, Content Creator, +5

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I am an award-winning social media & brand marketing professional with a track record in driving social media strategy, content creation, and digital campaign execution across beauty, fashion, and lifestyle brands. I translate brand storytelling into engaging, platform-native content that delivers measurable ROI. I thrive on collaboration with cross-functional teams and agency partners, pivot quickly to capitalise on cultural moments and performance insights, and manage high-performing social channels with millions of monthly impressions, maintaining a consistent brand voice while exploring new formats and opportunities.…I am an award-winning social media & brand marketing professional with a track record in driving social media strategy, content creation, and digital campaign execution across beauty, fashion, and lifestyle brands. I translate brand storytelling into engaging, platform-native content that delivers measurable ROI. I thrive on collaboration with cross-functional teams and agency partners, pivot quickly to capitalise on cultural moments and performance insights, and manage high-performing social channels with millions of monthly impressions, maintaining a consistent brand voice while exploring new formats and opportunities.

Available to hire

I am an award-winning social media & brand marketing professional with a track record in driving social media strategy, content creation, and digital campaign execution across beauty, fashion, and lifestyle brands. I translate brand storytelling into engaging, platform-native content that delivers measurable ROI.
I thrive on collaboration with cross-functional teams and agency partners, pivot quickly to capitalise on cultural moments and performance insights, and manage high-performing social channels with millions of monthly impressions, maintaining a consistent brand voice while exploring new formats and opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

German

Advanced

Spanish; Castilian

Beginner

Arabic

Beginner

Work Experience

Social Commercial Lead at SheerLuxe

September 1, 2024 - November 1, 2025

Led end-to-end execution of commercial partnerships across 4 publications and 2 platforms; interpreted 30+ client briefs monthly; directed creative shoots and on-screen talent; secured repeat business. Directed multi-platform organic social strategy across Instagram, TikTok, Pinterest, YouTube, and LinkedIn, delivering 9M+ monthly Instagram views and 3M+ TikTok views. Produced TikTok Shop LIVE activations generating 800K+ average impressions and securing weekly brand sponsorships. Managed and mentored a team of 3 content creators, maintaining a consistent brand voice. Recognized with the BSME Award for Best Use of Social Media (2025).

Social Media & Influencer Manager / Assistant Brand Manager at Waldencast Brands – [coat]s skin

August 31, 2024 - August 31, 2024

Launched TikTok-first campaigns from the ground up, briefing 50+ creators monthly with clear guidelines; achieved 70M+ hashtag views and 2M+ average monthly channel views. Achieved industry-leading CPMs of $6 on TikTok and $13 on YouTube by scaling influencer programs. Supported 3,000+ CVS stores and 400+ Boots stores through 360° go-to-market strategies for 9 product launches across UK & US, integrating influencer partnerships, paid social, PR, and retail activations. Built a database of 2,000+ consumers and nano-creators to drive targeted seeding campaigns, improving influencer ROI by 25%. Managed a six-figure annual budget and produced creative assets for paid campaigns; led IRL brand activations and events at retail.

Assistant Brand & Trade Marketing Manager at Kendo Brands – Fenty Skin

July 31, 2022 - July 31, 2022

Supported omnichannel campaigns across 15 EU markets, localizing global brand strategies and adapting visual merchandising, CRM, and messaging while maintaining brand identity. Ensured premium in-store experiences across 6 NPD launches by creating digital assets, merchandising toolkits, and retail animation materials with linguistic consistency. Informed market entry and pricing strategies by delivering weekly trade and competitor reports to C-suite, conducting NPD pricing research and analysis to guide positioning and channel strategy across EU markets. Drove trial and conversion through sampling and gift-with-purchase aligned with market priorities; collaborated with commercial teams to plan cohesive activations within a complex matrix across 15 markets.

Brand Strategy Consultant at L’Oréal Paris

December 31, 2021 - December 31, 2021

Contributed to new product launch strategy by supporting user experience development for a hair technology product; provided consumer insights and digital activation recommendations to inform go-to-market approaches.

Social Media & CRM Coordinator at Aequem (sustainable fashion e-commerce)

November 30, 2019 - November 30, 2019

Drove digital growth by managing social media strategy, CRM campaigns, and SEO to increase engagement, retention, and community building for a sustainable fashion platform; produced platform-native content across Instagram, Facebook, and Pinterest; developed brand voice and visual identity for an emerging e-commerce brand.