I'm a social-first marketing professional with foundational experience across organic, paid, and integrated social media strategy. I excel at executing multi-channel campaigns, analyzing performance data, and managing client accounts to boost visibility and engagement. I create compelling content with intention, creativity, and curiosity, and I'm eager to help businesses grow by aligning digital initiatives with real business goals.

Aaron Eberlein

I'm a social-first marketing professional with foundational experience across organic, paid, and integrated social media strategy. I excel at executing multi-channel campaigns, analyzing performance data, and managing client accounts to boost visibility and engagement. I create compelling content with intention, creativity, and curiosity, and I'm eager to help businesses grow by aligning digital initiatives with real business goals.

Available to hire

I’m a social-first marketing professional with foundational experience across organic, paid, and integrated social media strategy. I excel at executing multi-channel campaigns, analyzing performance data, and managing client accounts to boost visibility and engagement.

I create compelling content with intention, creativity, and curiosity, and I’m eager to help businesses grow by aligning digital initiatives with real business goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Advanced

Work Experience

Social & Community Manager at Hormbles Chormbles™
August 1, 2025 - November 1, 2025
Orchestrated a comprehensive social media strategy aligned with organizational goals and key moments, boosting brand awareness, conversions, and ensuring a cohesive brand voice with a 4% engagement rate per impression. Built a data-driven content calendar informed by performance analysis, engagement trends, social listening, and milestones, driving 36% follower growth on Instagram and 61% on TikTok in three months. Strengthened affiliate performance by nurturing creator relationships, providing tailored insights and creative support, and optimizing commission structures, resulting in $18K GMV on TikTok Shop in one week.
Content & Community Manager at Social Deviant
December 1, 2024 - July 1, 2025
Wrote and led weekly client newsletters with competitive and category-specific updates. Oversaw content calendar development balancing evergreen, trend-based, and campaign content using Airtable & Emplifi; conducted QA to ensure copy and assets aligned with strategy, increasing average post engagement by 5.3%. Conducted industry and category research for business development and delivered bi-weekly social listening reports with proactive engagement recommendations.
Marketing & Sales Associate at Landmark Creations
March 1, 2024 - August 1, 2024
Developed content strategies for the company website, social channels, and email campaigns, contributing to growth in audience engagement and brand visibility. Collaborated with external partners to create promotional content for entertainment events, driving brand awareness across digital platforms. Managed client relationships by delivering marketing materials and briefing documents, leading to repeat business.
Social Media Manager at Human Too
October 1, 2022 - June 1, 2024
Oversaw content calendars across Instagram, Facebook, LinkedIn, and LTK; created and scheduled organic and paid content reaching over 75K accounts and generating 1.3K promotional clicks. Analyzed campaign insights to optimize future strategies and produced influencer-driven campaigns for brand partners such as Stilly, Bloom Nutrition, and 3M Open.

Education

Bachelor of Arts in Strategic Communication - Concentration in Advertising & Public Relations at University of Minnesota
September 8, 2020 - December 21, 2023

Qualifications

Hootsuite Platform Certification
January 11, 2030 - November 28, 2025
Google Analytics (Beginners) Certification
January 11, 2024 - November 28, 2025
META Certified Business Marketing Strategy
May 6, 2024 - January 29, 2027

Industry Experience

Media & Entertainment, Software & Internet, Professional Services