I am a strategic and performance-focused Campaign Manager with over 6 years of experience leading online advertising campaigns across platforms like Google, Meta, YouTube, and LinkedIn. I'm skilled in campaign strategy, full-funnel planning, budget optimization, and multi-channel execution. I enjoy collaborating with creative, content, and sales teams to deliver integrated, high-impact campaigns. I’m passionate about leveraging data-driven insights and AI-enhanced marketing solutions to drive consistent ROI and align campaign results with business goals. Ready to bring my expertise and enthusiasm to a fast-paced, growth-oriented team in Dubai.

Ebrahim Shakir

I am a strategic and performance-focused Campaign Manager with over 6 years of experience leading online advertising campaigns across platforms like Google, Meta, YouTube, and LinkedIn. I'm skilled in campaign strategy, full-funnel planning, budget optimization, and multi-channel execution. I enjoy collaborating with creative, content, and sales teams to deliver integrated, high-impact campaigns. I’m passionate about leveraging data-driven insights and AI-enhanced marketing solutions to drive consistent ROI and align campaign results with business goals. Ready to bring my expertise and enthusiasm to a fast-paced, growth-oriented team in Dubai.

Available to hire

I am a strategic and performance-focused Campaign Manager with over 6 years of experience leading online advertising campaigns across platforms like Google, Meta, YouTube, and LinkedIn. I’m skilled in campaign strategy, full-funnel planning, budget optimization, and multi-channel execution. I enjoy collaborating with creative, content, and sales teams to deliver integrated, high-impact campaigns.

I’m passionate about leveraging data-driven insights and AI-enhanced marketing solutions to drive consistent ROI and align campaign results with business goals. Ready to bring my expertise and enthusiasm to a fast-paced, growth-oriented team in Dubai.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Fluent
Arabic
Intermediate
Gujarati
Fluent

Work Experience

Digital Campaign Strategist at Atrangii Marketers
June 30, 2025 - July 31, 2025
Planned and executed digital campaigns across Meta and Google platforms, aligning budget and messaging with specific business outcomes. Defined targeting strategy, creatives, and landing pages to maximize lead quality and reduce acquisition costs. Delivered daily insights and reports to internal teams and clients with actionable recommendations for scaling. Coordinated across content, design, and strategy teams to ensure cohesive and timely delivery of campaigns. Trained 30+ marketing trainees in campaign management, content briefing, and basic analytics.
Digital Campaign Strategist at Atrangii Marketers
June 30, 2025 - July 31, 2025
Planned and executed digital campaigns across Meta and Google platforms, aligning budget and messaging with specific business outcomes. Defined targeting strategy, creatives, and landing pages to maximize lead quality and reduce acquisition costs. Delivered daily insights and reports to internal teams and clients with actionable recommendations for scaling. Coordinated across content, design, and strategy teams to ensure cohesive and timely delivery of campaigns. Trained 30+ marketing trainees in campaign management, content briefing, and basic analytics.
Digital Marketing Strategist & Trainer at Atrangii Marketers
June 30, 2025 - July 23, 2025
Led daily planning and execution of multi-channel digital campaigns aligned with client KPIs, increasing engagement and lead generation. Mentored and trained 30+ junior marketers on campaign management, content creation, and digital tools including Canva and CapCut. Managed social media content calendars and performance reporting using data analytics for continual optimization.
Campaign Manager – Paid Media at PES-Skylink IT Services
December 31, 2024 - July 31, 2025
Managed 5+ campaigns concurrently across search, display, and social platforms for clients in eCommerce, education, and service sectors. Reduced CPC and increased CTR through rigorous audience targeting, A/B testing, and messaging optimization. Leveraged AI tools (e.g., ChatGPT, Claude) to automate copywriting, analyze performance trends, and generate data-backed insights. Collaborated directly with sales and design teams to ensure campaign messaging matched the business funnel. Delivered weekly performance reports and implemented optimization sprints to boost ROAS.
Campaign Manager – Paid Media at PES-Skylink IT Services
December 31, 2024 - July 31, 2025
Managed 5+ campaigns concurrently across search, display, and social platforms for clients in eCommerce, education, and service sectors. Reduced CPC and increased CTR through rigorous audience targeting, A/B testing, and messaging optimization. Leveraged AI tools (e.g., ChatGPT, Claude) to automate copywriting, analyze performance trends, and generate data-backed insights. Collaborated directly with sales and design teams to ensure campaign messaging matched the business funnel. Delivered weekly performance reports and implemented optimization sprints to boost ROAS.
Digital Marketing Executive at PES-Skylink IT Services
December 31, 2024 - July 23, 2025
Developed, optimized, and monitored paid campaigns on Meta Ads Manager and Google Ads, improving CTR and reducing CPC. Collaborated with SEO teams to enhance keyword strategy and organic rankings via on-page optimization and Google Search Console insights. Utilized AI-powered tools such as ChatGPT for scalable content creation, automated marketing emails (Mailchimp), and campaign personalization. Delivered regular client updates, managed expectations, and resolved escalations to maintain high client satisfaction.
Marketing & Brand Development Manager at Bobyan Gold
March 31, 2020 - July 31, 2025
Led promotional campaigns for luxury retail products, increasing customer engagement and in-store traffic. Shifted marketing from traditional to digital-first approaches, introducing social media content and digital offers. Oversaw offline activations, in-store branding, and customer loyalty communication via WhatsApp and SMS. Managed campaign execution timelines and budgets across multiple store locations.
Marketing & Brand Development Manager at Bobyan Gold
March 31, 2020 - July 31, 2025
Led promotional campaigns for luxury retail products, increasing customer engagement and in-store traffic. Shifted marketing from traditional to digital-first approaches, introducing social media content and digital offers. Oversaw offline activations, in-store branding, and customer loyalty communication via WhatsApp and SMS. Managed campaign execution timelines and budgets across multiple store locations.
Operations & Marketing Manager at Bobyan Gold
March 31, 2020 - July 23, 2025
Directed daily retail operations and marketing initiatives including product launches and POS promotions, resulting in increased footfall and sales. Transitioned marketing efforts from traditional to digital channels, implementing social media campaigns that improved customer retention. Managed inventory, billing, and trained staff, fostering operational efficiency and teamwork.

Education

Bachelor of Engineering at University of Mumbai
January 1, 2012 - December 31, 2016
Bachelor of Engineering at University of Mumbai
January 1, 2012 - December 31, 2016
Bachelor of Engineering at University of Mumbai
January 1, 2012 - December 31, 2016

Qualifications

Industrial Automation Training
March 1, 2016 - April 30, 2016

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Consumer Goods