I’m a freelancer who is an accomplished marketing executive with 16 years of experience building high-performance teams, paid media, full-funnel media plans, and strategic business roadmaps for product, brand, and performance initiatives. My approach focuses on advancing business objectives, creating foundational processes, and fostering an employee-first culture in concert with media that utilizes creativity balanced with efficiency, coupled with data-driven tactics. A proven record of driving growth and optimization to improve overall campaign performance and profits. I am excellent at managing both digital and traditional marketing strategies, with great verbal, written, and organizational skills that display a strength for cultivating relationships across the many different cross-sections of the marketing industry.
Category experience: CPG, Pharma, QSR, Financial Services, Gaming, Retail, Alcohol, Automobile, etc
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