I'm a multidisciplinary designer spanning UX, branding, and product design. I translate user research into tangible experiences, guiding projects from storytelling and prototyping to visual identity. Beyond design, I mentor interns, help run studio operations, and collaborate across disciplines to deliver meaningful outcomes.…

Eda Yasmin

I'm a multidisciplinary designer spanning UX, branding, and product design. I translate user research into tangible experiences, guiding projects from storytelling and prototyping to visual identity. Beyond design, I mentor interns, help run studio operations, and collaborate across disciplines to deliver meaningful outcomes.…

Available to hire

I’m a multidisciplinary designer spanning UX, branding, and product design. I translate user research into tangible experiences, guiding projects from storytelling and prototyping to visual identity.

Beyond design, I mentor interns, help run studio operations, and collaborate across disciplines to deliver meaningful outcomes.

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Language

English
Fluent

Work Experience

Studio Manager (Contract) at SPARK Agency (in collaboration with Singapore Polytechnic)
March 1, 2026 - January 31, 2027
Supported the senior art director on logo development and storyboarded the reveal video for a national-level branding pitch; produced for the production team and illustrated social media content; mentored and managed 14 design interns; ran day-to-day studio operations across administration, HR, and finance.
Designer at Pat That Phat Cat
March 1, 2025 - Present
Teaching Assistant, Designing UX/UI for Human-Centred AI at National University of Singapore
August 1, 2024 - May 31, 2025
Taught Figma and UX/UI fundamentals to 20 graduate students on a human-centred AI design module; co-developed AI Opportunity Cards toolkit; co-authored the resulting ACM GoodIT '25 paper.
UI/UX Designer Intern at GovTech Singapore, Digital Workplace
January 1, 2024 - May 31, 2024
Designed two SharePoint Online page templates; planned and ran 11 moderated user interviews; conducted usability testing with Maze; co-facilitated a stakeholder workshop; synthesised research into design recommendations.
Illustrator at Communication Design Hub
December 1, 2023 - January 31, 2025
Coding & Engineering Instructor at Witty Mitty Pte Ltd
August 1, 2022 - May 31, 2025
Taught weekly coding and engineering classes to 7–20 children; delivered Micro:bit and MIT App Inventor curricula; ran hands-on builds; adapted lesson delivery across a wide age range.

Education

Bachelor of Arts in Industrial Design, Specialisation in Product Innovation at National University of Singapore
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Other, Government, Professional Services, Software & Internet