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I am the founder and chief storyteller behind The Bad Promoter, a combat sports media platform built to educate, engage, and excite boxing and MMA fans. I lead content strategy and executive production to illuminate the dynamics between promoters, networks, fighters, and brands, delivering written, visual, and audio content across social channels and live events. I am a marketing and production leader in sports media, helping teams and brands develop multi-channel strategies, revive digital properties, and drive audience growth through data-driven storytelling.…I am the founder and chief storyteller behind The Bad Promoter, a combat sports media platform built to educate, engage, and excite boxing and MMA fans. I lead content strategy and executive production to illuminate the dynamics between promoters, networks, fighters, and brands, delivering written, visual, and audio content across social channels and live events. I am a marketing and production leader in sports media, helping teams and brands develop multi-channel strategies, revive digital properties, and drive audience growth through data-driven storytelling.

Eduardo Sanchez II

Executive Producer, Story Producer, Podcast Producer, +4

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I am the founder and chief storyteller behind The Bad Promoter, a combat sports media platform built to educate, engage, and excite boxing and MMA fans. I lead content strategy and executive production to illuminate the dynamics between promoters, networks, fighters, and brands, delivering written, visual, and audio content across social channels and live events. I am a marketing and production leader in sports media, helping teams and brands develop multi-channel strategies, revive digital properties, and drive audience growth through data-driven storytelling.…I am the founder and chief storyteller behind The Bad Promoter, a combat sports media platform built to educate, engage, and excite boxing and MMA fans. I lead content strategy and executive production to illuminate the dynamics between promoters, networks, fighters, and brands, delivering written, visual, and audio content across social channels and live events. I am a marketing and production leader in sports media, helping teams and brands develop multi-channel strategies, revive digital properties, and drive audience growth through data-driven storytelling.

Available to hire

I am the founder and chief storyteller behind The Bad Promoter, a combat sports media platform built to educate, engage, and excite boxing and MMA fans. I lead content strategy and executive production to illuminate the dynamics between promoters, networks, fighters, and brands, delivering written, visual, and audio content across social channels and live events.

I am a marketing and production leader in sports media, helping teams and brands develop multi-channel strategies, revive digital properties, and drive audience growth through data-driven storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder, Storyteller, and Executive Producer at The Bad Promoter

February 1, 2020 - Present

Co-founded and leads a combat sports media platform built to educate, engage, and excite boxing and MMA fans. Delivers written, visual, and audio content across Instagram, Twitter, Spotify, and other channels, coordinating partnerships, campaigns, and events.

Marketing Consultant at Freelance

January 1, 2026 - Present

Advising on business infrastructure and revenue diversification, including website feature enhancements and event coordination.

Marketing Manager, New Business at Crossmedia, Inc.

July 1, 2015 - October 1, 2015

Led competitive positioning analysis of 60+ U.S. and U.K. media agencies during a critical growth phase; evaluated digital presence, content strategy, and messaging; built foundational social media presence and an editorial calendar.

Industry Marketing Manager - Haymarket Medical Education (HME) & myCME at Haymarket Media US

January 1, 2014 - June 1, 2025

End-to-end management of HME website relaunch; led site architecture, copywriting, and production coordination; transformed an outdated single-page platform into a 7-page brand asset; grew LinkedIn and Facebook presence by 32% with a 4.6% engagement rate; produced 24 biweekly email campaigns; developed and deployed survey capture strategies; authored press releases to announce major milestones; orchestrated executive leadership content.

Content Manager & Executive Producer, Podcast at FlexIt Inc. (acquired by Echelon)

January 1, 2022 - February 1, 2025

Executive-produced the Just FlexIt podcast from launch to 73 episodes, featuring notable guests (Terrell Owens, Jason Terry, Bryan Myers) and growing listeners to 120+ downloads per episode; led sponsorship activation with the Florida Panthers and Grand Rapids Gold; directed daily media partner sponsorships with Chedar's Wake Up With Chedar; handled talent sourcing, scripting, visuals, and on-site production coordination; served as lead copywriter for CEO and contributed to Forbes Business Council op-eds.

Hospitality Lead, Community Engagement at National Basketball Association

August 1, 2019 - November 1, 2021

Steered full-cycle event production and culture programming for 2,000+ employees; managed a $30,000 annual budget; strengthened workplace engagement and built organizational community; led guest services for VIPs including athletes, politicians, and CEOs during headquarters visits and high-level executive meetings.