I am a digital product designer with nearly a decade of industry experience. More recently, I specialised in the intersection of psychology and design by completing an intensive, one-year Master’s degree in Psychology. This deepened my understanding of how people think, decide, and behave. My work focuses on the psychology of creativity, specifically how ideas emerge, how teams collaborate, and how imaginative concepts become effective, human-centered products.

Edel Lyttle

I am a digital product designer with nearly a decade of industry experience. More recently, I specialised in the intersection of psychology and design by completing an intensive, one-year Master’s degree in Psychology. This deepened my understanding of how people think, decide, and behave. My work focuses on the psychology of creativity, specifically how ideas emerge, how teams collaborate, and how imaginative concepts become effective, human-centered products.

Available to hire

I am a digital product designer with nearly a decade of industry experience. More recently, I specialised in the intersection of psychology and design by completing an intensive, one-year Master’s degree in Psychology. This deepened my understanding of how people think, decide, and behave. My work focuses on the psychology of creativity, specifically how ideas emerge, how teams collaborate, and how imaginative concepts become effective, human-centered products.

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Language

English
Fluent
German
Advanced

Work Experience

Senior Product Designer (UX / UI) at The Stepstone Group
November 1, 2022 - June 30, 2024
Designed and tested greenfield products for the German and UK markets. Conducted user research and translated insights into product decisions, while collaborating with cross-functional teams.
Senior Product Designer (UX / UI) at Cazoo
May 1, 2021 - September 30, 2022
Supported the development of innovative IT systems, designed interactive processes, and conducted usability testing. Developed user surveys to gather requirements.
Digital Product Designer at Home Shopping Europe GmbH
December 1, 2020 - May 1, 2021
Led UX/UI design from concept to production, solving complex user problems with data-informed decisions.

Education

Master of Science in Psychology at University of Kent
September 1, 2024 - November 21, 2025
Bachelor of Design with Honours in Graphic Design and Illustration at Ulster University
September 1, 2011 - July 1, 2016

Qualifications

B2 Deutsch
January 1, 2023 - February 10, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services