Hi, I'm Eden Maskill-Watts, a graphic designer and vibes architect blending a decade of design experience with a background in stage magic and professional wrestling. I specialize in personality-driven branding and identity systems that capture the vibe of your project or business. I've collaborated with clients worldwide, from New York Times bestselling authors to award-winning podcasts and high-traffic YouTube channels. My work spans sleek minimalism to Art Deco and vintage grunge, and I'm passionate about helping brands grow audiences through inventive visuals, livestream assets, merch, posters, and digital campaigns.…

Eden Maskill-Watts

Hi, I'm Eden Maskill-Watts, a graphic designer and vibes architect blending a decade of design experience with a background in stage magic and professional wrestling. I specialize in personality-driven branding and identity systems that capture the vibe of your project or business. I've collaborated with clients worldwide, from New York Times bestselling authors to award-winning podcasts and high-traffic YouTube channels. My work spans sleek minimalism to Art Deco and vintage grunge, and I'm passionate about helping brands grow audiences through inventive visuals, livestream assets, merch, posters, and digital campaigns.…

Available to hire

Hi, I’m Eden Maskill-Watts, a graphic designer and vibes architect blending a decade of design experience with a background in stage magic and professional wrestling. I specialize in personality-driven branding and identity systems that capture the vibe of your project or business.

I’ve collaborated with clients worldwide, from New York Times bestselling authors to award-winning podcasts and high-traffic YouTube channels. My work spans sleek minimalism to Art Deco and vintage grunge, and I’m passionate about helping brands grow audiences through inventive visuals, livestream assets, merch, posters, and digital campaigns.

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Skills

Experience Level

Logo
Expert
Branding
Expert
Brand Identity
Expert

Language

English
Fluent

Work Experience

Creative Director at Rock Salt Events
September 1, 2022 - September 12, 2025
As Creative Director, developed brand identity for PodUK, a Podcasting Fan Convention in Birmingham, creating a logo and accompanying brand assets to attract a new audience. Produced signage, banners and a brochure for the in-person event, plus announcement images, banners, avatars and social media teases. Built streaming assets for the virtual event "PodUK Goes Digital" during the Covid-19 lockdown.
Graphic Designer Freelance at Eden MW Art & Design
June 1, 2018 - Present
Established and managed a freelance graphic design business to assist companies and creatives with brand development and visual identity. Led visual identity, brand promotions and digital marketing for various companies and online creators. Created content for multiple media including livestreaming assets, business cards, logos, posters, podcast artwork and t-shirts. Conceptualised logo design, animations, and videos to promote brands and content creators. Leveraged rebranding to enhance client audience growth.
Content Producer at Personal Twitch Channel
March 1, 2017 - Present
Develop weekly live shows and concepts for a personal Twitch channel, ranging from improv comedy shows to charity marathons. Create visual assets and a coherent brand for the channel and the shows within the channel. Develop tools using basic C# to automate areas of the stream.
Lead Designer at The Nerdy Queer
August 1, 2019 - Present
Design, develop, create and sell various merchandise to appeal to LGBTQ+ fans of typically 'nerdy' properties. Manage Kickstarter crowdfunding campaigns and social media marketing campaigns.
Creative Director at Rock Salt Events
September 30, 2022 - September 12, 2025
Led brand identity and marketing assets for PodUK, a Podcasting Fan Convention in Birmingham; developed a logo and accompanying brand assets to promote to a new audience. Created signage, banners and a brochure for the in-person event, as well as announcement images, banners, avatars and teases across various social media platforms in the run up to the event. Created streaming assets for the virtual event 'PodUK Goes Digital' during the Covid-19 lockdown.
Graphic Designer Freelance at Eden MW Art & Design
June 1, 2018 - Present
Established and managed a freelance graphic design business that assists companies and creatives in brand development and visual identity. Spearheaded visual identity including brand promotions & digital marketing for different companies and online creatives. Developed creative content for various media, including livestreaming assets, business cards, logos, event posters, podcast artwork and merchandise. Conceptualised logo design, animations and videos; leveraged rebranding to enhance client audience growth.
Content Producer at Personal Twitch Channel
March 1, 2017 - Present
Developed weekly live shows and concepts for a personal Twitch channel, ranging from improv comedy shows to charity marathons. Created visual assets and a coherent brand for the channel and the shows within the channel. Developed tools using basic C# to automate areas of the stream.
Lead Designer at The Nerdy Queer
August 1, 2019 - Present
Design, develop, create and sell various merchandise to appeal to LGBTQ+ fans of typically 'nerdy' properties. Manage Kickstarter crowdfunding campaigns and social media marketing campaigns.

Education

Bachelor of Art (hons) at University of Derby
September 1, 2012 - September 1, 2015
BA (Hons) Media Production at University Of Derby
September 1, 2012 - July 1, 2015
BA (Hons) Media Production at University Of Derby
September 1, 2012 - July 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Education, Professional Services, Software & Internet, Travel & Hospitality
    uniE621 Conscient Well-Being | Branding Overhaul for a Self-Help Therapist
    Conscient Well-Being is a person-centred therapist, hypnotherapist and self-help coach. The problem? They felt their current branding was too Generic, and didn't accurately reflect them or their methods. We decided to combine two elements: the Hero's Journey circle and the Sobiero tree. The former is a learning tool used by Conscient, and the latter not only reflects their portugese roots, but also another of their teaching methods, centred around the tree's underground, sprawling roots. We decided to combine these into a unique glyph that emphasises the unseen roots of the tree while giving a gentle and nurturing image to the practice. The new colour scheme of Teal and Black is stark and clear, but still gentle and natural, while sticking out from the health crowd which often uses reds and whites. logo graphicdesigner illustrator designer…