I’ve spent the past years leading and delivering creative projects across Italy and Switzerland—spanning fashion e-commerce, docufilms, branding, packaging for food & beverage, and large-scale events and festivals.
My work sits at the intersection of strategy and execution: shaping brand identities, producing high-impact visual content and coordinating multidisciplinary teams to bring ideas to life.
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Amaro del Lariosauro is a liqueur inspired by the legend of the creature said to inhabit Lake Como. For the launch, the bottle was designed to trigger a WebAR experience directly from its label, allowing the creature to appear and bringing the local folklore into a contemporary context.
The work focused on defining the visual direction and brand guidelines, along with producing the graphic materials needed to support the product communication. The goal was to create a cohesive visual identity across both physical packaging and digital touchpoints, ensuring clarity and consistency throughout.
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