Hi, I’m Eduardo Macedo, a Senior Art Director with a strong design background and 15+ years of experience driving culturally driven work and brand consistency across advertising, design, and digital. I’ve led creative direction for agencies across Europe and Latin America, including Ogilvy Spain, Saatchi & Saatchi, R/GA Brazil, and AlmapBBDO Brazil, delivering work for Coca‑Cola, Uber, Oreo, Stella Artois, VW, and Mondelez, with recognition from Cannes Lions, D&AD, and MoMA. I thrive on building integrated campaigns across multiple channels, mentoring teams, and shaping brand narratives that resonate globally. From Oreo x Xbox to Uber Eats Spain campaigns, I love turning ideas into visually cohesive systems and stories that spark organic buzz and lasting impact.

Eduardo Macedo

Hi, I’m Eduardo Macedo, a Senior Art Director with a strong design background and 15+ years of experience driving culturally driven work and brand consistency across advertising, design, and digital. I’ve led creative direction for agencies across Europe and Latin America, including Ogilvy Spain, Saatchi & Saatchi, R/GA Brazil, and AlmapBBDO Brazil, delivering work for Coca‑Cola, Uber, Oreo, Stella Artois, VW, and Mondelez, with recognition from Cannes Lions, D&AD, and MoMA. I thrive on building integrated campaigns across multiple channels, mentoring teams, and shaping brand narratives that resonate globally. From Oreo x Xbox to Uber Eats Spain campaigns, I love turning ideas into visually cohesive systems and stories that spark organic buzz and lasting impact.

Available to hire

Hi, I’m Eduardo Macedo, a Senior Art Director with a strong design background and 15+ years of experience driving culturally driven work and brand consistency across advertising, design, and digital. I’ve led creative direction for agencies across Europe and Latin America, including Ogilvy Spain, Saatchi & Saatchi, R/GA Brazil, and AlmapBBDO Brazil, delivering work for Coca‑Cola, Uber, Oreo, Stella Artois, VW, and Mondelez, with recognition from Cannes Lions, D&AD, and MoMA.

I thrive on building integrated campaigns across multiple channels, mentoring teams, and shaping brand narratives that resonate globally. From Oreo x Xbox to Uber Eats Spain campaigns, I love turning ideas into visually cohesive systems and stories that spark organic buzz and lasting impact.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Freelance Creative Director & Senior Art Director at Independent / Barcelona, Spain
December 1, 2025 - Present
Creative direction and senior art direction for brands and agencies across Europe and Latin America: concepting, integrated campaigns, and visual identity systems.
Senior Art Director at Ogilvy
October 1, 2024 - December 1, 2025
Led creative concept and art direction for Uber Eats Spain's 'Get almost, almost anything' campaign starring Antonio Banderas; directed Uber campaigns across Europe; partnerships with FC Barcelona and Uber Eats.
Global Senior Art Director at WPP Studio X
July 1, 2023 - October 1, 2024
Senior art direction across The Coca-Cola Company portfolio in Europe; ensured strategic and creative consistency across multiple brands and markets; mentored junior creatives; produced integrated campaigns across brand, digital, and social channels.
Global Senior Art Director at Saatchi & Saatchi
March 1, 2022 - May 1, 2023
Led Oreo x Xbox 'Cheat Cookies' campaign generating 6.7B impressions and +8.6% sales lift across Europe; directed creative execution for integrated Mondelez campaigns (Oreo, 7DAYS, LU) across 22 European markets; partnered with strategy and technology teams.
Associate Creative Director at R/GA Brazil
January 1, 2020 - May 1, 2021
Led a team of five creatives owning strategy and execution for Next, Bradesco's digital banking arm; launched NextJoy, Brazil's first kids' digital banking platform (in collaboration with Disney, Pixar, Marvel, Star Wars).
Associate Creative Director at Saatchi & Saatchi Brazil
January 1, 2020 - May 1, 2021
Led a team of five creatives owning strategy and execution for Next, Bradesco's digital banking arm; launched NextJoy, Brazil's first kids' digital banking platform in partnership with Disney, Pixar, Marvel, and Star Wars.
Senior Art Director at AlmapBBDO
October 1, 2016 - January 1, 2020
Creative concept and art direction for Endless Stories, AlmapBBDO's short film for Getty Images; contributed to Cannes Lions Agency of the Decade; crafted creative solutions for Volkswagen, Havaianas, Getty Images and HP.

Education

Add your educational history here.

Qualifications

Bachelor's Degree, Graphic Design
January 1, 2004 - December 31, 2007

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    Edu Macedo D&AD - Reel 2026
    A fresh edit of some cool projects, with a bit of Brazilian sauce, developed with amazing teams across Brazil, Germany, and Spain.
    FILA - Live the Legacy
    FILA - Live the Legacy
    Havaianas Brazil
    Havaianas Brazil

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