Hi, I’m Eduardo Macedo, a Senior Art Director with a strong design background and 15+ years of experience driving culturally driven work and brand consistency across advertising, design, and digital. I’ve led creative direction for agencies across Europe and Latin America, including Ogilvy Spain, Saatchi & Saatchi, R/GA Brazil, and AlmapBBDO Brazil, delivering work for Coca‑Cola, Uber, Oreo, Stella Artois, VW, and Mondelez, with recognition from Cannes Lions, D&AD, and MoMA.
I thrive on building integrated campaigns across multiple channels, mentoring teams, and shaping brand narratives that resonate globally. From Oreo x Xbox to Uber Eats Spain campaigns, I love turning ideas into visually cohesive systems and stories that spark organic buzz and lasting impact.
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