BMW CRM

A BMW dealer’s best salesperson was running 800+ clients

Not because he couldn’t afford software. Because every CRM he’d tried was built for the company (inventory, reporting, admin), and none of it helped him do the one thing his income actually depends on:

remembering who to reach out to, and when.

In car sales, the money isn’t in the first sale. It’s in what comes after: referrals, repurchases, the relationship. And the timing for all of it lived in his memory. Memory is the first thing to break on a busy month.

So when I redesigned AutoCRM, I didn’t start with screens. I flipped the information architecture:

→ From browsing data (Clients, Messages, Campaigns) → to an action first spine: Today → People → Money.

Now the dashboard answers one question before he even asks it: who do I reach today?

🎯 A queue, each card with a reason: a birthday, a one year delivery, a five day silence.

And because a discount comes straight out of his own commission, the deal calculator shows his net, live, at the negotiating table.

💰 The customer only ever sees the sale price.

Then I gave it a look worth opening: a dark, 3D automotive SaaS aesthetic. ✨ Glassmorphism, a rendered BMW, BMW M accents, a blue glow that breathes. It should feel as premium as the cars on the floor.

I design and build product interfaces, research to shipped code. To me that’s one skill, not two. 🛠️

Currently open to UX/UI and frontend roles. Let’s talk. 🙌

#UX #UI #UXUIDesign #uxdesign #productdesign #uiux #uidesign #casestudy #automotive #saas #figma #dashboarddesign #darkmode #designengineer #glassmorphism