Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic, creative, and results-driven marketing professional with experience in both B2B and B2C environments. I specialize in transforming big-picture goals into actionable plans that deliver measurable impact through dynamic ad campaigns, smart media buys, and engaging content. With extensive expertise across strategic planning, project and production management, media research and buying, and digital marketing, I approach every challenge holistically. I thrive on collaboration, creative problem-solving, and helping teams execute with precision, purpose, and heart. I enjoy staying ahead of trends to ensure my work remains relevant and innovative, and I value leveraging data and insights to optimize content and campaigns for maximum engagement and growth.…I am a strategic, creative, and results-driven marketing professional with experience in both B2B and B2C environments. I specialize in transforming big-picture goals into actionable plans that deliver measurable impact through dynamic ad campaigns, smart media buys, and engaging content. With extensive expertise across strategic planning, project and production management, media research and buying, and digital marketing, I approach every challenge holistically. I thrive on collaboration, creative problem-solving, and helping teams execute with precision, purpose, and heart. I enjoy staying ahead of trends to ensure my work remains relevant and innovative, and I value leveraging data and insights to optimize content and campaigns for maximum engagement and growth.

Elis A (Elise) Franzetta Ware

Social Media Freelancer, Writer, Social Media Manager, +3





I am a strategic, creative, and results-driven marketing professional with experience in both B2B and B2C environments. I specialize in transforming big-picture goals into actionable plans that deliver measurable impact through dynamic ad campaigns, smart media buys, and engaging content. With extensive expertise across strategic planning, project and production management, media research and buying, and digital marketing, I approach every challenge holistically. I thrive on collaboration, creative problem-solving, and helping teams execute with precision, purpose, and heart. I enjoy staying ahead of trends to ensure my work remains relevant and innovative, and I value leveraging data and insights to optimize content and campaigns for maximum engagement and growth.…I am a strategic, creative, and results-driven marketing professional with experience in both B2B and B2C environments. I specialize in transforming big-picture goals into actionable plans that deliver measurable impact through dynamic ad campaigns, smart media buys, and engaging content. With extensive expertise across strategic planning, project and production management, media research and buying, and digital marketing, I approach every challenge holistically. I thrive on collaboration, creative problem-solving, and helping teams execute with precision, purpose, and heart. I enjoy staying ahead of trends to ensure my work remains relevant and innovative, and I value leveraging data and insights to optimize content and campaigns for maximum engagement and growth.

Available to hire

I am a strategic, creative, and results-driven marketing professional with experience in both B2B and B2C environments. I specialize in transforming big-picture goals into actionable plans that deliver measurable impact through dynamic ad campaigns, smart media buys, and engaging content. With extensive expertise across strategic planning, project and production management, media research and buying, and digital marketing, I approach every challenge holistically.

I thrive on collaboration, creative problem-solving, and helping teams execute with precision, purpose, and heart. I enjoy staying ahead of trends to ensure my work remains relevant and innovative, and I value leveraging data and insights to optimize content and campaigns for maximum engagement and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital/Social Media Marketing Specialist at IDEAS Ink

November 1, 2017 - Present

Created and executed cross-platform social media campaigns; managed content calendars, engagement, and community interactions; developed email marketing, paid advertising, and SEO strategies; leveraged analytics to monitor and optimize content; collaborated with design, sales, and product teams for cohesive messaging; stayed ahead of trends to ensure relevance and innovation.

VOLUNTEER Social Media APP Administrator at NEXTDOOR, Inc.

January 1, 2012 - Present

Volunteered as social media app administrator.

Reality TV Writer at Monsters and Critics

April 30, 2020 - July 25, 2025

Wrote and edited articles covering reality TV news, cast updates, show recaps, and trends; delivered opinion pieces balancing wit and audience relatability; optimized content for SEO and social media engagement.

Marketing Manager at Pittsburgh Magazine

October 31, 2017 - July 25, 2025

Drove brand awareness and readership through targeted promotions and content partnerships; managed digital and print marketing strategies supporting editorial features and special issues; planned and executed high-impact events; collaborated with editorial, design, and sales teams to ensure brand consistency; leveraged analytics to guide growth and engagement.

Senior Media Buyer / Social Media & Digital Marketing Manager / Attendee Marketing Coordinator/Email Marketing Manager at Technosystems Svc. Corp Boutique of Companies (Innovative Communications/InventHelp/INPEX)

December 31, 2017 - July 25, 2025

Handled project and production management, vendor relationships, budget management; negotiated, trafficked, and bought national TV commercials for multiple locations; managed social media and digital marketing strategies; trained junior social media staff; managed B2B and B2C email marketing campaigns including LinkedIn marketing and relationship building.

Marketing and Media Coordinator at LEVY Marketers for Industry (Now GROWTH-HIVE)

December 31, 2012 - July 25, 2025

Oversaw end-to-end production for print, digital, and interactive campaigns; managed timelines, budgets, vendors and asset approvals; planned, negotiated and placed media across TV, radio, print, and out-of-home platforms; aligned campaign goals with audience targeting for ROI; collaborated with creative, strategy, and clients.

Sales Coordinator at FROGGY 98.3 Radio (Keymarket of PA/OH, LLC)

December 31, 2007 - July 25, 2025

Coordinated sales proposals, media kits, and promotional materials; supported account executives; planned and executed on-air, digital, and on-site promotions; managed social media, email marketing, and website content updates; collaborated with production, programming, and creative teams.

Freelance Digital/Social Media Marketing Specialist at IDEAS Ink

November 1, 2017 - Present

Responsible for creating and executing cross-platform social media campaigns, managing content calendars, engagement, and community interactions. Developed email marketing, paid advertising, and SEO strategies. Utilized analytics tools to monitor campaign performance and optimize content. Collaborated with design, sales, and product teams for cohesive messaging while staying ahead of trends to maintain relevance and innovation.

Volunteer Social Media APP Administrator at NEXTDOOR, Inc.

January 1, 2012 - Present

Volunteered as social media app administrator supporting community engagement and platform management.

Reality TV Writer (Temp/Contract) at Monsters and Critics

April 30, 2020 - August 14, 2025

Wrote and edited articles covering reality TV news, cast updates, show recaps, and trends. Delivered opinion pieces balancing wit, insight, and audience relatability. Optimized content for SEO and social media to boost reach and engagement during the COVID-19 temporary contract period.

Marketing Manager at Pittsburgh Magazine

October 31, 2017 - August 14, 2025

Drove brand awareness and readership through targeted promotions and content partnerships. Managed digital and print marketing strategies supporting editorial features and special issues. Planned and executed high-impact events for readers, sponsors, and professionals. Collaborated with editorial, design, and sales teams to ensure brand consistency and audience engagement. Leveraged analytics and community insights to guide growth.

Senior Media Buyer / Social Media & Digital Marketing Manager / Attendee Marketing Coordinator / Email Marketing Manager at Technosystems Services Corporation Boutique of Companies (InventHelp / INPEX)

December 31, 2017 - August 14, 2025

Held various roles including senior media buyer managing national TV commercial buys and vendor relationships across multiple states. Managed social media and digital marketing strategies including project management, insights, analytics, reporting, and training junior staff. Coordinated B2B and B2C email marketing campaigns with heavy LinkedIn marketing, sourcing, and relationship building responsibilities.

Production Manager / Media Buyer at LEVY Marketers for Industry (now GROWTH-HIVE)

December 31, 2012 - August 14, 2025

Oversaw end-to-end production for print, digital, and interactive campaigns from concept to delivery. Managed timelines, budgets, vendor relationships, and asset approvals. Planned, negotiated, and placed media across TV, radio, print, and out-of-home platforms. Coordinated campaign goals with audience targeting and market insights to maximize ROI. Collaborated across creative, strategy, and client teams to ensure quality.

Sales Coordinator at FROGGY 98.3 Radio (Keymarket of PA/OH, LLC)

December 31, 2007 - August 14, 2025

Coordinated sales proposals, media kits, and promotional materials for client campaigns. Supported account executives with campaign planning, client communications, and performance reporting. Planned and executed on-air, digital, and on-site promotions and events. Managed social media, email marketing, and website content updates. Collaborated with production, programming, and creative teams to ensure seamless execution of ad schedules and promotional spots.

Freelance Digital/Social Media Marketing Specialist at IDEAS Ink

November 1, 2017 - Present

Create and execute cross-platform social media campaigns, manage content calendars, community engagement, and interactions. Develop email marketing, paid advertising, and SEO strategies. Use analytics tools to monitor performance and optimize content. Collaborate with design, sales, and product teams for cohesive messaging. Stay ahead of marketing trends to ensure relevance and innovation.

Social Media APP Administrator (Volunteer) at NEXTDOOR, Inc.

January 1, 2012 - Present

Volunteer role managing social media app functionalities and communities.

Reality TV Writer (Temporary/Contract) at Monsters and Critics

April 30, 2020 - August 14, 2025

Marketing Manager at Pittsburgh Magazine

October 31, 2017 - August 14, 2025

Drove brand awareness and readership through targeted promotions and content partnerships. Managed digital and print marketing strategies supporting editorial features and special issues. Planned and executed high-impact events for readers, sponsors, and the professional community. Collaborated with editorial, design, and sales teams to ensure brand consistency and audience resonance. Leveraged analytics and community insights to guide growth and engagement.

December 31, 2017 - August 14, 2025

Held various roles including Senior Media Buyer managing project and production management, vendor relationships, budget management, negotiating, trafficking, and buying national TV commercials for up to 25-30 locations/states. Managed social media and digital marketing strategies including project management, analytics, reporting, and training junior social media staff. Coordinated B2B and B2C email marketing campaigns, including heavy LinkedIn marketing and relationship building.

Production Manager and Senior Media Buyer at LEVY Marketers for Industry (Now GROWTH-HIVE)

December 31, 2012 - August 14, 2025

Oversaw end-to-end production for print, digital, and interactive campaigns from concept through delivery. Managed timelines, budgets, vendor relationships, and asset approvals. Planned, negotiated, and placed media across TV, radio, print, and out-of-home platforms. Aligned campaign goals with audience targeting and market insights for maximum ROI. Collaborated with creative, strategy, and client teams to maintain cohesion and quality.

Sales Coordinator at Froggy 98.3 Radio (Keymarket of PA/OH, LLC)

December 31, 2007 - August 14, 2025

Coordinated sales proposals, media kits, and promotional materials for client campaigns. Supported account executives with campaign planning, client communications, and performance reporting. Planned and executed on-air, digital, and on-site promotions and events. Managed social media, email marketing, and website content updates to highlight programming and partner initiatives. Collaborated with production, programming, and creative teams to ensure seamless execution of ad schedules and promotional spots.