I am a marketing and brand management professional with 13+ years of experience across digital campaigns, brand strategy, and creative development. I've led integrated marketing efforts for startups and established brands, driving product adoption, customer growth, and measurable ROI across domestic and export markets. I excel at turning insights into actionable strategies, collaborating with creative teams, and balancing budget discipline with innovative ideas. I'm passionate about building strong brands and delivering sustainable growth.

Eggy Windyagiri

I am a marketing and brand management professional with 13+ years of experience across digital campaigns, brand strategy, and creative development. I've led integrated marketing efforts for startups and established brands, driving product adoption, customer growth, and measurable ROI across domestic and export markets. I excel at turning insights into actionable strategies, collaborating with creative teams, and balancing budget discipline with innovative ideas. I'm passionate about building strong brands and delivering sustainable growth.

Available to hire

I am a marketing and brand management professional with 13+ years of experience across digital campaigns, brand strategy, and creative development. I’ve led integrated marketing efforts for startups and established brands, driving product adoption, customer growth, and measurable ROI across domestic and export markets.

I excel at turning insights into actionable strategies, collaborating with creative teams, and balancing budget discipline with innovative ideas. I’m passionate about building strong brands and delivering sustainable growth.

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Work Experience

Senior Marketing Executive at Latitude Pay
August 1, 2023 - August 1, 2024
Conceptualized and implemented integrated marketing campaigns (online & offline) to boost product adoption; oversaw Meta Ads, push notifications, and social media advertising to optimize CAC and user conversion; analyzed campaign performance to provide actionable insights for senior management; maintained marketing budgets and ensured efficiency in promotional spend.
Marketing Executive at Latitude Pay
August 1, 2021 - August 1, 2023
Developed creative marketing campaigns from concept to execution; coordinated online and offline activities; monitored campaign performance and prepared detailed analyses for management.
Operational Risk Specialist at Home Credit Indonesia
August 1, 2018 - June 30, 2021
Provided campaigns initiatives to promote the Operational Risk Campaign policy across internal teams; maintained relationships with governance and key stakeholders; led market insights to identify risk trends and supported risk culture.

Education

MBA at University of Bedfordshire
January 1, 2014 - January 1, 2015
Bachelor in Advertising at Paramadina University
January 1, 2005 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services