I’m a senior video producer, director, video editor, and creative lead with over 15 years of experience crafting high-impact content from concept to final delivery. I specialize in branded campaigns, documentaries, commercial storytelling, and platform-optimized social media content. My work combines creative direction with hands-on execution — from scripting and cinematography to editing, sound, and delivery. I’ve partnered with global brands including Netflix, National Geographic Channel, Nestlé, and Procter & Gamble, delivering content for both digital and broadcast platforms. I edit using Adobe Premiere Pro, supported by After Effects, Photoshop, Lightroom, and Illustrator. Color grading is handled in DaVinci Resolve, with audio mixed and mastered in Adobe Audition for clear, professional sound. For voiceovers, I use Eleven Labs when needed. Final exports are delivered in 4K or HD (MOV, H.264, or ProRes), optimized for web, YouTube, and social platforms in vertical or horizontal formats. My expertise spans: • Video editing for long-form, short-form, and vertical content • Cinematography (Sony, Canon, RED, iPhone ProRes/RAW) • Social-first content creation for TikTok, Instagram, and YouTube • Creative direction and narrative structure • Color grading, motion graphics, and sound design • Cross-functional collaboration with clients, creatives, and post teams • End-to-end production workflows that deliver on time and on brand Whether producing a campaign from scratch or jumping into post, I bring clarity, efficiency, and a commitment to strong storytelling every step of the way.

William Laranas

I’m a senior video producer, director, video editor, and creative lead with over 15 years of experience crafting high-impact content from concept to final delivery. I specialize in branded campaigns, documentaries, commercial storytelling, and platform-optimized social media content. My work combines creative direction with hands-on execution — from scripting and cinematography to editing, sound, and delivery. I’ve partnered with global brands including Netflix, National Geographic Channel, Nestlé, and Procter & Gamble, delivering content for both digital and broadcast platforms. I edit using Adobe Premiere Pro, supported by After Effects, Photoshop, Lightroom, and Illustrator. Color grading is handled in DaVinci Resolve, with audio mixed and mastered in Adobe Audition for clear, professional sound. For voiceovers, I use Eleven Labs when needed. Final exports are delivered in 4K or HD (MOV, H.264, or ProRes), optimized for web, YouTube, and social platforms in vertical or horizontal formats. My expertise spans: • Video editing for long-form, short-form, and vertical content • Cinematography (Sony, Canon, RED, iPhone ProRes/RAW) • Social-first content creation for TikTok, Instagram, and YouTube • Creative direction and narrative structure • Color grading, motion graphics, and sound design • Cross-functional collaboration with clients, creatives, and post teams • End-to-end production workflows that deliver on time and on brand Whether producing a campaign from scratch or jumping into post, I bring clarity, efficiency, and a commitment to strong storytelling every step of the way.

Available to hire

I’m a senior video producer, director, video editor, and creative lead with over 15 years of experience crafting high-impact content from concept to final delivery. I specialize in branded campaigns, documentaries, commercial storytelling, and platform-optimized social media content.

My work combines creative direction with hands-on execution — from scripting and cinematography to editing, sound, and delivery. I’ve partnered with global brands including Netflix, National Geographic Channel, Nestlé, and Procter & Gamble, delivering content for both digital and broadcast platforms.

I edit using Adobe Premiere Pro, supported by After Effects, Photoshop, Lightroom, and Illustrator. Color grading is handled in DaVinci Resolve, with audio mixed and mastered in Adobe Audition for clear, professional sound. For voiceovers, I use Eleven Labs when needed. Final exports are delivered in 4K or HD (MOV, H.264, or ProRes), optimized for web, YouTube, and social platforms in vertical or horizontal formats.

My expertise spans:
• Video editing for long-form, short-form, and vertical content
• Cinematography (Sony, Canon, RED, iPhone ProRes/RAW)
• Social-first content creation for TikTok, Instagram, and YouTube
• Creative direction and narrative structure
• Color grading, motion graphics, and sound design
• Cross-functional collaboration with clients, creatives, and post teams
• End-to-end production workflows that deliver on time and on brand

Whether producing a campaign from scratch or jumping into post, I bring clarity, efficiency, and a commitment to strong storytelling every step of the way.

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Language

English
Fluent

Work Experience

Freelance Director, Video Producer, and Editor at Freelance
January 1, 2023 - Present
Led creative and post-production for campaigns across branded content and social media, handling the full production process from concept to delivery. Managed scripting, directing talent, on-site shooting, and cross-functional workflows while collaborating closely with clients to deliver assets aligned with brand goals. Delivered platform-ready content in multiple aspect ratios for Instagram, YouTube, and TikTok.
Creative Director / Director of Photography / Lead Editor at UNITEL / STRAIGHTSHOOTERS
January 1, 2023 - August 17, 2025
Directed and edited high-impact documentary and branded campaigns for major international clients including Procter & Gamble, Nestlé, Johnson & Johnson, and National Geographic Channel. Managed production crews ranging from 5 to 50 people and post-production teams to maintain visual consistency and storytelling clarity. Directed interviews and testimonials, oversaw production schedules and budgets, and optimized content for platforms like Netflix, Amazon, and YouTube.

Education

Filmmaking and Cinematography at Mowelfund Film Institute
January 11, 2030 - August 17, 2025
Editing and Storytelling at Asia Pacific Institute for Broadcast Development
January 11, 2030 - August 17, 2025

Qualifications

Adobe Certified - Content Creator Specialization (Multimedia, Motion, Generative AI)
January 11, 2030 - August 17, 2025
Certificate - Digital Content Planning & Management
January 11, 2030 - August 17, 2025
Certificate - Social Media & Content Strategy
January 11, 2030 - August 17, 2025
Certificate - Foundations of Project Management
January 11, 2030 - August 17, 2025

Industry Experience

Media & Entertainment, Telecommunications, Healthcare, Financial Services, Consumer Goods, Non-Profit Organization
    uniE608 Leica & Lightroom
    Photography with Leica and image editing using Lightroom videoeditor video explainervideo
    uniE608 DSLR and iPhone Cinematography
    DSLR and iPhone Cinematography + Photography https://vimeo.com/yamlaranas filmdirector video cinematographer editor