Digital Marketing Strategist at Turkish Radio Television (TRT World)

Core member of the launch team for tabii, Türkiye’s flagship global VOD platform, successfully rolled out in 46 countries. Led the digital media launch strategy, driving rapid international growth and contributing to tabii surpassing 12M app and web subscribers. Managed digital operations across key global regions, ensuring consistent brand presence and high audience engagement by scaling tabii's digital media footprint to 20.8M Urdu and 3.26M English YouTube Subscribers. Directed and produced video and still content, managed a team of producers, and led analytics-driven decision making to optimize growth. Managed online marketing campaigns, calendars, A/B testing, segmentation, and performance analysis across global subscriber bases. Served as on-screen presenter for digital.

Creative Director at Fishbowl (Largest Private Advertising Agency in Pakistan)

Led a team of 30+ designers and creatives to curate conventional and digital advertising solutions. Developed content, headed pitches, planned product launches, shoots, and rebranding strategies for digital and conventional media. Worked with brands including Proton, Lotte Beverages, Reckitt, Orient, Jazz, and Shoop Noodles.

Creative Director at Leo Burnett (Highest Awarded Advertising Agency in Pakistan)

Managed teams of 40+ designers and creatives, working on research, 360° integrated marketing plans, content proofing, production, execution, and feedback evaluation. Led major campaigns including successful online car launch for Hyundai globally, PR rescue operation for Total Energies, and launch/scaling of Ndure fashion footwear brand to 100 outlets. Executed 30+ international and local productions involving scriptwriting, client management, liaison with director, on-set live monitoring, and post-production.

Creative Manager at Bramerz (Digital Advertising Agency in Pakistan)

Managed digital creative projects and campaigns.

Marketing Manager at Pantera Pvt. Ltd. (Media Buying Company in Pakistan)

Led digital creative portfolio for PTCL, revamped community management strategies, developed interactive digital content for sports sponsorships, managed digital media buying and campaigns using Google Ads, Google Analytics, Facebook Business Manager, and others. Compiled and presented campaign reports.

Creative Director at Loonawell AG

Led brand visuals and creative direction for campaigns, coordinating AI-driven workflows to conceptualize and produce campaign visuals, social content, advertising assets, web themes, and graphics; established a cohesive ultra-premium brand voice across channels.

Front Desk Administrator at Primeclass Lounge, Flughafen Zürich

Oversaw daily lounge operations for international travelers, ensuring a seamless, one-to-one premium customer experience for up to 600 customers per day; managed entries, access control, and end-of-day reconciliation, and served as the primary point of contact for customer experience issues.

Creative Director at Leo Burnett

Led a 40+ person creative team, drove 360-degree integrated marketing plans, and produced campaign materials for major brands; built a cohesive creative vision and brand storytelling across multiple campaigns.

Creative Manager at Bramerz

Managed the creative team, led research and 360-degree campaigns, and crafted digital and traditional media assets including pitches, shots, and creatives; guided production timelines and quality.