I'm a creative and versatile strategist with a passion for helping brands grow online. I love developing thoughtful digital strategies, from guiding website projects and shaping social media channels to creating content that truly resonates. I'm at my best when leading cross-functional teams and building authentic connections between brands and their audiences. With experience managing brands in dynamic industries such as cannabis retail and hospitality, I enjoy coordinating marketing efforts that build visibility and engagement. I'm always eager to collaborate with diverse teams and bring client visions to life through effective digital marketing and project management.…

Eileen Hopkins

I'm a creative and versatile strategist with a passion for helping brands grow online. I love developing thoughtful digital strategies, from guiding website projects and shaping social media channels to creating content that truly resonates. I'm at my best when leading cross-functional teams and building authentic connections between brands and their audiences. With experience managing brands in dynamic industries such as cannabis retail and hospitality, I enjoy coordinating marketing efforts that build visibility and engagement. I'm always eager to collaborate with diverse teams and bring client visions to life through effective digital marketing and project management.…

Available to hire

I’m a creative and versatile strategist with a passion for helping brands grow online. I love developing thoughtful digital strategies, from guiding website projects and shaping social media channels to creating content that truly resonates. I’m at my best when leading cross-functional teams and building authentic connections between brands and their audiences.

With experience managing brands in dynamic industries such as cannabis retail and hospitality, I enjoy coordinating marketing efforts that build visibility and engagement. I’m always eager to collaborate with diverse teams and bring client visions to life through effective digital marketing and project management.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Website Design Project Manager at Chameleon Collabo
December 31, 2025 - July 15, 2025
Managed web development projects across a diverse range of industries, including wellness, luxury goods, tech companies, and restaurants. Leveraged bilingual fluency to bridge communication gaps within culturally diverse teams. Collaborated closely with designers and developers to bring client visions to life, conducting regular meetings and promptly resolving issues. Conducted website audits and crafted compelling copy for various platforms to enhance brand messaging and audience engagement.
Social Media & Marketing Manager at Blueprint Hospitality Group
December 31, 2023 - July 15, 2025
Actively worked at all three locations capturing organic and engaging content reflecting each establishment's unique personality. Coordinated influencer partnerships and secured features in local publications to boost brand visibility and enhance reputation. Organized photoshoots for new menus and staff, contributing to diverse content libraries and increased engagement. Curated monthly community events and assisted in executing private events, enhancing brand exposure and driving revenue growth across all locations.
Brand & Social Media Manager at Beacon Management
December 30, 2021 - July 14, 2025
Managed branding, social media, and marketing for three cannabis brands in Arizona and Utah. Led the rebrand of Sky Dispensaries to The Flower Shop and launched Perfect Earth Modern Apothecary and True North Organics in Utah. Guided Arizona’s shift from medicinal to recreational cannabis by creating strategies for both recreational customers and patients. Directed marketing for five retail locations and 16 social media accounts; coordinated staff training, product launches, and events for vertically integrated operations.
Video Associate Producer at KB Woods Public Relations
December 1, 2017 - February 28, 2019
KB Woods is a full-service marketing and public relations agency known for capturing client stories through compelling media and community outreach. As Video Associate Producer, I filmed on-location videos, captured live events, conducted interviews, and produced digital content like promotional reels and event highlights. Delivered polished, on-brand videos under tight deadlines for social media, web, and event presentations using Adobe Creative Suite. Beyond video work, I supported PR projects, curated press materials, and developed, scheduled, and managed social media posts using tools like Canva and Hootsuite to keep content fresh and audiences engaged.

Education

Bachelor of Arts - Journalism & Mass Communication, Focus: Public Relations at Arizona State University: Walter Cronkite School of Journalism & Mass Communication
January 1, 2017 - December 31, 2017
Minor - Sustainability Studies at Mesa Community College
January 1, 2015 - December 31, 2015
Associate of Arts - Journalism & Mass Communication at Mesa Community College
August 1, 2012 - May 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Consumer Goods, Media & Entertainment, Professional Services, Other

Skills

Experience Level