Eileen Hopkins

Managed web development projects across a diverse range of industries, including wellness, luxury goods, tech companies, and restaurants. Leveraged bilingual fluency to bridge communication gaps within culturally diverse teams. Collaborated closely with designers and developers to bring client visions to life, conducting regular meetings and promptly resolving issues. Conducted website audits and crafted compelling copy for various platforms to enhance brand messaging and audience engagement.

Actively worked at all three locations capturing organic and engaging content reflecting each establishment's unique personality. Coordinated influencer partnerships and secured features in local publications to boost brand visibility and enhance reputation. Organized photoshoots for new menus and staff, contributing to diverse content libraries and increased engagement. Curated monthly community events and assisted in executing private events, enhancing brand exposure and driving revenue growth across all locations.

Managed branding, social media, and marketing for three cannabis brands in Arizona and Utah. Led the rebrand of Sky Dispensaries to The Flower Shop and launched Perfect Earth Modern Apothecary and True North Organics in Utah. Guided Arizona’s shift from medicinal to recreational cannabis by creating strategies for both recreational customers and patients. Directed marketing for five retail locations and 16 social media accounts; coordinated staff training, product launches, and events for vertically integrated operations.