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Hi, I’m Eilyn Chew, a multidisciplinary designer based in Singapore with 6 years of experience crafting brand identity, digital, packaging, VM, and print solutions for beauty and lifestyle brands. I’m obsessed with crafting designs that tell a story, spark joy (or drama!), and stop thumbs mid-scroll—bringing brands to life from shelf to screen. I thrive in cross-functional teams and love turning consumer insights into tangible design solutions that perform across ecommerce, retail, and social platforms.…Hi, I’m Eilyn Chew, a multidisciplinary designer based in Singapore with 6 years of experience crafting brand identity, digital, packaging, VM, and print solutions for beauty and lifestyle brands. I’m obsessed with crafting designs that tell a story, spark joy (or drama!), and stop thumbs mid-scroll—bringing brands to life from shelf to screen. I thrive in cross-functional teams and love turning consumer insights into tangible design solutions that perform across ecommerce, retail, and social platforms.

Eilyn Chew

Graphic Designer, Brand Designer, Art Director, +5

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Hi, I’m Eilyn Chew, a multidisciplinary designer based in Singapore with 6 years of experience crafting brand identity, digital, packaging, VM, and print solutions for beauty and lifestyle brands. I’m obsessed with crafting designs that tell a story, spark joy (or drama!), and stop thumbs mid-scroll—bringing brands to life from shelf to screen. I thrive in cross-functional teams and love turning consumer insights into tangible design solutions that perform across ecommerce, retail, and social platforms.…Hi, I’m Eilyn Chew, a multidisciplinary designer based in Singapore with 6 years of experience crafting brand identity, digital, packaging, VM, and print solutions for beauty and lifestyle brands. I’m obsessed with crafting designs that tell a story, spark joy (or drama!), and stop thumbs mid-scroll—bringing brands to life from shelf to screen. I thrive in cross-functional teams and love turning consumer insights into tangible design solutions that perform across ecommerce, retail, and social platforms.

Available to hire

Hi, I’m Eilyn Chew, a multidisciplinary designer based in Singapore with 6 years of experience crafting brand identity, digital, packaging, VM, and print solutions for beauty and lifestyle brands.

I’m obsessed with crafting designs that tell a story, spark joy (or drama!), and stop thumbs mid-scroll—bringing brands to life from shelf to screen. I thrive in cross-functional teams and love turning consumer insights into tangible design solutions that perform across ecommerce, retail, and social platforms.

Skills

Language

English

Fluent

Chinese

Fluent

Work Experience

Design Consultant at DECIEM (The Ordinary & NIOD)

August 1, 2025 - November 3, 2025

- Develop multi-channel creative assets across digital, social, and print. - Lead strategic planning and design execution of in-store planograms (POGs) and POSMs; develop multi-channel creative assets across digital, social, and print, including event collateral and PR packaging.

Design Manager, Beauty APAC at Procter & Gamble

July 1, 2022 - July 31, 2025

- Led end-to-end design across key consumer touchpoints, including brand identity, packaging, digital shelf, social media, and visual merchandising, for global beauty brands such as Pantene, Head & Shoulders, Herbal Essences, Rejoice, and Old Spice, in alignment with regional and global design strategies. - Partnered with business unit leaders and cross-functional teams to deliver insight-driven design solutions, while directing agencies in creating packaging, POSMs, and digital assets that achieved creative excellence and strengthened brand affinity across markets. - Developed scalable design toolkits and principles to guide regional rollout and enable best-practice execution across e-commerce and social platforms. - Played a key role in translating consumer insights into actionable design briefs through participation in qualitative testing and iterative co-creation workshops. - Oversaw production development, managing technical refinements and signing off on final outputs to ensure flawless execution and brand consistency.

Midweight Digital Designer at Supernova (Coco & Eve)

November 3, 2025 - Present

- Led art direction and full-spectrum execution of lifestyle photo and video shoots (spanning product styling, beauty styling, casting, set design, photography, and post-production) for product launches, brand campaigns, and always-on social content, both in-house and on location. - Conceptualised and produced compelling digital assets for D2C platforms and global retail partners including ULTA, Sephora, Nykaa, Myer, Zalando, Amazon, and Shopee – delivering high-performing visuals across ads, EDMs, web banners, planograms, POSMs, and packshots. - Collaborated cross-functionally with marketing, e-commerce, and social teams to develop integrated campaign concepts and visuals tailored for social media and digital commerce. - Contributed to social media strategy, producing engaging content and managing community interactions to drive brand engagement and consistency across channels.