I am a passionate digital marketer with a strong background in data-driven strategies and performance measurement across various media platforms. My goal is to leverage insights to enhance user engagement and drive conversion rates effectively. I thrive on challenges and enjoy collaborating with diverse teams to achieve common goals.…

EJA RAKOTO

I am a passionate digital marketer with a strong background in data-driven strategies and performance measurement across various media platforms. My goal is to leverage insights to enhance user engagement and drive conversion rates effectively. I thrive on challenges and enjoy collaborating with diverse teams to achieve common goals.…

Available to hire

I am a passionate digital marketer with a strong background in data-driven strategies and performance measurement across various media platforms. My goal is to leverage insights to enhance user engagement and drive conversion rates effectively. I thrive on challenges and enjoy collaborating with diverse teams to achieve common goals.

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Skills

Experience Level

Language

French
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Freelance Consultant | Digital Analytics, CRM & Media Strategy
June 1, 2025 - Present
Supporting clients with actionable digital analytics, CRM and media strategy: dashboarding, multi-channel reporting and data storytelling; performance analysis of campaigns (SEA, social, CRM) and optimization recommendations; structuring data collection processes and documenting analytics frameworks.
Business Operations Manager at Alma
August 1, 2023 - May 1, 2025
Orchestrated cross-functional initiatives with over 20 stakeholders in a hyper-growth setting; led end-to-end development of a new product launch from market research to go-to-market; led a strategic SME market share optimisation initiative; oversaw CSRD reporting with 1,200 data points and alignment with stakeholders to ensure adoption and compliance.
Growth Associate at Growth Room
December 1, 2022 - July 1, 2023
Supported growth strategy for B2C and B2B clients; structured the Ads team production, defined acquisition strategies and KPIs, designed and deployed online campaigns; built performance dashboards and reports.
Senior Scaling Expert at Growth Room
April 1, 2022 - December 1, 2022
Worked with the COO to structure the Ads team offer; defined tailored acquisition strategies, KPIs and performance reporting; managed client campaigns and optimization.
Consultant at fifty-five
November 1, 2020 - March 1, 2022
Led data-driven advisory for e-Business managers; analyses on customer acquisition, onsite conversion and media-mix optimization; framed KPIs and built global digital performance dashboards for C-level stakeholders.
Marketing Assistant at numberly
July 1, 2019 - August 1, 2020
Implemented omni-channel programs; advised advertisers on loyalty actions; analyzed and optimized digital KPIs and coordinated internal/third-party resources; delivered training and webinars.
Strategy & Venture Development Analyst at Fast-Up Partners
February 1, 2019 - July 1, 2019
Developed cosmetics brand from market studies to go-to-market; defined product offering, brand positioning and operational infra; sourced suppliers and managed regulatory obligations; advised on digital ventures.
Consultant at DXC Technology
June 1, 2018 - November 1, 2018
Functional implementation of Microsoft Solutions (Dynamics 365, Office 365, Power BI); produced project management deliverables and coordinated schedules; supported design workshops.
Digital Manager at Provillance | Fashion Group
January 1, 2022 - January 1, 2025
Led strategies in digital performance and measurement initiatives across multiple brands to lay the foundations for scalable, data-driven marketing strategies. Focused on improving customer engagement through multi-channel approaches.
Digital Marketing Specialist at Alma | Fintech
January 1, 2019 - January 1, 2022
Developed digital marketing campaigns, managed social media presence, and analyzed performance metrics to optimize outreach strategies and elevate brand visibility.

Education

Mastère professionnel - Gestion de projets culturels at IESA art & culture
November 1, 2025 - April 1, 2026
Master in Management, Business, Management, Marketing, and Related Support Services at ESCP Business School
January 1, 2016 - January 1, 2020
Classe préparatoire, Business/Commerce, General at Lycée Janson-de-Sailly
January 1, 2014 - January 1, 2016
Bachelor's Degree at Lycée Janson de Sailly
January 1, 2014 - January 1, 2016

Qualifications

LinkedIn Marketing Solutions Fundamentals
January 11, 2030 - January 6, 2026
LinkedIn Marketing Strategy
January 11, 2030 - January 6, 2026
Bourse d'Excellence - Major Winner of the Mazars Challenge Innovation
January 11, 2030 - January 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other, Consumer Goods, Financial Services, Non-Profit Organization, Telecommunications, Travel & Hospitality, Wholesale & Distribution

Skills

Experience Level