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Senior digital marketing specialist with 10+ years’ experience driving growth across SEO, PPC, ecommerce, and content strategy for health and lifestyle brands. I’ve delivered double-digit revenue improvements, increased organic visibility, and led multi-channel campaigns while navigating strict health marketing compliance. I work across the full digital mix—technical and content SEO, paid media, GA4/GTM, and ecommerce platform management—while also delivering website launches and migration projects. Currently, I run E J Digital Consultancy supporting SMEs with flexible, fractional digital strategy tailored to business goals and budgets.…Senior digital marketing specialist with 10+ years’ experience driving growth across SEO, PPC, ecommerce, and content strategy for health and lifestyle brands. I’ve delivered double-digit revenue improvements, increased organic visibility, and led multi-channel campaigns while navigating strict health marketing compliance. I work across the full digital mix—technical and content SEO, paid media, GA4/GTM, and ecommerce platform management—while also delivering website launches and migration projects. Currently, I run E J Digital Consultancy supporting SMEs with flexible, fractional digital strategy tailored to business goals and budgets.

Emily Cooper

Digital Marketer, SEO Expert, Content Strategist, +6

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Senior digital marketing specialist with 10+ years’ experience driving growth across SEO, PPC, ecommerce, and content strategy for health and lifestyle brands. I’ve delivered double-digit revenue improvements, increased organic visibility, and led multi-channel campaigns while navigating strict health marketing compliance. I work across the full digital mix—technical and content SEO, paid media, GA4/GTM, and ecommerce platform management—while also delivering website launches and migration projects. Currently, I run E J Digital Consultancy supporting SMEs with flexible, fractional digital strategy tailored to business goals and budgets.…Senior digital marketing specialist with 10+ years’ experience driving growth across SEO, PPC, ecommerce, and content strategy for health and lifestyle brands. I’ve delivered double-digit revenue improvements, increased organic visibility, and led multi-channel campaigns while navigating strict health marketing compliance. I work across the full digital mix—technical and content SEO, paid media, GA4/GTM, and ecommerce platform management—while also delivering website launches and migration projects. Currently, I run E J Digital Consultancy supporting SMEs with flexible, fractional digital strategy tailored to business goals and budgets.

Available to hire

Senior digital marketing specialist with 10+ years’ experience driving growth across SEO, PPC, ecommerce, and content strategy for health and lifestyle brands. I’ve delivered double-digit revenue improvements, increased organic visibility, and led multi-channel campaigns while navigating strict health marketing compliance.

I work across the full digital mix—technical and content SEO, paid media, GA4/GTM, and ecommerce platform management—while also delivering website launches and migration projects. Currently, I run E J Digital Consultancy supporting SMEs with flexible, fractional digital strategy tailored to business goals and budgets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Technical Illustration

Beginner

Work Experience

Digital Marketing Consultant at E J Digital Consultancy

June 1, 2023 - Present

Provide freelance digital marketing consultancy for SMEs across health, lifestyle and ecommerce sectors. Deliver SEO, content and paid search strategies to improve online visibility and lead generation. Manage website content, optimisation and CMS updates across multiple client accounts. Support businesses with brand positioning, digital growth and content strategy, offering flexible fractional marketing support tailored to business goals and budgets.

Digital Marketing Manager at Metabolics and Nutristrength

July 1, 2018 - October 1, 2024

Managed all digital marketing activity across two supplement and lifestyle nutrition brands, overseeing SEO, PPC, ecommerce, social media, email marketing and website development. Delivered over 19% YoY growth in digital sales. Led ecommerce website launches and SEO considerations during developer selection and project delivery. Managed multi-channel digital campaigns while ensuring compliance with health marketing regulations. Identified a market opportunity and launched a new pet supplements brand, and oversaw website content and customer acquisition strategies. Collaborated cross-functionally to support product launches and brand growth initiatives.

Senior Content and SEO Manager at JJ Marketing

March 1, 2018 - July 1, 2018

Led SEO and content strategies for agency clients across multiple sectors. Increased client web traffic by 207% through SEO and content optimisation and achieved top-10 rankings for high-value commercial keywords. Grew a key client account by nearly 50%. Developed and implemented content distribution strategies adopted across the agency, delivered internal and client-facing digital marketing training, and presented campaign strategies and results to clients and international stakeholders. Earned a Rising Star Award nomination through senior management.

Senior Account Manager at JJ Marketing

November 1, 2017 - March 1, 2018

Managed client relationships and digital marketing strategy across multiple accounts, ensuring successful delivery of integrated digital marketing plans with a focus on SEO and client management.

Account Manager at JJ Marketing

June 1, 2016 - November 1, 2017

Delivered integrated digital marketing campaigns with a focus on SEO and client management, coordinating campaign execution and maintaining client relationships across multiple accounts.

Account Executive at JJ Marketing

November 1, 2015 - June 1, 2016

Supported campaign delivery and account management activities for agency clients, assisting with ongoing SEO-focused initiatives and coordination tasks.

SEO Executive at Accord Group

September 1, 2013 - July 1, 2015

Supported SEO campaigns through keyword research, on-page optimisation, content production and reporting.