Multimedia Designer at Verra Asia Pte Ltd

Developed brand identities, sales decks and high-impact social media, web and email assets in collaboration with graphic designers and content strategists. Worked closely with clients, campaign owners, content, and creative teams from moodboarding, conceptualising to visual execution. Collaborated within multi-disciplinary teams to ideate on design briefs and proposed practical ways to bring creative ideas to life. Handled clients: Dobin, Lightstorm, Visa, Hawa and Flex.

Founder / Business Owner at Señor Halo-Halo

Founded Señor Halo-Halo–a B2C food brand offering Filipino-Mexican fusion dishes. A business food solution situated inside SM City Tarlac that offers food innovation. Responsible for the growth, stability, direction and daily operation of the business.

Editorial Designer at App Content & Concepts Pte Ltd

Developed graphic and visual designs for publications, tender conceptual projects and local newsletter projects. Worked closely with editors to advise on and shape visual treatments. Produced high-quality visuals for editorial covers and stories, applying editorial grid layout. Prepared final artwork ready-to-print materials. Handled and worked on local council newsletters and annual reports such as Sembawang and East Coast, OnePeopleSG and SPD (Serving people with disabilities in Singapore).

Graphic Designer at Vision Display Pte Ltd

Developed visual designs for retail stores, store events and ad campaign adaptation. Worked closely with clients to discuss requirements and articulate store presentation. Ensured all designs were aligned with clients’ brand design guidelines while also meeting usability. Collaborated with production team to transform design into print and workable design solution. Managed multiple projects with scalable production processes. Worked with retail brands such as Longchamp, Ralph Lauren, Salvatore Ferragamo, Baby Dior, Adidas, Puma, Ermenegildo Zegna and Yves Saint Laurent.

Marketing-Graphic Designer at 7Design Studio Pte Ltd

Designed and conceptualized marketing materials from online to print and in-store use for Bee Choo Ladies Salon, Bee Choo Origin, Mikawa Japanese and Sake Restaurant and Mikawa Yakitori Bar (SEA). Created and managed content for websites hosted through Wix and Wordpress platforms. Worked closely with the directors, involved in every part of project development from conceptualization to execution of final artwork, printing, prior to release and use. Delivered conceptual work used across both print and online platform. Coordinated with suppliers and ensured marketing materials are delivered as required and on-time.

Marketing Specialist - Contract at Microsoft

Managed and supported programs, events and other marketing initiatives in support of the Office Marketing Group (Office 365). Developed new marketing and sales support materials as well as maintain and update existing marketing materials that are mainly used for public sector. Drove action across stakeholders, consolidating requirements, providing mock ups and documenting all project progress utilizing a marketing resource and management tool. Negotiated and influenced across multiple stakeholders to achieve sales that will land in the Cloud. Managed project deliverables through required approval, processes and meeting established deadlines. Supported marketing team with campaign reports and analysis to understand campaign effectiveness and opportunities. Initiated communication within and outside of team, distributors and partners.

Art Director at Axent Interactive Marketing

Created works for almost all of the agency’s clients and have done executions for use in print, television, radio, events, out-of-home and digital. Worked closely with the creative team (under the supervision of a Creative Director) and was involved in every stage of the advertising campaign development - from insighting to conceptualization of ideas to overall execution, to production of final material prior to release. Provided art directions for print and television commercials. Accounts handled: Abbott - Cecon & Vidaylin, Abbott - Similac, Cemex (MyCemex & Sales360) - Digital Application, Unilab Enervon Syrup - Television Commercial, Executive Optical - Billboard, PLDT - Corporate Governance, Schick - Activations.

Senior Graphic Designer at Eway Business Incorporated

Started as a Graphic Designer and was promoted to Senior Graphic Designer. Managed a team of seven Junior Designers. Handled all the marketing materials for Livingstone International Pty. Ltd. (Livingstone International is one of Australia’s leading marketers and distributors of medical products). Marketing materials include monthly and special flyers, web banners, brochures and catalogues. Monitored, prepared and assured all necessary scheduled materials meet the required deadlines. Worked with marketing team in developing marketing materials. Set design standards that are in-line with the brand’s strategies and plans.