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Elaine is a Digital Marketing Manager with over 8 years of experience connecting marketing to sales outcomes in B2B environments. She specialises in CRM implementation, workflow automation, and running multi-channel campaigns that prioritise lead quality over vanity metrics. Clients work with Elaine for end-to-end marketing operations management and transparent, data-driven reporting from strategy through to renewals.…Elaine is a Digital Marketing Manager with over 8 years of experience connecting marketing to sales outcomes in B2B environments. She specialises in CRM implementation, workflow automation, and running multi-channel campaigns that prioritise lead quality over vanity metrics. Clients work with Elaine for end-to-end marketing operations management and transparent, data-driven reporting from strategy through to renewals.

Elaine Minett-Smith

Digital Marketer, Marketing Consultant, Marketing Strategist, +7

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Elaine is a Digital Marketing Manager with over 8 years of experience connecting marketing to sales outcomes in B2B environments. She specialises in CRM implementation, workflow automation, and running multi-channel campaigns that prioritise lead quality over vanity metrics. Clients work with Elaine for end-to-end marketing operations management and transparent, data-driven reporting from strategy through to renewals.…Elaine is a Digital Marketing Manager with over 8 years of experience connecting marketing to sales outcomes in B2B environments. She specialises in CRM implementation, workflow automation, and running multi-channel campaigns that prioritise lead quality over vanity metrics. Clients work with Elaine for end-to-end marketing operations management and transparent, data-driven reporting from strategy through to renewals.

Available to hire

Elaine is a Digital Marketing Manager with over 8 years of experience connecting marketing to sales outcomes in B2B environments. She specialises in CRM implementation, workflow automation, and running multi-channel campaigns that prioritise lead quality over vanity metrics. Clients work with Elaine for end-to-end marketing operations management and transparent, data-driven reporting from strategy through to renewals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Account Manager at Emerson Marketing

September 1, 2025 - October 14, 2025

Managed client accounts from initial proposal through campaign execution and contract renewals. Conducted lead research using LinkedIn, Lead Forensics, and web analytics to identify target prospects. Ran campaigns across email, social media, and websites with a focus on lead quality. Produced monthly and quarterly performance reports using Agency Analytics, GA4 and Looker Studio; provided clear recommendations for next steps. Set up CRM workflows and lead scoring to enable smooth handoff to sales. Collaborated with creative and technical teams to maintain quality and brand consistency.

Digital Marketing Manager & Business Owner at Source Business Support

December 1, 2023 - October 14, 2025

Built and ran a digital marketing consultancy serving B2B clients in technology, creative services, and financial sectors. Delivered organic and paid campaigns tailored to client lead-generation requirements. Set up CRM workflows and automation to improve lead handling and reduce manual work. Produced regular analytics reports to track performance and guide strategic decisions. Managed business development to acquire and retain clients, including proposals, onboarding and renewals. Mentored freelance team members on digital tools, processes, and client communication standards. Identified multiple revenue streams, including core services and recurring income models.

Technical & Project Coordination at Weatherford UK & Apex Computers

November 1, 2009 - December 31, 2015

Supported project delivery and technical operations in engineering and IT environments. Managed project documentation and maintained ISO 9001 compliance. Coordinated reporting and communication between teams. Provided CAD support using AutoCAD Inventor.

Education

BSc (Hons) Psychology, 2:1 at University of Gloucestershire

January 11, 2030 - October 14, 2025

HNC Mechanical Engineering, Distinction at Gloucestershire College

January 11, 2030 - October 14, 2025

Qualifications

Certified Digital Agency Pro – Business Consultant, Digital & Social Media Academy

January 11, 2030 - October 14, 2025

3-Day Fast Track Digital Academy – Business Consultant, Digital & Social Media Academy

January 11, 2030 - October 14, 2025

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Professional Services, Other, Computers & Electronics, Energy & Utilities, Manufacturing, Non-Profit Organization