Google & Meta Ads for a Real-Estate Project: 45% Lower Cost per Lead

Client: Real-estate project
Result: Cost per lead down 45% at the same lead volume

The problem
Campaigns were bringing in lots of low-intent messages at a high cost per lead.

What I did

• Rebuilt the Google Ads and Meta account structure around purchase intent instead of one broad campaign
• Set up full tracking (GA4, Google Tag Manager, Meta Pixel with Conversions API) so every lead is attributed to its real source
• Excluded unqualified keywords and audiences
• Tested message and form variants and kept the best converters

Outcome
Cost per lead fell 45% while lead volume held, with a weekly report of spend versus results.

Stack: Google Ads · Meta Ads · GA4 · Google Tag Manager · Conversions API

Full case study: https://www.twine.net/signin