ElBaraa Mahmoud

Available to hire

I help businesses and online stores turn ad spend into measurable sales.

About

I help businesses and online stores turn ad spend into measurable sales. Full path: paid ads (Google, Meta, Snapchat, TikTok), SEO and AI-search visibility, fast Arabic-first websites and stores (WordPress, Shopify, Salla, Zid), and conversion tracking that shows which money brought a customer and which did not (GA4, Google Tag Manager, Conversions API, server-side tracking). I also produce Arabic short-form video and social content.

Documented results from real client accounts: 45% lower cost per lead for a real-estate project (Google + Meta), 52% more bookings with WhatsApp booking automation, 30% above sales target for a fashion e-commerce store, 27% lower CPM after a Meta account review. Case studies at elbaraamahmoud.com.

How I work: inside your own accounts (you keep full ownership), a written scope before day one, honest numbers even when they are bad, no yearly lock-in. Fluent in Arabic and English, remote, based in Palestine.

Languages

  • ArabicFluent
  • EnglishFluent

Industry experience

  • Retail
  • Real Estate & Construction
  • Healthcare
  • Non-Profit Organization
  • Professional Services
  • Software & Internet

More experts

Projects · 4

Google & Meta Ads for a Real-Estate Project: 45% Lower Cost per Lead

Client: Real-estate project Result: Cost per lead down 45% at the same lead volume The problem Campaigns were bringing in lots of low-intent messages at a high cost per lead. What I did Rebuilt the Google Ads and Meta account structure around purchase intent instead of one broad campaign Set up full tracking (GA4, Google Tag Manager, Meta Pixel with Conversions API) so every lead is attributed to its real source Excluded unqualified keywords and audiences Tested message and form variants and kept the best converters Outcome Cost per lead fell 45% while lead volume held, with a weekly report of spend versus results. Stack: Google Ads · Meta Ads · GA4 · Google Tag Manager · Conversions API Full case study: https://www.twine.net/signin

  • Digital Marketer
  • PPC Manager
Meta Account Review for a Local Service Business: 27% Lower CPM

Client: Massage and cupping center (local services) Result: CPM down about 27%, CTR up from 6.1% to 7% The problem The center books clients through WhatsApp, Messenger and Instagram messages, and cost per conversation was too high. What the review found About $0.15 per conversation in the Facebook feed versus about $0.63 in Reels and Stories Two ad sets with identical targeting bidding against each other Roughly a third of the budget on a traffic campaign What I did Restricted placements to feeds and paused weak ads Moved spend to message campaigns Set up an age A/B test (18+ vs 25+) Launched a new ad from unused video Early results CPM down about 27% and CTR up from 6.1% to 7%. The age test is still running. Stack: Meta Ads · Facebook · Instagram · WhatsApp Full case study: https://www.twine.net/signin

  • Digital Marketer
  • PPC Manager
Performance Ads for an Online Fashion Store: Sales Target Beaten by 30%

Client: Online fashion store Result: Seasonal sales target beaten by 30% on the same budget The problem A fixed seasonal sales target and a fixed ad budget with no room for waste. What I did Built Meta and Google performance campaigns split between new audiences and retargeting of product viewers and cart abandoners Set up e-commerce tracking (view, add to cart, purchase with order value) via GA4 and Conversions API Tested creatives weekly Focused spend on higher-margin products Outcome The store beat its agreed sales target by 30% within the same budget, with return-on-ad-spend reporting per campaign. Stack: Meta Ads · Google Ads · GA4 · Conversions API Full case study: https://www.twine.net/signin

  • Digital Marketer
  • PPC Manager
WhatsApp Booking Automation + Meta Ads: 52% More Bookings

Client: Booking-based service business Result: Bookings up 52% on the same ad budget The problem The business was losing customers to slow replies and conversations scattered across channels. What I did Connected the ads to a clear WhatsApp flow that opens with a pre-filled message naming the service and time Automated the first replies and request tagging, with reminders for unfinished bookings Tracked each booking back to its ad through tagged links (UTM) and GA4 Shifted budget to the campaigns and hours that close bookings Outcome Bookings rose 52% with no increase in ad spend, and response time dropped. Stack: WhatsApp · Meta Ads · GA4 · UTM Full case study: https://www.twine.net/signin

  • Digital Marketer
  • PPC Manager

Work experience

Growth & Performance Marketing Consultant (Freelance) · Self-employed (elbaraamahmoud.com)Sep 2021 – Present · 5 yrs 3 mos

Manage Google, Meta, Snapchat and TikTok ad accounts for businesses and e-commerce stores in Saudi Arabia, the Gulf and Palestine; set up GA4/GTM/Conversions API tracking; build Arabic-first websites and stores (WordPress, Shopify, Salla, Zid); SEO and AI-search visibility. Documented results: 45% lower cost per lead (real estate), 30% above sales target (fashion store), 52% more bookings (WhatsApp automation).

Education

Bachelor's degree · Al-Aqsa University, Gaza2020 – 2024

Testimonials · 5.0 from 1 review

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