Performance Ads for an Online Fashion Store: Sales Target Beaten by 30%

Client: Online fashion store
Result: Seasonal sales target beaten by 30% on the same budget

The problem
A fixed seasonal sales target and a fixed ad budget with no room for waste.

What I did

• Built Meta and Google performance campaigns split between new audiences and retargeting of product viewers and cart abandoners
• Set up e-commerce tracking (view, add to cart, purchase with order value) via GA4 and Conversions API
• Tested creatives weekly
• Focused spend on higher-margin products

Outcome
The store beat its agreed sales target by 30% within the same budget, with return-on-ad-spend reporting per campaign.

Stack: Meta Ads · Google Ads · GA4 · Conversions API

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