I'm Mohammed Bashir Yusuf, a Dublin-based, award-winning Video Editor & Visual Storyteller with 5+ years of experience crafting cinematic brand videos and social campaigns. I blend creative direction with technical precision, proficient in Premiere Pro, DaVinci Resolve, After Effects, and Final Cut Pro, turning raw footage into emotionally engaging narratives. I love collaborating with cross-functional teams to deliver scroll-stopping content that resonates with audiences and drives measurable results. In fast-paced environments, I translate strategy into visual storytelling across platforms like YouTube, LinkedIn, and major social channels. My work spans brand promos, highlight reels, and multi-platform campaigns, with a track record of boosting engagement, reach, and conversions while maintaining on-brand visuals and cohesive storytelling.

Mohammed Bashir Yusuf

I'm Mohammed Bashir Yusuf, a Dublin-based, award-winning Video Editor & Visual Storyteller with 5+ years of experience crafting cinematic brand videos and social campaigns. I blend creative direction with technical precision, proficient in Premiere Pro, DaVinci Resolve, After Effects, and Final Cut Pro, turning raw footage into emotionally engaging narratives. I love collaborating with cross-functional teams to deliver scroll-stopping content that resonates with audiences and drives measurable results. In fast-paced environments, I translate strategy into visual storytelling across platforms like YouTube, LinkedIn, and major social channels. My work spans brand promos, highlight reels, and multi-platform campaigns, with a track record of boosting engagement, reach, and conversions while maintaining on-brand visuals and cohesive storytelling.

Available to hire

I’m Mohammed Bashir Yusuf, a Dublin-based, award-winning Video Editor & Visual Storyteller with 5+ years of experience crafting cinematic brand videos and social campaigns. I blend creative direction with technical precision, proficient in Premiere Pro, DaVinci Resolve, After Effects, and Final Cut Pro, turning raw footage into emotionally engaging narratives. I love collaborating with cross-functional teams to deliver scroll-stopping content that resonates with audiences and drives measurable results.

In fast-paced environments, I translate strategy into visual storytelling across platforms like YouTube, LinkedIn, and major social channels. My work spans brand promos, highlight reels, and multi-platform campaigns, with a track record of boosting engagement, reach, and conversions while maintaining on-brand visuals and cohesive storytelling.

See more

Work Experience

Video Editor at ETK Leadership Solutions
January 1, 2023 - Present
Edit and produce high-impact brand and podcast content across YouTube, LinkedIn, and social channels, increasing audience engagement by 30%. Lead creative repurposing of long-form content into short-form edits (Reels, TikToks, Shorts), boosting reach by 20%. Design visually striking thumbnails, motion graphics, and titles that raised click-through rates by 25%. Write SEO-optimized titles, descriptions, and captions, improving discoverability and views by 15%. Partner with creative and marketing teams to ensure cohesive storytelling, consistent tone, and on-brand visuals. Key projects included Leadership Summit 2023 highlight reels/promos driving a 40% rise in registrations and a multi-platform social campaign growing followers by 35%.
Head of Video Production at Cephas Media Agency
January 1, 2017 - January 1, 2022
Oversaw the full video production lifecycle — concept to delivery — across branded, social, and corporate content for diverse clients. Directed, edited, and color-graded over 150+ videos annually, achieving a 45% boost in brand awareness and 30% higher audience engagement. Optimized video strategies for multiple platforms (YouTube, Instagram, Facebook), improving visibility by 25%. Guided creative teams in storytelling techniques, pacing, and tone to strengthen emotional connection and viewer retention. Notable projects include NGO Digital Strategy (2021) which increased donations by 50% and engagement by 30%, and a Corporate Branding Campaign delivering cinematic brand films with 90% audience approval.

Education

MSc. Interactive Digital Media at Griffith College Dublin
January 1, 2022 - January 1, 2023
BA Communications and Media at University of Liverpool
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services