I am an editorial and typeface designer with a refined approach to **book design, publication layout, and visual identity**. My work is defined by **exquisite typography, intelligent creative solutions, structured project management, and automation in print and digital publishing**. I specialise in three key areas: - **Publishing houses** seeking high-end editorial design. - **Self-publishing authors** in need of professional, refined layouts. - **Businesses and entrepreneurs** looking for a cohesive and elegant visual identity. #### **Experience** - **Creative Director**, elcerezo Studio (2011–present) – Editorial design, visual branding, and automated publishing solutions. - **TypefaceDesigner**, Fontstage (2012–2015) – Type design and font production for digital platforms like Google Fonts. - **Editorial Designer**, Grupo Expansión (2010–2011) – Layout design for major publications. With a **Master’s in Type Design** and extensive collaborations with publishers, corporate clients, and cultural institutions, I bring **aesthetic sensitivity and technical precision** to every project. Let’s create **timeless, intelligent, and visually compelling designs** for your publication or brand.…

elcerezo

I am an editorial and typeface designer with a refined approach to **book design, publication layout, and visual identity**. My work is defined by **exquisite typography, intelligent creative solutions, structured project management, and automation in print and digital publishing**. I specialise in three key areas: - **Publishing houses** seeking high-end editorial design. - **Self-publishing authors** in need of professional, refined layouts. - **Businesses and entrepreneurs** looking for a cohesive and elegant visual identity. #### **Experience** - **Creative Director**, elcerezo Studio (2011–present) – Editorial design, visual branding, and automated publishing solutions. - **TypefaceDesigner**, Fontstage (2012–2015) – Type design and font production for digital platforms like Google Fonts. - **Editorial Designer**, Grupo Expansión (2010–2011) – Layout design for major publications. With a **Master’s in Type Design** and extensive collaborations with publishers, corporate clients, and cultural institutions, I bring **aesthetic sensitivity and technical precision** to every project. Let’s create **timeless, intelligent, and visually compelling designs** for your publication or brand.…

Available to hire

I am an editorial and typeface designer with a refined approach to book design, publication layout, and visual identity. My work is defined by exquisite typography, intelligent creative solutions, structured project management, and automation in print and digital publishing.

I specialise in three key areas:

  • Publishing houses seeking high-end editorial design.
  • Self-publishing authors in need of professional, refined layouts.
  • Businesses and entrepreneurs looking for a cohesive and elegant visual identity.

Experience

  • Creative Director, elcerezo Studio (2011–present) – Editorial design, visual branding, and automated publishing solutions.
  • TypefaceDesigner, Fontstage (2012–2015) – Type design and font production for digital platforms like Google Fonts.
  • Editorial Designer, Grupo Expansión (2010–2011) – Layout design for major publications.

With a Master’s in Type Design and extensive collaborations with publishers, corporate clients, and cultural institutions, I bring aesthetic sensitivity and technical precision to every project. Let’s create timeless, intelligent, and visually compelling designs for your publication or brand.

See more

Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced

Work Experience

Add your work experience history here.

Education

Higher Technician in Graphic Design and Advertising at Instituto de Arte y Comunicaciones Sociales, Argentina
March 7, 1994 - December 12, 1997
Training in editorial design, visual communication, branding, and typography for print and digital media.
Critical Approaches to Typography Seminar at University of Antwerp & Plantin Institute of Typography, Belgium
August 26, 2019 - September 3, 2019
Analytical study of typographic history, conventions, and contemporary design theory for editorial applications.
Diploma in Type Design at Escuela de Diseño, Instituto Nacional de Bellas Artes, Mexico
September 12, 2006 - December 5, 2006
Practical and theoretical training in typeface design, letterform construction, and font production.
Master’s in Type Design at Centro de Estudios Gestalt, Mexico
October 9, 2010 - June 10, 2012
Advanced studies in typeface creation, typographic aesthetics, and automated composition for print and digital publishing.

Qualifications

Python for Type Design Workshop at Peter Nowell Design, USA (online)
May 4, 2021 - June 1, 2021
Applied Python scripting for automating type design and font development processes, enhancing workflow efficiency.
Introduction to Web Fonts Design Workshop
May 5, 2015 - May 28, 2015
Fundamentals of designing and optimising web fonts for digital applications.
Digital Typography and ePub Formatting Seminar (Instructor)
September 8, 2022 - September 29, 2022
Techniques for designing and optimising digital books, focusing on EPUB standards and accessibility​.
Font Engineering Workshop
October 5, 2023 - November 9, 2023
Advanced techniques in font engineering, focusing on optimisation, hinting, and font production for digital platforms.

Industry Experience

Education, Media & Entertainment, Professional Services, Non-Profit Organization, Other
    uniE621 Código 06140 - Style Magazine
    The magazine *Código 06140* was a prominent quarterly publication focused on trends, lifestyle, and contemporary art, based in Mexico City. With a sophisticated approach and a luxurious air, the magazine sought to capture the essence of a discerning audience in tune with the best of current cultural movements. Its redesign became an opportunity for me to redefine the publication's visual character, pushing the concept to new limits with a deconstructed yet precise grid that broke with the conventional without losing the necessary clarity and functionality. The challenge was to balance sophistication with modernity, achieved through the use of contemporary typefaces with an unmistakable art-deco feel, evoking elegance and timelessness. Every visual element, from images to typographic compositions, was carefully designed to convey a sense of luxury, not in an ostentatious way but in a subtle and refined manner. This approach allowed *Código 06140* to position itself not only as a trend magazine but as an artistic piece in itself, inviting readers into a visual experience as rich and stimulating as the content it offered. Through meticulous art direction, I consolidated a dynamic and elegant visual discourse that respected the tradition of high-end editorial design, but with a fresh, disruptive vision that challenged expectations, setting new standards in the design of luxury publications and contemporary art. See More EditorialDesign Luxury ContemporaryArt LifeStyle MagazineDesign Fashion Architecture…
    uniE621 Butoh, el derecho a la locura - Conceptual Book
    The design takes inspiration from Zen principles, interconnecting and overlapping them to create an organic and authentic spirit. All photographs are by Thito Gutiérrez. *Butoh, el derecho a la locura*, aspires to awaken the reader's senses in a subtle and sophisticated way *(Shibu)*. Through the use of materials in their raw state, binding with exposed stitchings, the careful selection of papers, and different printing techniques, it affirms its identity and evokes the shizen of Japanese art. Like *butoh* itself, the proposal transcends convention *(datsuzoku)*: it challenges typographical conventions and explores formal alterations expressively and spontaneously. The composition, of balanced irregularity *(fukinsei)*, represents the challenging nature of the dance, its introspection, and its critical spirit *(seijaku)*. Neither the texts nor the design reveals the documented identities; They use different resources to suggest them and ask for a deeper observation *(yugen)*. Simple and direct, dispensing with decorative resources and focused on the clarity that reveals the emotion of the *kanso; Butoh, el derecho a la locura*, is a book-object that invites contemplation. See more about this project. kanso bookdesigner artistbook conceptualart japan creativity…
    uniE621 Forbes Life - Style Magazine
    A Style Magazine for Millionaires: Luxury, Power, Sophistication, and Elegance These were the guiding principles behind the redesign of *Forbes Life*, published for Mexico, Central America, and the Caribbean. The challenge lay in balancing the "classic" with the "avant-garde"—ensuring the magazine remained recognisable to its audience while offering a refreshed aesthetic. I recalled the philosophy of the great designer Raymond Loewy, who believed that design should deliver "the most advanced yet acceptable." The "classic" aspects were primarily assigned to the page structure. A simple grid prioritises symmetrical compositions, which increase dynamism and tension through the visual weight of images and textual elements. The "avant-garde" dimension is reflected in the graphic elements within this structure. The headline typeface is a hyperbolic Didone with stencil-like qualities (*Dala Floda* by Commercial Type). Image sizes, shots, and framing shift in and out of symmetrical axes without unnecessary flamboyance, achieving a refined yet contemporary aesthetic. See More](https://www.twine.net/signin luxury lifestyle magazine fashion typography millionaire…
    uniE621 Wetlands Strategy for the Balearic Islands 2030 - ePub
    In recent decades, perceptions of wetlands have shifted dramatically. Once regarded as reservoirs of disease and areas to be drained for agricultural expansion, they are now recognised as essential in the fight against climate change. Wetlands not only store CO₂, helping to mitigate global warming, but also serve as vital refuges for biodiversity, natural filters for aquifers, and key tools in flood prevention. The revaluation of these ecosystems is crucial, especially in an era of extreme climate fluctuations and growing environmental challenges. *Wetlands Strategy for the Balearic Islands 2030*, was designed for the Conselleria de Medi Ambient i Territori of the Government of the Balearic Islands and WWF. This project features dynamic and accessible navigation through multiple entry points, along with redesigned maps and graphics to enhance clarity. The cover, inspired by the Conselleria’s visual identity, incorporates diagonal lines that evoke the movement of water, reinforcing the essence and importance of wetlands. This book serves as a valuable tool for publishers and authors interested in creating interactive and visually engaging content. Learn more about how we can collaborate to transform editorial projects and communicate effectively on crucial environmental issues. See More](https://www.twine.net/signin editorialdesigner epubdeveloper bookdesigner bookcovberdesigner epub…
    uniE621 10× 100× - Photobook
    *10x-100x* is a book designed in collaboration with Polimata Studio, featuring contributions from authors Rafael Gamo and Friné Ortega. This project stands out for the sense of stillness in its images, the tension created by elements placed away from the centre, and the rhythm of black and white. The 1:0.9 proportion maintains the balance of the circle while shifting the text away from the symmetrical centre of the page, creating a dynamic tension that enhances the book’s sequencing. The images progress along vertical and horizontal axes through spreads, establishing a visually cohesive flow. The same typeface was used for folios, captions, and introductory text, with a slightly larger variation for titles. The book’s outer case avoids photography, instead opting for a typographic treatment in small sizes, encouraging close examination. The composition reconstructs the circular structure seen through a microscope, distinguished by subtle material variations—such as a paper change, a different black tone, or a texture that forms a semicircle. This approach adds depth and refinement to the design, creating a unique visual and tactile experience. See More graphicdesigner bookdesigner typography editorialdesigner…
    uniE621 Mariana Eguaras - Branding
    Mariana Eguaras is a boutique consultancy specializing in publishing houses, companies, associations, writers, and independent professionals. With a specialized team, it provides personalized advice, editorial services, and promotional support to ensure that each project accurately reflects the client’s vision. Its approach emphasizes efficient management and meticulous oversight, guaranteeing high-quality and timely results. For this project, we redesigned the brand identity to highlight its commitment to excellence and personalized service. We focused on visually representing the legitimacy of the publishing industry, incorporating smooth and fluid graphic elements with rounded forms to convey warmth. Simple, functional shapes reinforce a sense of pragmatism, while calligraphic contrast, subtle imperfections, and textural details introduce a human touch to the design. Finally, we ensured that the connection between Mariana Eguaras and its audience was reflected in the new visual identity. By using links, visual references, and chromatic and formal similarities, we created a communication system that fosters both clarity and emotional resonance. See More](https://www.twine.net/signin branding logo editorial…