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I'm Elena Kask, a Senior Shopify Developer with 8+ years of experience building, optimizing, and scaling Shopify and Shopify Plus stores for DTC brands. I specialize in Liquid, Online Store 2.0, performance optimization, and conversion-focused UX. I'm driven by delivering fast, accessible storefronts and leading cross-functional teams to release features quickly, such as bundles and metafield-driven content, while improving Core Web Vitals and add-to-cart rate.…I'm Elena Kask, a Senior Shopify Developer with 8+ years of experience building, optimizing, and scaling Shopify and Shopify Plus stores for DTC brands. I specialize in Liquid, Online Store 2.0, performance optimization, and conversion-focused UX. I'm driven by delivering fast, accessible storefronts and leading cross-functional teams to release features quickly, such as bundles and metafield-driven content, while improving Core Web Vitals and add-to-cart rate.

Elena Kask

eCommerce Developer, Web Developer, Front-End Developer, +2

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I'm Elena Kask, a Senior Shopify Developer with 8+ years of experience building, optimizing, and scaling Shopify and Shopify Plus stores for DTC brands. I specialize in Liquid, Online Store 2.0, performance optimization, and conversion-focused UX. I'm driven by delivering fast, accessible storefronts and leading cross-functional teams to release features quickly, such as bundles and metafield-driven content, while improving Core Web Vitals and add-to-cart rate.…I'm Elena Kask, a Senior Shopify Developer with 8+ years of experience building, optimizing, and scaling Shopify and Shopify Plus stores for DTC brands. I specialize in Liquid, Online Store 2.0, performance optimization, and conversion-focused UX. I'm driven by delivering fast, accessible storefronts and leading cross-functional teams to release features quickly, such as bundles and metafield-driven content, while improving Core Web Vitals and add-to-cart rate.

Available to hire

I’m Elena Kask, a Senior Shopify Developer with 8+ years of experience building, optimizing, and scaling Shopify and Shopify Plus stores for DTC brands. I specialize in Liquid, Online Store 2.0, performance optimization, and conversion-focused UX.

I’m driven by delivering fast, accessible storefronts and leading cross-functional teams to release features quickly, such as bundles and metafield-driven content, while improving Core Web Vitals and add-to-cart rate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Shopify Developer at Westbridge Commerce (Shopify Plus Agency)

May 1, 2022 - Present

Led development for 12+ Shopify Plus stores across client accounts. Rebuilt legacy themes into modular OS 2.0 systems, reducing release timelines by 35%. Implemented advanced PDP/cart features (bundles, subscriptions, metafield-driven content), improving add-to-cart rate by up to 14%. Reduced average LCP from 4.1s to 2.3s through script deferral, asset optimization, and Liquid refactoring. Created reusable section architecture that reduced repeated development effort by 25%.

Shopify Developer at Harbor Lane Digital

February 1, 2019 - April 1, 2022

Built and customized Shopify storefronts for 10+ DTC brands from Figma designs. Delivered UX and CRO improvements that increased conversion by 8-12% on key projects. Integrated Klaviyo, Recharge, Yotpo, Gorgias, and GA4 with consistent event tracking. Improved collection and search UX, increasing product discovery clicks by 17%. Helped standardize code review and QA practices, reducing production bugs by 30%.

Frontend and Shopify Developer at North Quay Interactive

September 1, 2016 - January 1, 2019

Supported Shopify migrations and storefront rebuilds for retail clients. Improved mobile Lighthouse performance from about 50s to 80+ on key templates. Built reusable campaign landing components, reducing launch turnaround from 5 days to 2 days. Refactored theme code for maintainability and lower regression risk during promotions.